Developing Products and Managing Product Portfolios Chapter 12 What We Already Know About Products • How to define a product • How to classify a product – Consumer v business products – Different types of consumer products • The product life cycle • There are different levels of product: – Core benefits – Branding‚ design‚ quality – Support aspects: guarantees‚ after-sales service What Is Managing Products About? • Ensuring we have the right product mix to maximise
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a) List some of the demographic trend of interest to marketers in the Malaysia and discuss whether these trend pose opportunity or threats for marketers * The changing age structure of the population Generation Y‚ also known as Millennial Generation is the demographic cohort following Generation X. There is no precise date for when Generation Y starts and ends. Born between 1977and 2000‚ these children of the baby boomers number 83 million‚ dwarfing the Gen Xers and larger even than the baby
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Marketing communication overview Marketing communication (MarCom) is a fundamental and complex part of a company’s marketing efforts. Loosely defined‚ MarCom can be described as all the messages and media you deploy to communicate with the market. This includes advertising‚ direct marketing‚ branding‚ packaging‚ your online presence‚ printed materials‚ PR activities‚ sales presentations‚ sponsorships‚ trade show appearances and more. Note: The complexity of the MarCom topic makes it too broad
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THE EFFECTS OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) ON STUDENTS’ LEARNING IN TEACHER EDUCATION PROGRAMS F. Haq University of Bahrain (BAHRAIN) The application of ICT in higher education has revolutionized teaching and learning. Teacher trainees with diverse learning styles are able to maximize their learning potential when instructors use ICT to support their pedagogical practices. An important consequence of ICT is enabling the learners to be more independent‚ reflective and self-regulated
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KISIGIRO SUBJECT: COMMUNICATION METHODS DATE: 21.11. 2013 TASK: GROUP ASSIGNMENT-1 GROUP NO: 05 GROUP MEMBERS 1. RAHMA M. MKUNDI 2. RASHIDA RAJABU 3. MICHAEL A. KAZIMILI 4. FELIX B. MAKOTA 5. DICKSON RWEHERURU 6. ANOLD WANYIKA 7. NURDIN KAMAL QN 1. Importance of communication? Communication is the process of transfer information from sender to receiver
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Importance of Communication By: SPC Eric J. Seiberling Importance of Communication SPC Eric J. Seiberling – 2 What is the importance of communication? In the following pages‚ I will attempt to answer that very question. In addition‚ I will also answer‚ “What are the barriers that restrict people from communicating effectively?” and “What are the different forms of communication?” I hope that by the end of this paper I will have displayed my own personal communication
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Developing Information Systems/Information Technology (IS/IT) Strategies Author: Mark Stone m.stone@herts.ac.uk Submittal Date: 11th May 2008 Table Of Contents Introduction 3 Why should an Organisation develop an IS/IT Strategy? 4 Common problems and barriers in developing an IS/IT Strategy 5 The objectives and development of an IS/IT Strategy Framework 6 Conclusions and Summary 8 References 9 Bibliography 10 Introduction Present day organisations‚ regardless of commercial
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Importance of communication Good morning‚ladies and gentelmen.Today‚my topic is “Importance of communication”.Communication is easily ignored by us‚because it is the basic of our live and we communicate with each other every day by using words or actions to deliver a massage.When we study at school‚communication is needed;when we apply for a job ‚communication is needed‚even when we go for a trip‚communication is needed.What means “communication”?It is found in Oxford dictionary is that communication
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I. MARKETING COMMUNICATION 1.1 Background Every organization works with certain objectives and these are to be achieved. To achieve these pre-decided objectives a number of activities are to be performed. The activities may include production‚ marketing‚ human resource‚ finance‚ transportation‚ service‚ research‚ logistics‚ purchase and storage‚ trading‚ assembling‚ distribution and others. These activities are performed and are related to each other so that the objectives can be fulfilled
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Is Euthanasia good or bad for animal? The controversy debate regarding whether euthanasia is good or bad for the animals or pets went always go viral in the web. People tend to have different views about it. Some of the people were are furious with the practice of animal euthanasia especially those animal right advocates while some of the people seemed pleased with it. Euthanasia implying “good death” from Greek means the act of putting an animal to death or allowing it to die as by withholding
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