Introduction The purpose of this paper is to evaluate the business strategy of JetBlue Airways. JetBlue was founded by David Neeleman in 2000 and quickly became one of the largest discount airlines in the United States. It was started in the east coast primarily and expanded throughout the country and entered the international market soon after that. JetBlue received the “#1 Airline Brand” rating10 even while keeping its advertising costs significantly lower than Southwest Airlines. Jet Blue’s
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CEO Compensation As Murphy (1998) rightly points out‚ CEO compensation has become one of the most debated issues in the recent past. A lot of research in this field has been conducted to determine the relationship between CEO pay levels with the corporate performance‚ firm size‚ board vigilance‚ CEO’s human capital‚ tenure & age. But the results of these researches are not very hopeful and have yielded conflicting results. This review aims at understanding these relationships and also tries
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MANAGEMENT AT JETBLUE 1 Human Resources Management Analysis JetBlue Airways Case Study: JetBlue Airways: Starting from Scratch (Gittell & O’Reilly‚ 2001) Running Head: HUMAN RESOURCES MANAGEMENT AT JETBLUE 2 Abstract This paper identifies the various impacts of Equal Employment Opportunity (EEO) laws on JetBlue Airways and
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| CEO Compensation | | Introduction Recently CEO compensation packages have high rocketed making many people question the validity of their compensation. Many questions have been risen to find out if CEO compensation if excessive. Through this paper we will discuss why we feel CEOs in America are grossly overpaid. We will start off by talking about the ethics on the matter and then the pay-performance connection within organizations. We will also touch on the real wages of employees and how
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In studying Jesus ’ leadership style there are three leadership strengths: the strength of action‚ self-mastery‚ and relationships. Jesus used servant leadership to influence his followers. In my paper I will review the Laurie Beth Jones book Jesus‚ CEO‚ which gives business advice based on the leadership techniques demonstrated by Jesus in the New Testament. If you have not been tested‚ you do not know who you are. If you do not know who you are‚ you cannot be a leader. A true leader
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CEO SUCCESSION: THE ULTIMATE MEASURE OF BOARD PERFORMANCE by Clarke Murphy‚ The Corporate Board - July/August 2010 Item number one on any description of corporate board duties is hiring and firing of a chief executive. However‚ success in CEO selection depends in large part on shaping a sound succession process from the board level. Shareholder advocates now see good CEO succession planning as a reflection of the quality of the board itself. Public debate regarding corporate governance issues
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JetBlue was established with a goal to make itself a leading low-fare‚ low-cost passenger airline by offering customers high-quality customer service and a differentiated products. During a period when all major airlines were posting losses and going out of business‚ JetBlue emerged successful and posted profits in its first year of operation in 2000. In this case we will analyze the competitive strengths of JetBlue that helped it achieve its goals‚ and the possible internal and external
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February 20‚ 2013 JetBlue Airways Corporation Case Study Report Situation Analysis History JetBlue Airways Corporation was created my David Neeleman. His vision was to create an inexpensive‚ easy way to travel by airplane. He was quoted saying he wants to “bring humanity back to air travel.” David Neeleman was already a seasoned entrepreneur. Two years after dropping out of the University of Utah he established his own business by renting out condominiums in Hawaii. Soon after he established
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THE EFFECT OF CEOS ON FIRM PERFORMANCE ALISON MACKEY Assistant Professor of Management Orfalea College of Business California Polytechnic State University San Luis Obispo‚ CA 93407 Tel: (805) 756-1232 Fax: (805) 756-1473 mackey@calpoly.edu Keywords: Executive Leadership‚ CEOs‚ Firm Performance‚ Leadership‚ Variance Decomposition‚ Managers Forthcoming in Strategic Management Journal THE EFFECT OF CEOS ON FIRM PERFORMANCE ABSTRACT The extent to which CEOs influence firm performance is
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currently only 4% of commercial pilots are women? So when I was told of two women who not only are airline pilots‚ but sisters who both work for JetBlue and had a dream come true recently‚ I wanted to know more. The women recently operated JetBlue flight 1480 from Ft. Lauderdale to Washington‚ DC making them the first ever sister-sister flight crew at JetBlue! Pia and Anna-Maria Kymalainen grew up in an aviation family in Finland. With their father in aeronautical engineering and an older brother following
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