MARK 201: Introduction to Marketing Taught by: Chelsey Stuart-Duval Concordia SOS: concordiastudentsofferingsupport.com/ facebook.com/concordiaSOS twitter.com/concordiaSOS This course is also offered Digitally! Tuesday‚ 11 December‚ 12 CHAPTER 10: New-Product Development and Product Life-Cycle Strategies Tuesday‚ 11 December‚ 12 New-Product Development 2 ways to get new products: 1. Acquisition: either a company‚ patent‚ license or product. Ex: Lancome buying L’Oreal 2. New Product
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“Natural disasters are not often natural disasters but are often human disasters” Discuss this statement in relation to seismic events (40marks) For the purpose of this essay‚ a natural disaster is an event resulting from the natural process of plate tectonic movement causing a seismic event (an earthquake and/or tsunami). The statement in the question suggests that Natural Disasters impact humans more than the environment. The essay will discuss whether seismic events cause a disaster that impacts
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Elections and Voters by Cees van der Eijk (University of Nottingham) and Mark N. Franklin (European University Institute Florence‚ Nuffield College Oxford‚ and Trinity College Connecticut) Draft of December 2008 189 TABLE OF CONTENTS Preface [1‚147 words] iii Chapter 1: Why elections? [9‚663 words] 1 Chapter 2: Studying elections‚ parties and voters [15‚134 words] 23 Chapter 3: Electoral institutions [15‚831 words] 59 Chapter 4: Voters and parties [15‚972
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People believe anything they find online The world has become a global village and‚ indeed‚ internet has played a major part in making it happen. Internet has become an integral part of our daily lives. From shopping to entertainment and from news to homework‚ we have become so much dependent upon internet that we trust it blindly. Dependency on the internet is an outcome of added benefits that it provides to its clients and this forces the users to believe on everything they find online e.g. eases
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AO1 Effectiveness of the campaign M&S always had great products‚ though the prices have always been too high compared with other supermarkets. And that’s probably why people don’t come to M&S regularly. M&S is everyday changing to try and get new customers in. It is important to have customers in the stores‚ by that M&S makes profit and won’t make any loss. M&S has always very strong advertisements‚ as such the new one‚ with Dannii Minogue. M&S is using her face to get
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Our plan Our aim is to make M&S a truly international‚ multi-channel retailer – accessible to even more customers around the world. We have created considerable momentum through a wide range of activities and are making good progress. Focus in the UK Trusted food - In a year when trust was more important than ever‚ customers turned to M&S for great quality‚ responsibly sourced food. Our innovation kept them coming back – with over 1‚900 new lines. Cheshire Oaks - Every aspect of the new M&S
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Why did Hitler sign a series of international agreements 1936-39? One of the reasons why Hitler signed a series of international agreements is so that he could gain key allies such as Italy and Japan. In 1936 Hitler and Mussolini formed the Rome-Berlin Axis this meant that Germany and Italy were now firm allies which meant that Hitler had the confidence of knowing that Germany had the support of Italy. Germany and Japan signed the Anti-Comintern Pact which promised co-operation against the USSR
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“Marc Kasky versus Nike” 1. What responsibility does Nike have for conditions of work at foreign factories making its products? The company expanded efforts to stop workplace abuse and started a public relations campaign. It became the only shoe company in the world to eliminate the use of polyvinyl chloride in shoes construction‚ ending worker exposure to chloride compounds. It revised its conduct code‚ expanding protections for workers. It set up a compliance department of more than 50 employees
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Introduction Ford was founded by Henry Ford in 1903 ford is present in more than 200 countries and had 245‚000 staff worldwide manufacturing in about 100 factories around the world. Ford was the only manufacturer that did not borrowed money from government at 2009-09 financial crisis. This was because it had successfully negotiated on a favorable terms on a substantial loan just before the banking crisis become apparent. Substantially it sold the significant part of the stack it owned in Mazda
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CHAPTER 3 1. 6 Elements of a Retail Strategy Figure 3-1 p. 55 TV 2. 3 Ownership and Management Alternatives p. 57 3. Image and Positioning (re: Marketing Mix) p. 64-66 4. 3 Target Marketing Techniques – Strategies Table 3-3 p. 67 5. Retail Strategy: the Role of Controllable & Uncontrollable Variables Figure 3-9 p. 69-72 Sample of a Strategic Planning Template Table 3-5 p. 74 CHAPTER 3 STRATEGIC PLANNING IN RETAILING
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