DE VERA‚ K. RIGOR‚ J. & TAYAG‚ J. Brand is a name‚ sign‚ symbol‚ or design‚ or combination of these that identifies the maker or seller of a product or service . Although certain brands offers various product line and brand extensions‚ it does not mean that a brand is strong already. Note that years of existence do not also define a strong brand‚ rather to consider a brand a strong one the brand should have high brand equity; a clear brand positioning; and it must be competitive
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Enron The collapse of Enron Corporation an American energy‚ commodities and services based Company in Houston‚ Texas reinforces why unethical business practices are not the foundation for an enduring and sustainable enterprise. Good business practices is rewarding because it builds sustainable company‚ trust‚ integrity and organizational growth. In the article Enron ethics: Culture matters more than codes‚ reminded us that before the scandal‚ Enron appeared to have the best organization
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different explanations are offered for the collapse of Enron‚ the nation ’s seventh largest corporation‚ yet it ’s leadership was an obvious factor that contributed to Enron ’s demise. It will be completely erroneous‚ however‚ to think that the leaders of Enron were anything but superb. From 1997-2001‚ the leaders of this company transformed Enron into a "corporation of the new millennium" and a favorite of investors and analysts. Most leaders of Enron like Chairman Kenneth Lay‚ Chief Executive Officer
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How Leaders Can Optimize Organizational Culture By Lisa Haneberg‚ VP and OD Practice Lead MPI Consulting April‚ 2009 Realigning processes and roles to fit a new organizational reality is daily work for leaders. Planning and implementing changes is a fundamental set of skills at which all leaders must excel to ensure their teams and functions are set up to do great work. This paper explores organizational culture‚ which is important to understand‚ consider and align when adjusting practices‚ projects
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7:01 PM Page 301 Culture and Leadership 13 DESCRIPTION As the title suggests‚ this chapter is about culture and leadership. Like the previous chapter‚ this one is multifaceted and focuses on a collection of related ideas rather than a single unified theory. Because there are no established theories of cultural leadership‚ our discussion in this chapter will focus on research that describes culture‚ its dimensions‚ and the effects of culture on the leadership process. Since World War
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What is the Cognitive Resource Theory? A theory of leadership that states that the level of stress in a situation is what impacts whether a leader’s intelligence or experience will be more effective What is the Leader-member exhange (LMX) theory? Small ingroup of individuals - because of time pressures‚ leaders establish a special relationship with a small group of their followers. These individuals make up the ingroup—they are trusted‚ get a disproportionate amount of the leader’s attention
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Culture and Leadership Pedro Marcos It is relevant to have objectives when one plans to invest his life- time in the business field‚ especially when would-be leaders encounter real issues out of a classroom; leaders face the pressure of how to create profitability least to say it; therefore‚ leaders must possess distinctive characteristics than others. We believe we possess that force that drives in our soul to be creative. Somehow‚ leaders are impacted by news as in a Michigan’s
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Leadership and Organizational Behavior Course Project Ronette C Rudder-Carter – 10415 SW 85th CT‚ Ocala‚ FL 34481 Rbb589@hotmail.com / (347) 564-0074 GM591 ON Leadership and Organizational Behavior Professor Robert Salitore 4/17/11 DaCosta Mannings Inc‚ is one of a retail environment and I am the customer service manager for the entire operation which has five locations throughout the island. I have chosen this organization because when I was hired
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Leadership & Organizational Behavior Chapter 14 Summary Organizational Culture Organizational culture consists of the values and assumptions shared within an organization. It defines what is important and unimportant in the company and‚ consequently‚ directs everyone in the organization toward the “right way” of doing things. Elements of Organizational Culture In the context of organizational culture‚ values are discussed as shared values‚ which are values that people within the organization
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Q2. a. Every company should be headed by an effective board which is collectively responsible for the long-term success of the company. The board is responsible for providing entrepreneurial leadership of the company within a framework of prudent and effective controls that enables risk to be assessed and managed. The board should set the company’s strategic aims‚ ensure that the necessary financial and human resources are in place for the company to meet his objectives and review management performance
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