"The holland sweetener company vs nutrasweet" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Powerful Essays

    Harvard Business School 9-794-079 Rev. November 13‚ 2000 Bitter Competition: The Holland Sweetener Company versus NutraSweet (A) In late 1986‚ the Holland Sweetener Company (HSC)‚ based in Maastricht‚ the Netherlands‚ was preparing to enter the European and Canadian aspartame markets. Aspartame‚ a low-calorie‚ high-intensity sweetener‚ had been discovered in 1965 by G.D. Searle & Co.‚ a U.S. pharmaceuticals company. After having secured a number of patents on its discovery‚ Searle had gone on to

    Premium Soft drink

    • 3678 Words
    • 46 Pages
    Powerful Essays
  • Good Essays

    Bitter Competition: The Holland Sweetener Company versus NutraSweet Case Facts The low-calorie‚ high-intensity sweetener dominated by NutraSweet‚ the operating entity of G.D.Searle & Co. NutraSweet had recorded sales of $711 million in 1986. NutraSweet has monopoly in the market owing to the patents which are about to expire in 1987 in the European and Canadian markets The Holland Sweetener Company (HSC)‚ a joint venture between Tosoh Corporation and DSM‚ preparing to enter these markets with low

    Premium Soft drink Coca-Cola

    • 1048 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Competition: The Holland Sweetener Co. vs. NutraSweet (A) 1. How should Vermijs expect NutraSweet to respond in the Holland Sweetener Company’s entry into the European and Canadian aspartame markets? Vermijs could expect two responses from NutraSweet: try to “save” its monopoly by fighting and low the price and start a price-war with HSC; or accept the entrant and its pricing and finally share the market. With the acquisition of Searle in the summer 1985 by the giant Monsanto‚ NutraSweet became

    Premium Marketing Revenue Competition

    • 917 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Holland Sweetener

    • 1709 Words
    • 7 Pages

    Introduction The Holland Sweetener Company (HSC) is planning to enter the low-calorie‚ high-intensity sweetener market which is currently dominated by NutraSweet. Below we first analyze our target industry. Next we look at what kind of response should HSC expect from NutraSweet upon its entry into this market. We will also analyze few likely scenarios that could play out and we will try to estimate the likelihood of each scenario. Based on our analysis‚ we will give a recommendation for HSC to

    Premium Coca-Cola Soft drink Pepsi

    • 1709 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Bitter Competition: The Holland Sweetner Company vs. NutraSweet (A) Jon Bain-Chekal Introduction: The worldwide aspartame market has enjoyed patent protected financial prosperity since the early 1980’s. In 1986 the world demand for aspartame was 5‚730 tons annually with future projected world demand reaching 10‚000 tons annually‚ a 75% increase over 1986 demand. The Monsanto Corporation‚ the current owner of the rights to manufacture aspartame‚ under the brand name NutraSweet (NS)‚ reported 1986 sales

    Premium Soft drink Marketing Supply and demand

    • 2563 Words
    • 11 Pages
    Good Essays
  • Satisfactory Essays

    27-Feb Bitter Competition: The Holland Sweetener Co. vs. NutraSweet (A) (HBS 9-794-079) 1. How should Vermijs expect NutraSweet to respond to the Holland Sweetener Company’s entry into the European and Canadian aspartame markets? Ans: 1. NutraSweet had a very high Cost of Goods Sold in producing the Aspartame. So it was not a wise move for NutraSweet goes for Price war with Holland Sweetener Company‚ which might possibly results in a negative gain on the product. 2. Even though price war is

    Premium Soft drink Sweeteners

    • 505 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Nutrasweet

    • 1941 Words
    • 8 Pages

    Fight By EBEN SHAPIRO Published: November 19‚ 1989 SIGN IN TO E-MAIL PRINT For a company with such a sweet product‚ the Nutrasweet Company plays a tough game of corporate hardball. Under the mantle of patent protection‚ the inventor of aspartame has made hundreds of millions of dollars selling the low-calorie sweetener. Now those patents are beginning to expire‚ opening the door to competitors. But the company has quickly established itself as a formidable defender of the $700 million-plus market

    Premium Monsanto

    • 1941 Words
    • 8 Pages
    Good Essays
  • Satisfactory Essays

    | |Date: |Jan 20‚ 2013 | Case Memo Bitter Competition: The Holland Sweetener Company versus NutraSweet - 1. How should Vermijs expect NutraSweet to respond to the Holland Sweetener Company’s entry into the European and Canadian aspartame markets? (1) Baseline: Product: aspartame was a strong substitute of saccharin with better flavor and low calories‚ especially

    Premium Competition Monopoly Economics

    • 727 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Nutrasweet in China

    • 1089 Words
    • 5 Pages

    Greater China Market or not we decided to approach the case with a SWOT analysis. Strengths NutraSweet is an artificial sweetener that is one of the most recognized brand names in the United States and in the world. NutraSweet’s earnings per share is $ 6.36 and with huge capitalization and investments in diverse products. Stacey has the approved budget of $ 500‚000 to market NutraSweet in China. NutraSweet has the flexibility on how to position their product in terms of functionality‚ or either as

    Premium China Marketing Hong Kong

    • 1089 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Sugar vs Sweetener

    • 789 Words
    • 4 Pages

    Sugar vs. Sweeteners- What is the difference? Introduction: Here on forth‚ most people have sweet tooth. Most people like to ‘sweeten up ’ their beverages‚ foods or even baked goods. Since the major companies knows that the human taste buds crave for sweetness‚ manufacturers then start to add sugar or artificial sweeteners in the foods that we eat today. That being said‚ there are many differences between sugars and artificial sweeteners: so‚ which is better for us? Some may say natural and

    Premium Sugar Cancer Sweeteners

    • 789 Words
    • 4 Pages
    Good Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50