analysis of Kulula.com by critically evaluating the following strategic concerns: What are the importance attributes and the positions of the airlines within the South African domestic and international passenger airline industry? What are the Key success factors in the low-cost airline industries? (40 marks) Would the marketing strategy still be appropriate or would certain aspects of it need to be modified as kulula.com became more established and the macro and competitive environment
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patient/customer satisfaction through various initiatives. It demands for the availability of newer diagnostics‚ treatment procedures‚ equity‚ accountability‚ and many others. Motivation can be defined as the processes that account for an individual’s intensity‚ direction and persistence of effort toward attaining a goal. In most cases motivation stems from a need which must be fulfilled‚ and this in turn leads to a specific behavior. Fulfillment of needs results in some type of reward‚ which can be either intrinsic
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Importance of motivation for workers: Getting the best from people Imagining organizations are where people continually extend their capacity to produce the results they truly desire‚ where new and wide range of thinking are cultivated. Then motivation would be the force behind to lead people within the organizations to act in a certain way. While now the trends in business are changing rapidly‚ competitions are more aggressive than ever. Probably only those organizations that are flexible‚ adaptive
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In Motivation and Personality‚ Maslow descried his theory of motivation and the fact that motivation itself centered on a hierarchy of needs. (Crainer‚ 2003) Maslow explained that individual motivations very based on a scale‚ or hierarchy‚ of what one needs/desires at any point in time and that motivation was based strictly on rewards. First a person is motivated by physiological needs such as bread/water. Once these needs are met‚ safety needs emerge‚ then love‚ followed by ego. Ultimately‚ as a
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Theories of Motivation Motivation: “The process that account for an individual’s intensity‚ direction‚ and persistence of effort toward attaining a goal.” Motivation is the result of the interaction of the individual and the situation.Individuals differ in their basic motivational drive.The level of motivation varies both between individuals and within individuals at different times. EARLY THEOREIS OF MOTIVATION 1950’s: These three theories are: Hierarchy of needs theory Theories X
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...................................................................................................... 4 1. Motivation In Theory....................................................................................................................... 6 2. Practical Steps to Improve Motivation ............................................................................................ 8 3. Key Learning Points ...........................................................................................
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IMPACT: International Journal of Research in Business Management (IMPACT: IJRBM) ISSN(E): 2321-886X; ISSN(P): 2347-4572 Vol. 2‚ Issue 5‚ May 2014‚ 1-10 © Impact Journals LEADERSHIP STYLES AND EMPLOYEE MOTIVATION: AN EMPIRICAL INVESTIGATION IN A LEADING OIL COMPANY IN INDIA R. GOPAL1 & RIMA GHOSE CHOWDHURY2 1 Director and Head‚ Department of Business Management‚ Padmashree Dr D.Y.Patil University‚ New Mumbai‚ Maharashtra India 2 Head of HR‚ Researcher‚ India for Quinnox Consultancy Services‚ Department
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Motivation in the Workplace Nhu-Khanh Nguyen Organizational Devlopment & Culture November 10‚ 2010 Abstract In today’s competitive marketplace‚ understanding what stems employee motivation and ways to improve organizational performance is critical. To ensure success‚ employers continuously strive to look for ways to maintain employees’ motivation and engagement towards the job. This is easier said than done. Individuals are motivated differently as they all come from different backgrounds
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Factors beyond Amazon.com global acceptance and success can be categorized into 4 categories: offering competitive prices‚ straightforward web design and friendly interface‚ convenient payment system‚ and most importantly the unique shopping experience. 1.Price: Amazon differentiates itself mainly on the basis of price and by making sure that it offers the same quality products as any other company with a noticeably lower price. In addition‚ sellers do not pay any fees for product listing and it
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It is understood that there are other factors surrounded the improvement on performance‚ which will be explained in further detail. A research study has also been conducted to prove the hypothesis that these such factors very well may be involved and linked as a whole to the improvement of individual performance. Contradicting this belief‚ views have been added‚ made by various authors whom disagree with this and believe that training alone can be a factor to improve job performance. Additionally
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