Customer service vision and mission Vision In five years time‚ Innovative Widgets will be considered a market leader in customer service. Mission Innovative Widgets aims to deliver friendly‚ professional‚ innovative and quality service to all internal and external customers. Product and/or service standards Consumer guarantees for products If you buy a product (such as widgets): • Its size must be in the range of 5mm‚ 6mm‚ 7mm‚ 8mm‚ 9mm and 10mm. • The tolerances of the size must
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Introduction Since joining the Vietnam market to date‚ Canon has applied the appropriate marketing strategies to enhance brand and market share in the market. In this report‚ the strategic marketing mix will be analyzed. New product development Product SELPHY photo printers and Laser printers has attracted the attention of customers. To continue that success‚ Canon has improved and developed new products are ES3 of SELPHY line‚ the LBP3250 and LBP5050 of laser printer line. With the development
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There are many ways to segment markets‚ but the most effective approach for Tesla would be to use a concentrated segmentation strategy. Tesla should not try to appeal to everyone by engaging in a mass marketing campaign. A concentrated segmentation strategy will allow Tesla to employ its limited resources more efficiently. Geographic segmentation is used when a product satisfies a customer’s want or need that is specific to a region. Tesla can use a geographic segmentation because gas prices
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Violence in Vietnam: It’s Causes and Effect Does the number 186‚954 mean anything to you? That is the number divorce due to domestic violence. This accounted for 53.1% of the causes of divorce in 5 years (2000 - 2005) (according to Wikipedia). Family is cozy nest‚ safe house and defends us from the stress of life. Family becomes “heaven in our hearts”. Although so‚ domestic violence still is an issue of global nature and it occurs in many family in Vietnam. And this is reflected Vietnam is a country
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Mobile Value Added Services (MVAS) Market Outlook to 2018 Feb 28‚ 2015 – Navi Mumbai‚ India: Marketreportsonsouthafrica.com presents a report on “South Africa Mobile Value Added Services (MVAS) Market Outlook to 2018 - Driven by Rising Mobile Internet Penetration.” The rising mobile phone and network penetration is one of the key drivers affecting the growth of M-VAS market in the country. Summary The report titled ‘South Africa Mobile Value Added Services (MVAS) Market Outlook to 2018 – Driven
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| Vietnam | France | Power distance This dimension deals with the fact that all individuals in societies are not equal – it expresses the attitude of the culture towards these inequalities amongst us. Power distance is defined as the extent to which the less powerful members of institutions and organisations within a country expect and accept that power is distributed unequally. | Vietnam scores high on this dimension (score of 70) which means that people accept a hierarchical order in which
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The first of over two million American boots touched ground in Vietnam in May of 1965‚ but for what reason were they being deployed to a foreign country? Most soldiers did not even know the exact reason they were being deployed. Derek Seidman’s article tells the world that soldiers did not know why they were actually fighting. The article states: Few knew why they were fighting; once they arrived in-country‚ the Cold War rationale for the war felt like a vapid abstraction. The “body count” strategy
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Environment Issues In Vietnam By: Julie Le Vietnam is a developing country; with 76% of its population living in rural areas and with the livelihoods of 70% of the population being based of the exploitation of natural resources. The Vietnam economy has developed relatively fast. There many issues that are happening in Vietnam‚ but the biggest issue right now would be about the environment. Urbanization‚ industrialization‚ and intensive farming led to air pollution‚ water pollution‚ and
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of Maslow’s Motivational-Need Theory in Consumer Decision-Making Name: LIN FEI University: GLASGOW Course Title: CONSUMER BEHAVIOR Instructor: ARLENE NEWBIGGING Date: 17/11/2013 1.0. Introduction Motivational-need theories have been essential in developing various models that are used in defining consumer behaviour (Solomon‚ 2009). For instance‚ Maslow’s need hierarchy theory which states some specific needs need to be fulfilled by an individual before needs that are higher in the hierarchy
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discussion of coverage in one war since 1945. Introduction: The Vietnam War could be characterized as one of the most controversial incident in America’s history. United States acted paradoxically; they claimed that they protected democracy‚ they raised an oppressive dictatorial regime in the area of South Vietnam and later the US army was destroying villages in order to protect them (Wiest‚ 2002). In terms of media‚ the Vietnam War was the first war‚ which was extensively televised. Marshall
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