A REPORT ON BRAND POSITIONING FOR [pic] BY ANURAG BINDAL ENROLLMENT NO: 07BS0711 ICFAI BUSINESS SCHOOL‚ KOLKATA BENETTON INDIA PRIVATE LTD. (GURGAON) SUMMER INTERNSHIP PROGRAM FINAL REPORT Duration: 23-02-2008 to 25-05-2008 Scope: A report submitted by in partial fulfillment of the requirements of MBA Program from ICFAI Business School. Project: Brand Positioning Company: United colors of Benetton Submitted by: Anurag Bindal
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Photo of a fire taken with a 1/4000th of a second exposure A flame is a mixture of reacting gases and solids emitting visible‚ infrared‚ and sometimes ultraviolet light‚ the frequency spectrum of which depends on the chemical composition of the burning material and intermediate reaction products. In many cases‚ such as the burning of organic matter‚ for example wood‚ or the incomplete combustion of gas‚ incandescent solid particles called soot produce the familiar red-orange glow of ’fire’. This light
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MARKETING ASSIGNMENT on POSITIONING Submitted by: Shivani Gupta MBA (Ignou) Ques 1 Choose one of the category or the product group in the marketing industry. Choose some brands in that category and describe how each of them is positioned? Develop a perceptual positioning map as well. Ans. Positioning is the act of designing the company’s offering and image to occupy a distinctive
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BRAND POSITIONING OF SCORPIO Presented By KushalDey(314SM100 5) INTRODUCTION Mahindra & Mahindra is a flagship company of the Mahindra group based in Mumbai with a turnover of `55 billion. The company was set up in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C. Mahindra along with Malik Ghulam Mohammed. The shares of the company were listed in the Bombay Stock Exchange in 1956. Initially set up to manufacture general-purpose utility vehicles‚ Mahindra
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Arlie Russell Hochschild is a Professor of Sociology at the University of California‚ Berkeley. Hochschild’s interests of research are in the impact of contemporary capitalism on everyday life. In the essay she wrote‚ “From the Frying Pan into the Fire”‚ Hochschild argues the growing emphasis on efficiency is affecting our lives. We have allowed the idea of workplace efficiency to infiltrate within the home life‚ in significant and negative ways. Hochschild’s study of the influence of efficiency
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The Fire ‚ William Saroyan William Saroyan was an American dramatist and author. He was awarded the Pulitzer Prize for Drama in and won the Academy Award for Best Story. He is recognized as "one of the most prominent literary figures of the mid-20th century." Stephen Fry describes Saroyan as "one of the most underrated writers of the 20th century and suggests that he takes his place naturally alongside Hemingway‚ Steinbeck and Faulkner. The heroes of his works were always simple and not very happy
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used: ‘Woolworths Select hits 1000 products’ From: The Australian Financial Review August 27‚ 2007 Author: Neil Shoebridge An article in The Australian Financial Review on 27 August 2007 shows how Woolworths uses the marketing concept of positioning in its sales efforts. Woolworths recognise their Home brand as a successful position for a product. Its Home brand is seen as a cheaper alternative with reasonable quality compared to the retail branded products. Woolworths has decided that there
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1 INTRODUCTION Guess is a universally known brand with a fashionable and unique style towards their diverse product range. They cater their products for all ages‚ from babies to the sophisticated market‚ including the male and female targeted group. According to the Guess website (no date)‚ the Marcianos found in 1981‚ a small denim company in California. Guess continues to be guided by the Marcianos brothers‚ Paul and Maurice. They saw an opportunity to combine the European and American culture
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The Fire “Is this a dream?” I thought to myself. Looking off into the vast emptiness‚ the only thing surrounding me was darkness. It was a cold October night; all was hushed except for the gentle breeze sweeping through the trees whispering my name. The chillness of the stale air gave me shivers from head to toe and at that moment I felt unsafe. Suddenly‚ I spotted a glowing light off in the distance‚ and knowing it was my only chance of safety I ran towards it. As I approached this mysterious
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consistently innovate and provide accessible hygiene and health products to a wide variety of consumers. This vision also commits the Lifebuoy brand team to visible action‚ inspiring projects that motivate consumers to improve their hygiene behavior. Lifebuoy was a nimble and good citizen brand of India‚ reaching millions of rural customers with a promise of ‘health and hygiene’ as a platform of its business. 1. Initial Positioning Strategy (from 1894 to 2002): Since 1894 Lifebuoy had largely remained
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