Apple Company Market Research Project MKT 305 By: Shivam Shah‚ Kimberly Sahara‚ Carol Medina‚ Candice Koh‚ Jaaron Holmes‚ TaDarrius Douglas Table of Contents Introduction………………………………………………………………………………………..3 Environmental Scan…………………………………………………………………………….....5 Economic Impact……………………………………………………………………….....5 Technology Trends………………………………………………………………………...6 Political-Legal Trends…………………………………………………………………......6 Socio-Cultural Trends…………………………………………………………………......7 SWOT
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Business Organization Joint – Stock Company An Entrepreneur or business owner will sell stock to investors‚ and in return‚ promise the investors a percentage of the company’s profits‚ based on how much stock they buy. We see this in larger businesses in the US‚ most notably during the market crash we experienced a couple years ago. Independent investors as well as other companies bought and shared stock with many of the big banking corporations‚ since the bands values began to drop‚ shareholders
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Apple Inc. is the largest publicly traded company in the world by market capitalization. Overtopping ExxonMobil by some $60 billion‚ (CNN‚ 2012) as well as the largest technology company in the world by revenue and profit‚ worth more than Google and Microsoft combined. (Appleinsider.com‚ 2012)Fortune magazine named Apple the most admired company in the United States in 2008‚ and in the world from 2008 to 2011.All these facts caused my interest in studying in Apple Inc.’s backgrounds‚ financial data
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From Failure to Success Since its inception in 1976‚ Apple Inc. has been largely successful and has experienced incredible expansion. Technological innovation‚ appealing product lines‚ and a focus on superior customer service have all contributed significantly to the growth that Apple has enjoyed over the years. Even the strongest companies experience major missteps as seen by Apple’s Power Mac PC supply chain disaster of 1995. Despite the detrimental consequences at the time‚ this disaster led
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Apple Inc. From Wikipedia‚ the free encyclopedia This article is about the technology company. For other companies named "Apple"‚ see Apple (disambiguation). Coordinates: 37.33182°N 122.03118°W Apple Inc. Type Public Traded as NASDAQ: AAPL NASDAQ-100 component S&P 500 component Industry Computer hardware Computer software Consumer electronics Digital distribution Founded April 1‚ 1976 (incorporated January 3‚ 1977) Founder(s) Steve Jobs Steve Wozniak Ronald Wayne[1]
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1-Explain Apple`s business and IT strategy .What ‚ in Specific ‚ aspect in the strategy you believe boosted apple? illustrate . Apple starts as a computer manufacture ‚ they have a mission to make the computer easy to use by people ‚ in their early commencement they became a leader in computer market . However ‚ this success collapse due to high cost compared with the competitors who have cheap computers that which led Apple`s to many loss in many periods . After that Apple come again with
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Advertising and Marketing for Apple Inc in the UK Marketing plan for Iphone 5s in October 2013 Using Apple’s historical promotional technique Word count: 2813 Student NO.: Group: Executive Summary This paper seeks to develop a marketing plan for Apple Inc. new product‚ iPhone 5s
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between CSR communication‚ identity‚ image and reputation. 31 8.6 Preliminary conclusion 31 9.1 The perfect identity - Aaker’s brand identity planning model 34 9.2 A framework for CSR communication (SKC) 37 10. Apple inc. – The most admired company in the world (LMP) 41 11. Apple and CSR (SKC) 43 11.1 Apple’s current CSR situation 43 12. Apple’s brand identity (LMP) 49 12.1 Apple’s mission statement 49 12.2 Brand-as-product 50 12.3 Brand-as-organisation 52 12.4 Brand-as-person 53 12
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recent times‚ Apple has become one of the mightiest‚ richest‚ and most successful companies in the world‚ in part by mastering global manufacturing. Apple and its high-technology peers- as well as multiple other American industries- have achieved a pace of innovation nearly unmatched in modern history. However‚ the workers assembling iPhones‚ iPads‚ and other devices often labor in harsh conditions‚ according to workers themselves‚ worker advocates‚ and documents published by the companies themselves
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Apple Inc. Written by John Smith August 2011 Table of Contents Abstract 3 Company History 4 Current Financial Health 5 Stock Performance 7 Bonds 11 Conclusions 12 Works Cited 13 APPENDIX I: APPLE’S SELECTED FINANCIAL DATA 15 APPENDIX II: APPLE’S CONSOLIDATED STATEMENTS OF OPERATIONS 16 Abstract Apple Inc. (Apple) is an American corporation that specializes in consumer electronics and software. Founded in 1976‚ it is difficult not to see their products anywhere
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