About | Contact | Jobs | [pic] • Search • Lesson Store • Buy Video • Powerpoint • Home [pic][pic] [pic][pic]Services Marketing and the Extended Marketing Mix (7P’s) What is services marketing? A service is the action of doing something for someone or something. It is largely intangible (i.e. not material). A product is tangible (i.e. material) since you can touch it and own it. A service tends to be an experience that is consumed at the point where it is purchased
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The Merits of Technology If there is one factor that separates the modern era from those that have gone before‚ it is technology. Through new technology‚ mankind has united the globe in a continuous civilization that is capable of living standards and life expectancy never before experienced. There are many advantages of technology that can be outlined. Technology is so intrinsic to the way that people have come to live that its advantages are often overlooked. By far‚ the major driver of economic
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State Institute of Education‚ Chandigarh Educational Technology Lecture Series February 27‚ 2009 USE OF ICT IN TEACHING – LEARNING & EVALUATION By Prof. D N Sansanwal Ex Director‚ School of Education Devi Ahilya Vishwavidyalaya‚ Indore USE OF ICT IN TEACHING – LEARNING & EVALUATION D.N. SANSANWAL dnsansanwal@email.com INTRODUCTION Gurukul System of Education was in vogue in India. The main characteristics
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McKinsey Case Study Analysis � PAGE �1� McKinsey Case Study Analysis � McKinsey and Co. Case Study Analysis This paper applies the management by objective (MBO) philosophy of Peter Drucker to the case study analysis of McKinsey and Company (McKinsey). Founded in 1926 by James "Mac" McKinsey‚ a University of Chicago professor‚ the firm started as an accounting and engineering consultancy agency‚ which experienced rapid growth. This paper is a plan that outlines key aspects of MBO and how it will
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46 The McKinsey Quarterly 2005 Number 1 David Williams E xtreme competition Extreme competition The forces of globalization‚ technology‚ and economic liberalization are combining to make life harder than ever for established companies. William I. Huyett and S. Patrick Viguerie Jack Welch once said that the 1980s would be a “white-knuckle” decade of intensifying industrial competition—and that the 1990s would be tougher still. Despite history’s greatest bull market‚ rising
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Introduction to Marketing Framework Template Course: Introduction to Marketing Total Framework Hours up to: 180 CIP Code: 521400 Exploratory Preparatory Date Last Modified: 05/12/2012 Career Cluster: Marketing Cluster Pathway: Marketing COMPONENTS AND ASSESSMENTS Performance Assessments: Marketing Core Standards Assessment Leadership Alignment: Activity Marketing Core Standards Assessment Skill(s) Produce Results
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Case 7-2 Five Star Tools This report provides an analysis and evaluation of constraints in the production process for the Model C210 and the Model D400 of the Five Star Tools product line. The significant growth the company has experienced in recent years has led to a strain on the firm’s production capacity. This report seeks to determine how to loosen constraints on production and identify the most profitable product line given current production limitations. Incremental analysis is used to
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Client goal Our client is RefreshNow! Soda. RefreshNow! is a top 3 beverage producer in the U.S. and has approached McKinsey for help in designing a product launch strategy. Description of RefreshNow! Soda As an integrated beverage company‚ RefreshNow! leads its own brand design‚ marketing and sales efforts. In addition‚ the company owns the entire beverage supply chain‚ including production of concentrates‚ bottling and packaging‚ and distribution to retail outlets. RefreshNow! has a considerable
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Building a better evaluation system: Tools to evaluate teachers Although classroom observations are by far the most common form of teacher evaluation‚ there are several other methods that can be used to evaluation the quality of teachers. All can provide important information about teacher quality‚ but each has its own strengths and limitations. It’s important to understand the strengths and limitations of each in order to use these tools to provide a comprehensive evaluation of a teacher’s true
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to the Earth than the Moon is. The Sun goes round the Earth faster than the Moon does. The Moon goes round the Sun faster than the Earth does. 1 mark (b) Amrik ’s class measured the light level during the eclipse. The graph below shows their results. (i) At what time did the Moon block out most of the Sun ’s light? Use the graph to help you. .................................... am 1 mark (ii) What happened to the air temperature during the eclipse? ...................................
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