Section A: Prestcom 3-4 Section B: Industry and Competitive structure 5 Section C: Industrial forces 6 Section D: Product Evolution 7 Section E: Market Segmentation 8 Appendix 1 – Prestcom 9 Appendix 2- Direct & Indirect competitors 10 Appendix 3 – Competitive Advantage Vs Competitive Scope 10 Appendix 4 – Market share 10 Appendix 5 – Adoption life cycle 10 Appendix 6 – Porters 5 forces 11 Appendix 7 – Product Hierarchy 12 Appendix 8 – Product Life Cycle 12
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Task one Alton towers key customer market segments: Alton towers target a wide range of customers as they have a lot to offer for different people‚ gender doesn’t come into this I don’t think as boys and girls both enjoy rides. They target families as they cant just target children as children cant get all the way to Alton towers and pay for it as well‚ they try and draw the parents in as they will be paying for the children. Also Alton towers have a big target market on ‘thrill seekers’ that’s
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Customer Service at Alton Towers I am going to be writing about the customer service in Alton Towers‚ and factors that would affect the customer service. I will begin with writing about factors that would affect customer service: a) Seeing as how Alton Towers is an amusement park‚ factors that could effect could affect customer service can range from factors such as are there many places for visitors to purchase food for when they are hungry‚ are they enough lavatories around the park
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“The Blackstone Group: Merlin Entertainment” The Blackstone group‚ founded in New York‚ is one of the largest private equity firms in the world with offices in USA‚ UK‚ Germany‚ France and India. The Blackstone model of investment operation is to invest out of a singel global equity fund so all its investments around the world tap into the same capital pools. One of the most attractive industries to invest for the Blackstone is theme parks and there are a number of reasons for that. The first
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Alton Towers And The Prince’s Trust Contents: Page 3: Introduction Page 4-5: Alton Towers Page 6-7: The Princes Trust Page 8: Conclusion Page 9: Recommendations Page 10: Bibliography Introduction This report will be based on business environment and it will be about Alton Towers and Prince’s Trust and the type of business‚ purpose and ownership of two contrasting businesses. Alton Towers are theme park based in Staffordshire‚ England
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one‚ essay on Merlin Word count: 1‚406 The purpose of this essay is to investigate future pricing policy for Merlin for the tower. A brief review of Merlin’s management of the Blackpool Tower will be highlighted‚ and then using economic tools of analysis‚ it will clarify the concept of pricing discrimination and how companies use prices to attract certain kinds of customer. Followed by‚ the use of price and attendance data from other attractions‚ such as Camelot and Alton Towers to support the
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Merlin Entertainments Group Limited – Brief Notes Ownership In December 1998‚ Nick Varney and the senior management team of Vardon Attractions completed a management buyout of the company to form Merlin Entertainments Group Ltd. Incorporated in 2004‚[1] Merlin Entertainments is majority owned by private equity company Blackstone Group. Tussauds In March 2007‚ Merlin Entertainments agreed to buy The Tussauds Group for £1 billion. Merlin Entertainments and Tussauds together attracted
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Arthurian legends Merlin is a key figure who not only guides and mentors Arthur‚ but also serves as a seer and a prophet to Arthur and the kingdom. Merlin views on life and humanity change over his lifetime‚ and change throughout time because of the views and preferences of that era and the factors that stress the people of that generation of literature. In “Merlin the Mad” written by Norris Lacy in the 21st century and Vita Merlini written by Geoffrey of Monmouth in the 12th century‚ Merlin is portrayed
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Geoffrey of Monmouth and The Book of Merlin by T.H White‚ the authors attempt to bring the legend of Merlin alive. The History of The Kings of Britain was written in 1136‚ while The Book of Merlin was created in 1977. There is a clear connection between Geoffrey of Monmouth’s ideas of women and religion related to his writing as well as T.H White’s anti-communist beliefs with Merlin’s attributes. In The History of The Kings of Britain there is a large focus on how Merlin was conceived and how he received
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Pendragon’s true colors when Merlin fulfills his wishes. First‚ the reader must remember that King Ambrosius wanted Merlin and Uther to rule the kingdom together when he passed‚ but why would this be so? Isn’t Merlin or Uther capable of running the kingdom by themselves? King Ambrosius knows that Merlin does not seek power or would want the title of “King”. He also knows his brother Uther‚ and how his ruthless nature would be damaging for the kingdom. Like his father‚ Merlin steps back from the situation
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