DAGMAR is Defining Advertising Goals for Measured Advertising Results. It is basically an approach to advertising planning and a precise method for selecting and quantifying goals and for using those goals to measure performance. Russel H. Colley (1961) pioneered this approach where to establish an explicit link between ad goals and ad results‚ Colley distinguished 52 advertising goals that might be used with respect to a single advertisement‚ a year’s campaign for a product or a company’s entire
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the communicative approach 1. The definition of communicative approach 2. Two principles of communicative approach • Create a realistic situation • The class should be students-centered III. Adopt communicative approach to improve students ability to listen and speak‚ and achieve the goal of English teaching 1. Three stages in communicative teaching 2. Communicative activities in class 3. Achieve the goal of English teaching through communicative approach IV. Conclusion
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Comparing and analyzing the biological and humanistic approaches to personality can be a difference of opinions. Abraham Maslow studied the development of personality. Maslow developed his own personality theory based on the basic human needs. His hierarchy of needs pyramid shows the influences of human needs to the formation of unique individual personality. There are biological factors that influence the formation of individual personality that play a factor. By reviewing the relationships
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TEACHING ENGLISH Background The origins of Communicative Language Teaching (CLT) are to be found in the changes in the British language teaching tradition dating late 1960s. Until then‚ situation of Language Teaching represented the major British approach to teaching English as foreign language. In situational language teaching‚ language was taught by practicing basic structure in meaningful situation-based activities. But just as the linguistics theory underlying audio-Lingualism was rejected in
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The Gestalt approach was about how people represent a problem in their own minds‚ and how solving a problem involves a reorganization or restructuring of this representation. The first central idea of Gestalt problem solving is how a problem is represented in a person’s mind. This means what do they think about the problem? They would give people a problem and then see how they could figure out how to solve it by restructuring the problem. Then the second idea of Gestalt is insight. Insight is
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The psychodynamic approach focuses on individuals who behave in a certain way due to having emotional feelings buried deep inside their unconscious mind. The theory was developed by Sigmund Freud who was a psychologist. The use of the psychodynamic approach within health and social care helps individuals understand and support patients who are undergoing the psychodynamic process as it is generally used around the world. This essay aims to show my understanding of the approach and the ways health
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Objectivist way of approach addresses further logical reasoning‚ compared to subjectivist sense of defining and identifying social problems claims that “issues become problems once society sees or decides they are harmful” (Lecture: “Defining Social Problems”). Objective method seeks a link between certain social problems‚ like in the lecture‚ it gives an example of health and obesity. Critics argue that people with obesity is harming condition as they cost society millions of dollars in health
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accept · Consistency: standards applied similarly to similar cases · Reversibility: standards that apply no matter who "makes" the rules These are‚ in a sense‚ the rules of the "ethics game"‚ no matter which school or approach to ethics one feels the closest identity. The Utilitarian approach is perhaps the most familiar and easiest to understand of all the four approaches to ethics. Whether we think about it or not‚ most of us are doing utilitarian ethics a much of the time‚ especially those of us in
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Voice of Democracy Why I am Optimistic About our Nation’s Furure Savannah Rippy To be optimistic about something means to be hopeful and confident about it. The word optimistic can be applied to several things. Such as; a person‚ an idea‚ and to me‚ our Nation’s future. When someone is optimistic about something‚ the person‚ idea‚ or thing usually means something to them‚ and America’s future means something to me. It means a great deal to me because I live in a place where I have the freedom
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Psychodynamic approach‚ which considers current behaviors have its origins traced back to childhood‚ is one of the explanations for the repeated patterns of interactions and relationships in adult life. This essay aims to discuss the propositions that relationships in adult life are molded by relationships established in early childhood‚ by using the classical Freudian and object relations theories The starting point will be going over the general view of psychodynamics on these propositions‚ and
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