Buzz Marketing & Viral Strategies and Viral Buzz Marketing Strategies Emakina Academy Welcome Brice Le Blévennec President Emakina About Emakina Emakina is the leading independent Belgian web agency. We offer the following integrated services – – – – creative consultancy and graphic design web development and IT integration e-business and strategic consultancy marketing communication services With an award-winning team of over +80 web experts‚ Emakina delivers state-of-the-art projects. Some
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communication process for viral marketing? Is different from conventional marketing? How so? A) The process of viral marketing includes interactions through blogs‚ social media focus groups‚ character interactions‚ strategic informational drops. It’s basically rapid multiplication‚ just like it happens in the case of viruses is what is sought in the case of viral marketing. Thus the message cuts across thousands and perhaps‚ hundreds of thousands in comparison to conventional marketing where it is the brick
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Viral Marketing is a waste of money. Discuss considering the place of Viral Marketing within the digital marketing mix. In the following essay I will be discussing the idea that “Virtual Marketing is a waste of money”‚ arguing my point considering its place and value within the digital marketing mix. I will do this by first defining what viral marketing is‚ and discussing what it is. I will then briefly outline what the digital marketing mix is‚ and assess each section of the mix against virtual
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What is Viral Marketing? Viral Marketing refers to “the marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily” via e-mail‚ blog‚ websites or other Internet space‚ in the form of video clips‚ interactive Flash games‚ advergames‚ e-books‚ brandable software‚ images‚ or even text messages. Like viruses‚ such strategies take advantage of rapid multiplication to explode the message to thousands‚ to millions of people. With low marketing cost‚ it could
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Seeding Viral Content The Role of Message and Network Factors YuPING LIu-THoMPKINS Old Dominion University YxxLiu@odu.edu Online viral campaigns require a seeding strategy that involves choosing the firstgeneration consumers to spread a viral message to. Building on social-capital theory and social-network analysis‚ this research examines key aspects of the seeding strategy by tracking the diffusion of 101 new videos published on YouTube. The results show that the need for a “big-seed” strategy
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viral marketing understanding the concepts and benefits of viral marketing WHITE PAPER W H I T E PA P E R : V I R A L M A R K E T I N G TAblE of ConTEnTs The concept behind viral marketing .................................................................................3 word-of-mouth ................................................................................................................3 enter the internet .....................................................................
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“Refresh‚ Refresh” is a short story from 2006. The Author‚ who is Benjamin Percy‚ published his story in The Paris Review. The narrator is Josh‚ who is an omniscient first person. The text takes place in the unincorporated area Crow in the U.S. state of Oregon. It is like a normal city‚ but apart from The 2nd Battalion. A lot of the men in the town work as reservists‚ as part-time soldiers. During the story all the marine reservists shipped off to Iraq. Another part of the men in the town
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Gupta Viral marketing of digital products using social media Dissertation presented for the Degree of Masters of Business Administration at the University of Edinburgh Business School‚ May 2011 Acknowledgements I would like to thank my supervisor‚ Tony Kinder‚ for all of the help and guidance he has given me over the course of the project‚ from the initial idea through the research and writing stages through to the conclusion. It would have been impossible to complete this project without
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summary about key rules for viral marketing campaigns. Viral marketing is described as a strategy by means of which people are encouraged to pass on a marketing content to other people. Viral marketing consists of six elements: give away valuable products/services‚ ensure an effortless transfer to others‚ easy scale from small to large‚ exploit basic behaviors‚ make use of existing communication networks‚ and take advantage of others’ resources. The secrets of viral marketing are: getting the headline
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OMEGA’s image. Cindy even helped to design a collection dedicated to her: the Constellation My Choice. PEPSI: Today’s PepsiCo‚ Inc. was found in 1965 through the merger of Pepsi Co and Frito-Lay‚ the world’s largest manufacturer and distributor of snack chips. In 1998‚ it acquired Tropicana‚ the world’s largest marketer and producer of branded juices. In addition to the main body of 3 companies‚ the Pepsi-Cola Incorporation also owns four well-known fast food restaurants in the world; they are Pizza Hut
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