Demographics 2013 Contents Week 1 – Introduction of Demographics 4 Six Interrelated Macro environmental Forces 4 Key Demographic Trends 5 Economic conditions 5 External Macro environment 5 Competition 5 Social and Cultural Forces 7 Industry Life Cycles 8 Political and Legal Forces 8 Fiscal and Monetary policy 8 Week 2 – Basic Demographic measures 10 Basic Demographics Measures 10 Descriptive Statistic methods 10 Types of Data 11 Comparing and Evaluating Data 12
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IMPORTANCE OF COMMUNICATION COMMUNICATION HAS VARIOUS BASIC FUNCTIONS: a) Interaction b) Increasing our store of information c) For a better understanding of ourselves and the world we live in d) Changing people’s attitudes‚ beliefs‚ opinions and actions e) For making decisions Still all communication activities perform certain basic functions but we communicate because WE ACTUALLY NEED TO! Communication is fundamental and necessary for human beings. Interaction On a day to day basis
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11-Jan-13 Marketing Communication (MKT2043) CHAPTER THREE ANALYZING THE COMMUNICATION PROCESS Prepared By; Siti Aisah Binti Haji Sapiee Assistant Lecturer MMC Sarawak References: Belch G.E & Belch M.A; Advertising and Promotion; An Integrated Marketing Communication Perspectives‚ 4 th Edition PART 1 THE COMMUNICATION PROCESS The Nature of Communication Forms of Encoding Verbal • Spoken Word • Written Word • Song Lyrics The communication process is complex‚ and often unsuccessful
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Importance of marketing concept in our lives Marketing can be defined as the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering‚ and exchanging offerings that have value for customers‚ clients‚ partners‚ and society at large. Marketing is a product or service selling related overall activities. It generates the strategy that underlies sales techniques‚ business communication‚ and business developments. It is an integrated process through which companies build
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Marketing Communications Theory: Marketing communications is an audience centred activity which attempts to encourage engagements between participants and provoke conversations. The primary role of marketing communications is to engage audiences. Marketing Communications mix: 1. Tools: advertising‚ sales promotion‚ PR‚ direct marketing‚ personal selling and sponsorship. 2. Messages: informative and/or emotional 3. Media: traditional and digital ... and target audience in between
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The Role of Marketing Communications ............................................................................. 2 Developing Orientation of Marketing Communication ...................................................... 3 The 4 Cs Framework of Marketing Communication ......................................................... 4 Linear Model of Communication ......................................................................................... 5 Al Ikhsan Marketing Communication Plan ......
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Integrated communications Chapter outline Chapter objectives This chapter will help you to: ■ Situate marketing communications in the marketing mix ■ Get an overview of the instruments of the marketing communications mix and the special business-to-business and international marketing communication context ■ Understand what integrated marketing and corporate communications mean‚ and their organisational implications ■ Learn to know the factors leading to integrated communications ■ Get an
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It is very important to understand what the consumers want before marketing takes place. Knowing the trends or changes and recognizing when to respond to these helps an organization to efficiently deliver what the customer wants profitably. The true importance of marketing is to also comprehend the demographics and how to effectively attract the consumers to the companies products and services. LA Fitness ’s marketing department stays aware of the buying behavior of their consumers (LA Fitness
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Communication is how a message is sent from one person to another so it can be understood. From a business standpoint‚ communicating effectively is a must and is crucial to the successful operation of an organization. All business leaders as well as managers need to understand the fundamentals of communicating effectively. Communication is essential for an organization. If communication ever ceases‚ any type of organized activity will cease as well. There are two main types of communication in any
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opinions etc.‚ the communication should be professional (formal) or personal (informal) it is important within a social work environment that information is recorded‚ as it may be called upon for legal reasons‚ all communication are confidential‚ and on a “need to know” basis‚ communication between colleagues is essential‚ so that it ensures a continuity of care for the service user‚ and all staff are aware of the current needs of the client. 1.2 EXPLAIN HOW COMMUNICATION AFFECTS RELATIONSHIPS
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