"MARKETING MYOPIA" MYOPIA (adapted from Mintzberg‚ 1994:279-281) In 1960‚ Theodore Levitt‚ a marketing professor at the Harvard Business School‚ published a celebrated article entitled "Marketing Myopia." It is difficult to find a manager or planner who does not know the theme‚ even if he or she has never read the article.The basic point was that firms should define themselves in terms of broad industry orientation—"underlying generic need" in the words of Kotler and Singh (1981:39)—rather than
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Organizational Structure: Mintzberg’s Framework Summary Mintzberg’s framework on organizational structure was an eye opener for us because it allowed us to understand how the structure of an organization evolved over due course of time. We found that‚ in some areas‚ the simple structure is prevalent even today (mostly in small organizations). Machine bureaucracy involves creating a machine like scenario for people to do the same work day in day out. Professional bureaucracy
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Planning is of paramount importance for effective school management. Sound plans are essential for effective and efficient management in any organisation‚ because they serve as guides to all management functions. The management’s plan for the school are then given to the various departments at a school and from departments members of staff take the senior management’s plan and implement it during the day to day running of the school activities. Therefore‚ this assignment is looking at the assertion
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Assignment 3 “Strategic Planning is inextricably interwoven into the entire fabric of management; it is not something separate and distinct from the process of management” (Steiner‚ 1979:7). In simpler terms‚ Steiner goes on further to explain how Strategic Planning is an organizational management activity. This activity is used in order to set priorities‚ focus energy‚ strengthen operations‚ ensure common goals are met‚ establish agreement around intended outcomes/results‚ and assesses/adjust
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The assessment pattern chosen to be applied throughout the present School Year Teaching Planning may be briefly described as a formative and integrative model of assessing learners’ second language learning process. To begin with‚ it can be described as a formative assessment pattern because‚ as research has shown‚ formative assessment is a term used to refers to a wide variety of methods that teachers can use to assess student comprehension‚ learning needs‚ and academic progress during a lesson
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Planning means looking ahead and chalking out future courses of action to be followed. It is a preparatory step. It is a systematic activity which determines when‚ how and who is going to perform a specific job. Planning is a detailed programme regarding future courses of action. It is rightly said “Well plan is half done”. Therefore planning takes into consideration available & prospective human and physical resources of the organization so as to get effective co-ordination‚ contribution &
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THE MANAGEMENT PLANNING FUNCTION Planning - is determining what needs to be done‚ when‚ by whom‚ how‚ and within what cost in order to achieve an objective. It is the work that a manager performs to predetermine a course of action. * Provides the means for achieving a purpose‚ makes the best use of resources‚ makes a manager’s work easier‚ encourages teamwork‚ and forms a base for control. It is based on assumptions‚ involves change
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Planning The planning phase of the nursing process is when you will decide which care measures are appropriate for your patient. Each nursing diagnosis listed in your text will have a corresponding list of interventions and rationales. Planning care involves carefully reading though each listed intervention and asking yourself if that intervention can or should be carried out with your patient. For example‚ an intervention listed underImpaired Gas Exchange reads as follows: “If the patient
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Site Planning and building form are very important from the point of view of seismic performance of the structure. Also it is very important to have proper compatibility of elements resisting seismic forces. Site Planning and selection of building forms is the first step in designing of any structure and the decisions taken are very crucial for the behaviour of those structures during any earthquake. Based on examples taken from various past earthquakes and theories this chapter gives guidelines
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PLANNING Thinking and looking ahead Process of establishing objectives and appropriate courses of action before taking action Why plan? To be: a. EFFECTIVE – being able to realize the objectives - “doing the right thing” b. EFFICIENT – being able to spend the least amount of resources in realizing the objective - “doing things right” TYPES OF PLANS: 1. Strategic Plan - focused on the entire organization - top management formulates the objectives
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