Reference book: Strategic management concepts and cases by Fred R. David Course Outline INTRODUCTION TO STRATEGIC MANAGEMENT 3 NATURE OF STRATEGIC MANAGEMENT 6 KEY TERMS IN STRATEGIC MANAGEMENT 8 BENEFITS OF STRATEGIC MANAGEMENT 13 COMPREHENSIVE STRATEGIC MODEL 16 Characteristics of Vision & Mission Statement 18 EXTERNAL ASSESSMENT 23 INDUSTRY ANALYSIS 26 INTERNAL FACTOR EVALUATION (IFE) MATRIX 30 FUNCTIONS OF MANAGEMENT: 37 TYPES OF STRATEGIES 44 INTEGRATION STRATEGIES: 47 HORIZONTAL INTEGRATION
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STRATEGIC PLAN Why Strategic Planning is Important Strategic Planning – Why should an Organization consider it? After all a Strategic Plan can be formal Eg.‚ In a small Organization the owner / CEO develops a Plan in his mind and communicates it to all the employees in a clear manner‚ where the employees know the Goals and Approach to achieve them which could be considered an Informal Plan could be successful at times. Nevertheless as an Organization grows a need for a systematic Strategic Plan
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Discuss the ways in which managers arrive at new strategic directions-formal and informal. Which is the best? The first phase of a strategic formulation process is the planning phase. A statement of missions and objectives is developed which charts the direction of the company and provides the groundwork for subsequent strategic processes. The objectives of a company evolve from the stated mission. After the mission and objectives are completed‚ a company must develop an environmental assessment‚ which
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Evaluate Kodak’s portfolio with respect to the strategic contribution to the corporate portfolio In the increasingly competitive corporate world‚ it is often difficult for organisations to decide the types of programmes and projects necessary to manage their finite resources. A businesses’ portfolio‚ or “The totality of an organisation’s investment ... in the Changes required to achieve its Strategic Objectives”¹‚ requires sound decision-making processes and carefully proposed solutions in order
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Date: 2nd December‚ 2012 1. What were the considerations that Toys ‘R’ Us factored into their move to the Australian market? Answer: They found out that Australia is a high-income market of 17million consumers‚ known as a culture to be highly interested in its children. With a toy purchase rate 30 percent less than in the United States‚ Toys “R’ Us smelled market opportunity. 2. What aspect in all their marketing considerations did they fail to evaluate? Answer: Toys ‘R’ US was lacked
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Touro University International Tiffany D. Kibler MGT511 Module 1 Session Long Project Strategic Directions of HR Dr. Donna Maria Blancero The United States Army is an organization that enlists young men and women into the service who range in age between 17 and 40 years of age for well over 150 careers. Soldiers learn valuable skills both related to their career fields as well as necessary skills for survival on the battle field. Our organization was established to protect and defend the Constitution
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Final Strategic Plan BUS/475 – Integrated Business Topics Strategic plan‚ part 1: Conceptualizing a Business Everyone wants to relax by some reasonable means. There are many products available for the relaxation therapy by using them one can get comfort after the tiredness of the whole day busy life. These products include lots of body and cosmetic services‚ body sprays‚ perfumes‚ aromatherapy products‚ candles and reflexology. These products provide body as well as spiritual
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Strategic Plan‚ Part I: Conceptualizing a Business I have a child who is artistic and throughout his life I have searched for various programs and facilities that would enhance his learning ability. Now that he is an adult there are only a few places‚ which offer continued life lessons for adults with autism. Most of the facilities are faced with no money or support. The government has reduced funding to the nonprofit organizations because of the poor economic conditions. There is usually not
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Strategic plan Strategic Plan‚ Part I: Conceptualizing a Business University of Phoenix BUS/475 Miriam Dozier March 7‚ 2011 Strategic Plan‚ Part I: Conceptualizing a Business Health Bod is a store focused upon relaxation as an aid in healthy living. Health Bod provides a variety of products‚ tools‚ and techniques for customers to practice at home relaxation therapy. These products include body and cosmetic services‚ aroma therapy products‚ reflexology‚ perfumes‚ and candles. The
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Strategic Plan‚ Part I: Conceptualizing a Business Marcia Cortez MKT 475 August 13‚ 2012 Michele Dougherty Strategic Plan‚ Part I: Conceptualizing a Business Creating a business is a difficult task that requires essential strategic management. “Strategic management is defined as the set of decisions and actions that result in the formulation and
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