The Branding of Next-Generation Products Justification for the study One of the firm’s most important marketing decisions is choosing a product name. While previous studies have examined criteria for selecting individual brand names‚ naming decisions that involve multiple product generations have received little attention. There’s a lot of research about new-product branding‚ but as best as we could tell‚ nobody had looked closely at the issue of how to brand a successive generation. (Gourville
Premium Video game console Wii Sony Computer Entertainment
Next Step Herbal Health might not be entirely responsible for the bankruptcy of several distributors; the company engaged in somewhat shady practices‚ such as the forced purchase tie-in agreements with its distributors. Although these practices might not be illegal‚ they are still unethical. These distributing companies should have more clearly understood the business contract with Next Step Herbal Health‚ but Next Step seemingly took advantage of the situation solely based on increasing their
Premium Ethics Corporation Business ethics
“It’s what you do last that counts” The Girl Next Door by Jack Ketchum was written to open the readers minds to what could happen and what did happen. It also deeply examines the human awareness and the way people can be easily influenced‚ pressured‚ and in the end completely controlled. This book was based on a true story. The most interesting thing I learned about this book was how much the human body can handle before it gives up. A reason I did not find this book interesting was the fact that
Premium Fiction English-language films Debut albums
Graphic Techniques and Fundamental of the Next Generation CAD/E System Computer-Aided Design also known as CAD has become very popular since the early 1990s. CAD drawings are designed to help engineer physically visualize the solutions for our everyday problems. We are going to look over some the fundamentals of the next generation CAD and engineer systems‚ as well as some new techniques and methods to construct a more detailed and advanced graphics with CAD softwares. The first article I reviewed
Premium Computer-aided design Multivariate interpolation Computer graphics
In “The Girl Next Door” there are several relationships explored. The contrasting themes of intimacy and distance as well as closeness and separation are depicted through the characters portrayed in the story. One relationship is between the protaganist and his mother‚ which appears to be close and intimate but also seems dysfunctional. Another relationship is between Brandi and her mother‚ which is distant and separate. The last relationship is between the protagonist and Brandi‚ a nine year old
Free Family Son Daughter
Matthew Gibbs Issue 20 Will China Be the Next Superpower? The issue weather china can become the next super power has many variables. Ever since deng sho ping emerged as the supreme leader of the Chinese communist party he set china on a course of economic growth and expansion‚ military modernization and reform‚ and profound social and political change. The changes have been dramatic. China is now one of the fastest growing economies on the earth. Along with this exponential growth comes
Premium Economic growth Economics Gross domestic product
The Alphas of the Next generation by: Andre Tjahyana Prologue “As we look ahead into the next century‚ leaders will be those who empower others‚ Bill Gates”. In this 21st century‚ the world is changing. Globalization has revolutionized both the way we do things and whom do we do it with. Hence‚ needless to say‚ the way to lead and the kind of leader needed. Technological savvy New technologies empowered by the third industrial revolution‚ redesign the way we do things. Meetings are
Premium Industrial Revolution Leadership Culture
The following is mirrored from its source at: http://www.theatlantic.com/issues/98oct/industry.htm The NEXT Industrial Revolution by William McDonough and Michael Braungart October 1998 The Atlantic "Eco-efficiency‚" the current industrial buzzword‚ will neither save the environment nor foster ingenuity and productivity‚ the authors say. They propose a new approach that aims to solve rather than alleviate the problems that industry makes In the spring of 1912 one of the largest moving objects
Premium Industrial Revolution
Cleanliness is next to Godliness. This cliché holds its essence even today. Cleaning your surroundings is a very important step in order to maintain good hygiene and sanitation. Sanitation is always regarded as a key of development intervention. Be it your home‚ your garden or the public places‚ everyone likes to go to neat and clean spaces. We must not only keep our home clean but also our public spaces. Bus stations‚ railway stations‚ parks and gardens‚ roads‚ footpaths add to the community places
Premium Hygiene Public transport Bus stop
Next Plc | 2011 | 2010 | PerformanceGross Profit | 1008.7/3453.7 = 29.21% | 996.9/3406.5 = 29.26% | Operating Profit | 574.8/3453.7 = 16.64% | 529.8/3406.5 = 15.56% | ROCE | 574.8/(232.4 + 727) = 59.91% | 529.8/(133.4+802) = 56.63% | Asset Turnover | 3453.7/(232.4+727) = 3.60 times. | 3406.5/(133.4+802) = 3.64 | LiquidityCurrent Ratio | 1067.3/832.9 = 1.3:1 | 1041.2/758.1 = 1.4:1 | Quick Ratio | (1067.3 – 368.3)/832.9 = 0.84:1 | (1041.2 – 309)/758.1 = 0.97:1 | Inventory Days
Premium Generally Accepted Accounting Principles Balance sheet Profit