NFL Digital Media Strategy Case 3/6/2013 The Sky is the Limit…If You Don’t Limit Partnerships The NFL is an American treasure. During the season‚ people of all races‚ political affiliations‚ and backgrounds come together to watch football. People have an unbelievable amount of pride in their favorite teams and everyone seems to have an opinion about the latest game or who the best players are. The NFL is for all Americans to enjoy and therefore‚ I think the best mobile strategy is to form non-exclusive
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approach that the NFL previously chose in 2005 with Sprint. The deal was valued at $500 million plus $50 million annually to be the NFL’s exclusive wireless partner and an additional $50 million earmarked for NFL-related advertising and promotion. * Strengths—an exclusive relationship with Sprint provides a more intimate B2B relationship. Sprint would be willing to pay a premium for the NFL’s brand name and services. They would benefit by being the official sponsor of the NFL. An exclusive
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AOL’s digital strategy focuses on providing both digital advertising to businesses and digital content to consumers. The company describes itself as "at the center of disruption of how content is being produced‚ distributed‚ consumed and monetized by connecting publishers with advertisers on its global‚ programmatic content and advertising platforms." In 2015‚ AOL launched One by AOL‚ a marketing platform intended to simplify the process of marketing across multiple platforms including TV and mobile
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Postgraduate diploma in Media management Date: March 2014 Question 2: Journalism that uses digital and social media platforms had spawned both threats and opportunities for old ‘old’ media such as newspapers‚ radio and television stations. Identify and discuss the new types of journalisms and explore how they could threaten or boost the sustainability and profitability of traditional media Declaration: I hereby declare that this is my own and does not include any plagiarised material Signature:
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4/15/13 Globalization of the NFL The 2010 Superbowl achieved 106 million views making it at the time‚ the most watched American TV broadcast of all time. However‚ only a few million people watched the game outside the U.S. And when you compare the number of Superbowl viewers to the FIFA World Cup‚ which draws upwards of 700 million views globally‚ the Superbowl doesn’t seem so “super’’. The NFL has failed to develop an effective strategy in order to expand its market globally relative to MLB
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Introduction: You may have heard of digital media‚ but you may have no idea what it is and how it can help you out when it comes to marketing. It’s definitely important that you get up to speed so you can use this to benefit your business. Basically digital media refers to any type of electronic media out there. Today media can be accessed in many ways‚ including with hand held devices like mobile phones‚ laptops‚ desktops‚ mp3 players‚ and more. Digital media must be stored in an electronic way
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Digital Media Improving Intelligence BA 353 The debate over media affecting intelligence has been around even before Socrates theorized that the evolution of written text would make people forgetful and unwise. Our increasing use and immersion in digital media makes us stupid and intelligent at the same time. In this paper I will outline how digital media is making us dumb but ultimately smarter‚ how we use technology as an extension of ourselves‚ and where digital media will take us in the future
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HUGE and Digital Strategy Case Tuesday‚ January 15th 2013 Huge is a global full-service digital agency that provides digital strategy and implementation for some of the largest companies and brands in the world. It has been founded with a strong focus on user experience (UX) and in 2009‚ it was recognized as the fastest growing digital agency in the US in terms
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Football League NFL is the highest level of professional play. NFL is represented by 32 clubs‚ which are divided into two conferences; the American Football Conference (AFC) and the National Football Conference (NFC). Brian Rolapp‚ senior vice president of NFL media strategy and digital media team has after months of in-depth-research gathered information in order to present a new media marketing strategy at the NFL owners’ meeting to present the new strategic perspectives. The NFL commissioner Roger
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transformation to the media industry worldwide‚ which has been supported by a wealth of digital devices. In the beginning‚ the creation of the Internet was viewed as unity through technological communication means‚ yet with the growth of the Internet and the added social media a new stance has made it difficult for traditional media information channels including print and broadcasting. Services offered by Web 2.0 technology have become very accessible due to the social media. The term stated and
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