More… The Marketing Audit - Download PPT — Presentation Transcript • 1. The Marketing Audit and the Marketing Plan Systematically takes stock of an organisation’s marketing health and plans the direction and scope of marketing activities • 2. Definition “ the means by which a company can understand how it relates to the environment in which it operates... ..the means by which a company can identify it’s own strengths and weaknesses as they relate to opportunities and threats” The marketing plan serves
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Hindustan Lever Ltd. IS NOW Hindustan Unilever Ltd. INTRODUCTIONIndians largest Fast Moving Consumer Goods company with 80 factories across India. Hindustan Unilever Limited ‘HUL’‚ formerly Hindustan Lever Limited (renamed in late June 2007 as HUL) The Anglo-Dutch company Unilever owns The mission – “add vitality to life.Sales growth in 2011-12 is 17%Pepsodent and Close Up together accounted for 22% share in 2011-12Annual turnover - Rs.22‚116 corersShare price Rs 459.20 Product
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Marketing Management International Perspective: 9-1 Case Study p u o r G n e m ’ o M AE U n i s e s i h c n a r F s e h Lunc Presenter: Agus David Ramdansyah Deborah Yang Tina Huang Outline Who is Mo’ men? Case study introduction Discussion Questions ? n e m ’ o M s i o h W Mo’ men Group Type: Restaurant Industry: Fast Food Founded: 1988 Founder: The Mo’ men Brothers Headquarter: Egypt Group Structures Mo’ men Group Non-Food Food Restauran t Chains Industrial Division Food Service
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The Impact of National Culture and Economic Ideology on Managerial Work Values: A Study of the United States‚ Russia‚ Japan‚ and China Author(s): David A. Ralston‚ David H. Holt‚ Robert H. Terpstra and Yu Kai-Cheng Source: Journal of International Business Studies‚ Vol. 39‚ No. 1 (Jan. - Feb.‚ 2008)‚ pp. 8-26 Published by: Palgrave Macmillan Journals Stable URL: http://www.jstor.org/stable/25483241 Accessed: 27-08-2014 22:16 UTC Your use of the JSTOR archive indicates your acceptance of
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Individual Audit Trail The transcripts of four students were received and analyzed to form the codes and the themes. Upon reading‚ the important keywords and sentences were marked. Those keywords helped to find out common experiences of the students. After reading and highlighting all four transcripts‚ the codes were developed. Coding was done individually for each transcripts and then noted in the journal for future reference. Once‚ coding was done for all the transcripts they were analyzed to
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Principles of Marketing: An Asian Perspective Marketing: Managing Profitable Customer Relationships 2 © 2012 Principles of Marketing: An Asian Perspective Chapter 1 Outline (CILO a) 1.1 1.2 Understanding the Marketplace and Customer Needs 1.3 Designing a Customer-Driven Marketing Strategy 1.4 Preparing an Integrated Marketing Plan and Program 1.5 3 What is Marketing? Capturing Value from Customers © 2012 Principles of Marketing: An Asian Perspective
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MCM-116: Marketing Management Session - 2 MARKETING QUOTE “Marketing takes days to learn. Unfortunately it takes a lifetime to master.” …Philip Kotler‚ US marketing guru TOPICS Impact of External & Internal Environment Product Vs Marketing Orientation Marketing Vs Selling What do people buy? The Demographic Environment: For marketers the main focus of study is population‚ because people make up markets. Census of India gives us a lot of information about people through statistics and demographic
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Marketing Management – 1 Group Presentation on Breaker TE1000AVR Group - 6 www.hilti.com IIML‚ Noida‚ WMP‚ Term-3 | Group-6 | MM-1 1 Contents • • • • About Hilti Product Categories • TE 1000-AVR breaker SWOT Analysis of the product Pricing • • Competition • New product launches by Hilti (TE 1500) Final analysis • Cost Analysis & Cost comparison • Value Proposition w.r.t. Positioning • Challenges with the existing market • Major concerns/challenges we need to address Feedback
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PROJECT REPORT OPERATIONS MANAGEMENT GUIDED BY: PRESENTED BY: Prof. T.T.NIRANJAN NITIN BANSAL 129278039 RANJAN SAHU 129278041 ROHIT MANGAL 129278053 SAURABH SINHA 129278057 Project Report On | | | | Taxonomy of Implementation Problems in VMI | | Contents Executive summary 3 Introduction 4 Under the typical business model: 4 Vendor Managed Inventory model: 4 Consignment Inventory: 4 Vendor Managed Inventory and Stakeholder’s Challenges
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Critical Synthesis of Historical Contexts of Leadership Martin Luther King‚ Jr. (1929-1968) • Leader during the civil rights movement • Fundamental in ending racial segregation • Non-violent protests - Influenced by Gandhi • Awarded Nobel Peace Price “I have a dream!” (Glass‚ 2012) Martin Luther King‚ Jr.‚ cont’d Leadership Actions - Communication - Goal setting - Challenge status quo - Support http://www.americaslibrary.gov http://www.americaslibrary Leadership Concepts -Group Management
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