worked wonders with the working women. Tanishq: Positioning to Capture the Indian Woman’s Heart I. Case Summary: The case study here provides us with the insight of how Tanishq has adopted different strategies to position itself as a mainstream jewelry brand and
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a precedence to tap the South market * Boutiques were spacious‚ intimidating ‚ exclusive with limited inventory on display * In Feb 1996 launched its first 18-carat range of exclusively designed gem-set jewelry STRATEGIES: * Piloted an offering of 22-karat plain gold jewelry with about 400 designs * Multimedia campaigns were launched in press and on TV to focus on traditional designs * Prevailing under-karat age problems industry wide were countered by installing karat-meter
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with tangible goals and actions (Pearce & Robinson‚ 2009). Financial Perspective Revenues and costs is one objective that Erica’s Classy Lady Jewelry would like to obtain. Revenues
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and exporter of jewelry and gems in the world. There are some advantages for our company to set a production base and export base in Malaysia: ➢ Continuous Economic Growth: Malaysia has developed rapidly in recent years. Its export industry has developed very quickly. In 2011‚ Malaysia exported 227.19 billion US dollars‚ an increase of 14% over 2010. Among them‚ exports of manufactured goods industries are dominant. Our company produces gold jewelry and other kind of jewelry which also belong
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Prototyping and Tooling Technology in Jewelry CAD Somlak Wannarumon1 and Erik L. J. Bohez2 1 Asian Institute of Technology‚ somlak.wannarumon@ait.ac.th 2 Asian Institute of Technology‚ bohez@ait.ac.th ABSTRACT This paper presents the investigation of computer-aided design and rapid prototyping technologies in jewelry design and manufacturing. Computer-aided design (CAD) and Rapid prototyping (RP) technologies play important roles in many industries including the jewelry industry. In this paper‚ CAD
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Egyptian Jewelry and Makeup Everyday in the Egyptian way of life‚ both men and women would adorn themselves with beautiful jewelry and makeup. Wearing these pieces of jewelry and makeup was part of their everyday life. Everyone‚ man or woman‚ Egypt wore more type of jewelry. What kind of jewelry they wore was usually dependent on how wealthy they were. The rich wore fine jewelry made from gold‚ silver‚ or electrum inlaid with precious stones. The less wealthy wore jewelry that was made
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competitors. Currently within the market several online jewelry retailer including Blue Nile have established high customer loyalty and will be able to maintain a strengthened competitive position. In overall evaluation of this force could be rated as moderate. * Threat of substitute products or services: This is the weakest competitive force facing this industry. There is a low buyer propensity of substitute products for diamonds/fine jewelry items. Also‚ ease of substitute products is high
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Jewelry is not only considered a status symbol‚ but a reflection of someone’s taste. A woman’s craze for jewelry is a universally known fact. Women look more beautiful‚ confident‚ and graceful when wearing jewelry. In most cases‚ it enhances the beauty of an outfit and overall personality. Whether it’s a toned down‚ simplistic style‚ or an extravagant and vibrant look‚ jewelry can be a woman’s way of expressing herself without saying a word. For men‚ jewelry is synonymous with watches. A watch is
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To the rising stars of jewelry‚ the essence of New Mexico’s tradition is innovation and refinement. It goes beyond turquoise and silver. A new group of makers is “blowing the doors off the craft‚” one expert said. Call them disrupters. And these innovators don’t intend to be defined or limited by the turquoise-and-silver pairing that many people identify as the very symbol of Southwestern style. “Visitors come to Santa Fe expecting traditional Southwestern jewelry‚” said Lawrence Baca‚ who works
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THE ZALE CORPORATION Zale Corporation is a leading specialty retailer of diamonds and other jewelry products in North America. The Company has significant brand name recognition as a result of each of its brands’ long-standing presence in the industry‚ having 2.349 stores in the United States‚ Puerto Rico and Canada. The Company´s vision “provide customers with quality merchandise at the lowest possible price” has remain the same since its first store opening in 1920´s. The Mission of Zale Corporation
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