The Persuaders covers their market research methods that helps them understand consumers‚ and how they can get us to buy into their product. It has many short case studies from different companies on how they are selling their product whether it is an airline or laundry detergent. The documentary even dives into marketing effects in politics. He discusses how politicians use these tools to get elected and stay in office. At first thought as I sat to watch this I was intrigued. I am indeed marketing
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| Book Summary and Critique: The Hidden Persuaders Summary of THE HIDDEN PERSUADERS by Vance Packard 1. The Depth Approach. This book is about the large-scale -- and sometimes impressively successful -- efforts to use insights from psychiatry and the social sciences (and provided all too willingly by cooperative psychologists and social scientists) to channel our unthinking habits‚ our purchasing decisions‚ and our thought processes. The use of mass psychoanalysis to guide campaigns of
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In this documentary‚ PBS uncovers the evolution of marketing. Marketing has moved from targeting large groups‚ to targeting individuals and smaller segments. With so many messages being transmitted through the media‚ the line between what is being absorbed and what is not has become blurred. Getting through the clutter is difficult. Every thing is done to break through the clutter. Therefore‚ marketers need to market to only those who really want to hear the message‚ and to get those people that
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The 1999 film Fight Club‚ based on Chuck Palahniuk’s novel of the same name‚ was received as one of the most controversial films of the year‚ and has since gained a strong cult popularity. The movie places strong emphasis on the evils of modern consumerism‚ and adopts a “fight the system” attitude throughout. The setting is bleak and degraded – the main character‚ who remains unnamed for the entirety of the film‚ inhabits a city that seems perpetually dark and run down. All in all‚ the film attempts
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Watching movies has been one of the most popular forms of entertainment. Different people have different was to enjoy the movies. Some prefer going to the movie theaters while others like watching DVDs at home. From my point of view‚ the better place to view a movie is in theaters. There are three main reasons for my answer. Firstly‚ movie theaters are well equipped to give the best quality to viewers. It cannot be denied that theaters can bring viewers a more realistic sensation and more amazing
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John Krakauer‚ Into the Wild: Philosophical Journey or Suicidal Folly? Compared with oriental people’s implicit quest for freedom and truth‚ people in western countries are more direct which means that they pursue their goals through practice. The book‚ Into the Wild‚ tells a story about a guy who had a philosophical journey. The book shows a process of a person’s spiritual growth: from the yearning for the absolute freedom‚ a kind of irrepressible impulse and force‚ to the yearning for
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"The movie‚ “Thank You for Smoking” is a comedy-drama about a tobacco industry lobbyist‚ Nick Naylor. The movie brings up serious issue of the addicting substance tobacco and its various effects on human’s health. In the opening scene of “Thank You for Smoking”‚ Nick has committed three fallacies: 1. “Joan‚ how on earth would Big Tobacco profit off of the loss of this young man... It’s in our best interest to keep Robin alive and smoking.” There is an element of False Analogy. He draws a weak comparison
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eBay etc.‚ similar is the case with movies. It doesn’t cost much to an e-book seller to produce a copy of the book ordered. Video streaming companies can stream the rarest of the movies which is liked by only few people. In such circumstances‚ if a movie or a book is a hit‚ it more because of conformity. We live in a society
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TITLE: GLADIATOR PLOT: The story is about Maximus‚ one of the leading generals in the Roman army. He led the Romans to victory in a decisive battle with the Barbarians that ended a long war between them. This victory helped him gain trust and favour from the old Emperor Marcus Aurelius‚ which is now old and near his end. Emperor Aurelius wishes to appoint Maximus as the temporary leader of Rome‚ even though he has a son‚ Commodus. Commodus‚ being told by his father that he would not be the appointed
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V for Vandetta 2005 -V: Beneath this mask there is more than flesh. Beneath this mask there is an idea‚ Mr. Creedy‚ and ideas are bulletproof. -V: ...A building is a symbol‚ as is the act of destroying it. Symbols are given power by people. Alone‚ a symbol is meaningless‚ but with enough people‚ blowing up a building can change the world. - Evey Hammond: No one will ever forget that night and what it meant for this country. But I will never forget the man and what he meant to me. - Evey Hammond:
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