budget airline survive in Hong Kong” 2. Aims To find out the success factors and forecast the future of budget airline in aviation industry‚ apply those factors to analyze the operation strategy of a budget airline which would like to survive in Hong Kong market. 3. Background. In the recent years‚ budget airline becomes more and more popular. Many people choose low-cost airline to save the cost in transportation so they can spend more on the activities. Ryanair‚ the largest budget airline in Europe
Premium Low-cost carrier Airline Southwest Airlines
Influences of Service Quality on Customer Satisfaction and Customer Loyalty in Restaurant Industry in Malaysia. Name: Ho Choon Min Student ID: 012010030285 Research Project Proposal Supervisor: Dr. Arun Kumar Tarofder TABLE OF CONTENTS 1.0 Introduction.......................................................................................................1-2 2.0 Background of Research..................................................................................2-3 3
Premium Customer service Marketing Fast food
Contents 1) Executive Summary 2) Objective 3) Mission 4) Marketing Objective 5) Key to Success 6) Company Summary 7) Company Ownership 8) Management Summary 9) Industry Analysis – Porter’s Five force 9.1) Rivalry among existing firms 9.2) Potential of new entrants into industry 9.3) Power of suppliers 9.4) Power of buyer 9.4) Threat of substitute products 10) Macro-environmental – PESTAL analysis 10.1) Political and legal environment 10.2) Economies environment 10.3) Social &
Premium Strategic management Marketing Retailing
Why service quality is important in airlines An airline is a company that offers air transport for passengers and freight. Airlines vary widely in size‚ from small companies with only one or two planes to huge multinational companies. While the industry initially grew slowly‚ these companies began to take off in a major way after World War II‚ thanks in part to large numbers of returning aviators. By the 1990s‚ air travel had become ubiquitous. For passengers the advantages could be; 1
Premium Airline Qantas British Airways
International Journal for Quality research UDK- 656.025.2:658.56 Short Scientific Paper (1.03) SERVICE QUALITY AND CUSTOMER SATISFACTION IN PUBLIC TRANSPORTS Filipa Fonseca1) Sofia Pinto1) Carlos Brito2) 1) Faculty of Economics and Management‚ Catholic University of Portugal‚ Portugal 2) Faculty of Economics‚ University of Porto‚ Portugal Abstract: The objective of the paper is to identify the determinants of service quality as well as its impact on the satisfaction of public transport commuters
Premium Qualitative research Quality of service Case study
1.0 TITLE OF THE STUDY Customer Satisfaction in the Tourism and Hospitality Industry: Analysis on service quality and service failure 2.0 BACKGROUND OF THE STUDY / INTRODUCTION Customer satisfaction plays a crucial role for success and survival in today’s competitive market. Customer satisfaction is considered a prerequisite for customer retention and loyalty‚ and obviously helps in realizing economic goals like profitability‚ market share‚ return on investment‚ etc. (Scheuing‚ 1995; Reichheld‚
Premium Hotel Hospitality industry Quality of service
perception and service satisfaction would affect the development of Low Cost Carriers in Hong Kong airline industry Introduction There are four airlines in Hong Kong which are Cathay Pacific‚ Dragonair‚ Hong Kong Airline and Hong Kong Express. Cathay Pacific reveals merger-driven consolidation that Dragonair became a member of Cathay Pacific Group in 2006. On the other hand‚ HaiNan Airline acquired both Hong Kong Airline and Hong Kong Express. Cathay Pacific‚ Dragonair‚ Hong Kong Airline are full-service
Premium Airline Cathay Pacific Hong Kong
Air pollution in Hong Kong is often so bad that it is impossible to see across Victoria Harbor due to all the haze and smog. The government did endeavor to modify the air quality but‚ sadly‚ it still deteriorates continually. Even worse‚ the Air Pollution Index recently hit a record high‚ which suggests that the air quality in Hong Kong is far lower than the international standard. It all shows that air pollution is just a growing problem and I’m writing to raise several concerns about air pollution
Premium Pollution Air pollution People's Republic of China
OASIS HONG KONG AIRLINES LIMITED – WHAT WENT WRONG AND WHAT SHOULD HAVE DONE TO SAVE IT FROM BANKCRUPTCY Table of Content 1. 2. 3. 4. 5. 6. Company Background Liquidation Timeline Causes of Failure Impacts of Oasis’s Case What Should Have Done to Save Oasis from Bankruptcy Conclusion Company Background Oasis Hong Kong Airlines Limited • Long-haul budget airline • Hub at Hong Kong International Airport • Founder Mr. Raymond Lee Ms. Priscilla Lee • Started operation – Oct 26‚ 2006 Company
Premium Low-cost carrier Airline Cathay Pacific
ANALYSIS OF SERVICE QUALITY AND CUSTOMER SATISFACTION‚ AND ITS INFLUENCE ON CUSTOMER LOYALTY. (Passengers Survey of Domestic Full Service Airlines Company “Garuda Indonesia” in Indonesia) Mohamad Rizan Management Department of Economics Faculty‚ State University of Jakarta‚ Indonesia dr_rizan@yahoo.com ABSTRACT The aims of research are : 1) Analyzing service quality‚ customer satisfaction and loyalty of full service airlines company (Garuda Indonesia) in Indonesia‚ and 2) Testing
Premium Airline