JETBLUE AIRLINES OCTOBER 2006 JetBlue started their business in a positive approach‚ by ensuring the main elements were in place prior to starting operations. Compared to JetBlue ’s counterparts that started up their airlines in the 1980 ’s and 1990 ’s‚ JetBlue began with a highly experienced senior management team‚ dedicated core values‚ and plenty of capital to ride out the low times. JetBlue ’s strengths and opportunities compared to the industry are: Strength & Opportunities:
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SYNOPSIS This case illustrates the success that JetBlue Airline has achieved since founded in 1999‚ though it had trouble in 2007 during Valentine´s day and a few more‚ it managed to overcome the issue and become one of the most known companies for excellent customer service. The author mentions that JetBlue truly cares about the customer because JetBlue doesn´t sell just airplane tickets and its customers neither seek for airplanes tickets when buying at JetBlue. They buy the whole experience in which each
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JetBlue and WestJet: A Tale of Two IS Projects How important is the reservation system at airlines such as West Jet and JetBlue. How does it impact operational activities and decision making? Over the past years‚ it seems customers have heavily relied on airline reservation systems to book their tickets‚ reserve seats‚ pay for the tickets‚ and check-in-online. This has been very convenient for customers to plan their trips. These systems have also allowed the airlines to manage their whole flight
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com/blogs/frequentlyflying/tag/jetblue-2/ http://boardingarea.com/blogs/frequentlyflying/tag/jetblue-2/ JetBlue Airways is a low-cost airline‚ which is based out of John F Kennedy International Airport. Most flights fly out of some of the larger airports like Boston‚ Los Angeles‚ New York‚ Orlando and Fort Lauderdale‚ Florida‚ and San Juan‚ Puerto Rico. They are known for their outstanding services offered while flying‚ leather seats‚ satellite TV from DIRECTV and satellite radio from XM‚ and movies. JetBlue services
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blue 1-Give examples of needs‚ wants‚ and demands JetBlue customers demonstrate‚ differentiating these three concepts. What are the implications of each for JetBlue’s practices? Needs‚ wants and demands are three basic things that each company must have in mind in order to produce a valuable “market offering” that will bring the so called “long-lasting and valued relationships” to their table‚ and JetBlue is not the exception. JetBlue like any other business is competing at the market by offering
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On Valentine’s Day 2007‚ JetBlue decided to follow its airline policy to ensure most flights are completed and opted out to canceling flights in hopes the weather would past fast. Instead‚ the weather got worse‚ while many were stranded on flights for hours. JetBlue should have just done a massive cancelation of flights for the day rather than a case by case basis when it was too late. To determine the causes of the failure of JetBlue’s CRM system during the crisis on Valentine’s Day 2007‚ we first
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Problems at JetBlue On Valentine’s Day 2007‚ a severe winter storm hit the northeastern portion of the United States causing many airlines to cancel many flights that resulted in other airlines to divert other flights to the John F. Kennedy airport in New York. JetBlue Airways decided to wait out the storm and found it impossible and unable to continue flights. JetBlue Airways began receiving irate passengers due to being bumped or routed to New York. As problems progressed‚ passengers found
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SUBJECT: JetBlue Airways Key strategic issues faced by JetBlue Airways JetBlue Airways was established in USA as a low-cost domestic airline carrier. The company started operating as a point-to-point carrier‚ providing quality customer service at competitive prices. Basically‚ the main strategy of JetBlue is to offer its clients a combination of low fares and product differentiation. In terms of strengthening its market positions‚ the following key strategic issues
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Executive Summary JetBlue was started in 1999 by David Neeleman‚ whose vision is to give high-quality and reliable flying experience in a budget airline. Through sophisticated technology‚ brand new aircrafts‚ impeccable customer service and low fares‚ JetBlue was on its way to achieve this vision. Although the low-fare travel industry was gaining momentum‚ the September 11 attack brought a massive downturn to the already-risky airline industry. However‚ JetBlue was still able to deliver good performance
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JetBlue IPO WACC The estimation of cost of capital for JetBlue proved to be a difficult process. Considering the company has an unfavorable capital structure‚ due to the fact that they are acquiring a large number of aircrafts‚ simply taking the weights of debt and equity are not acceptable. In order to accurately judge the discount rate the multiples method is necessary. The comparison was to a leading low-fare airline company‚ Southwest. Another critical point is that taking the book
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