Cemex Key points summary | |Cemex was originally founded in 1906 as Cementos Hidalgo and became Cemex (Cementos Mexicanos) after a merger | |Case Summary |with Cementos Portland Monterrey in 1931. Throughout the 1960’s‚ 70’s‚ and 80’s‚ Cemex expanded throughout | | |Mexico to gain a 65% share of the domestic market by the end of the 1980’s. Under the leadership of CEO Lorenzo | |
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recommendations would you make to CEMEX regarding its globalization strategy going forward? In particular‚ on what kind of countries should it focus its future expansion? CEMEX expansion is a process where the company performs its due diligence and the aim of expanding into a country with a large population and high population growth. As the text stated CEMEX should continue to focus on developing Asian economies‚ Central America‚ the Caribbean and Sub-Saharan Africa. CEMEX should keep its eye on China
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Please read the ‘Critical Thinking and Discussion Questions’ on page 269 and answer the questions No.2 and 3. No2. Compare and contrast these explanations of FDI: internalization theory‚ Vernon’s product life-cycle theory‚ and Knickerbocker’s theory of FDI. Which theory do you think offers the best explanations of the historical pattern of FDI? Why? Although Knickerbocker’s theory and its extensions can help to explain imitative FDI behavior by firms in oligopolistic industries‚ it does not
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“Cemex: Global Growth Through Superior Information Capabilities” 1. In an article on competitive advantage through better use of information‚ strategy guru Michael Porter and his co-author Victor Miller presented the following 2x2 matrix. The implication of the matrix is that you can improve your performance by increasing the intensity of information in your value chain (i.e.‚ business processes) and products/services. In which quadrant would you place Cemex? Why? 2. How has Cemex
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What benefits have CEMEX and the other global competitors in cement derived from globalization? More broadly‚ how can cross-border activities add value in an industry as apparently localized as cement? - Reduction of tariffs associated with exporting - Due to internationalization these companies have been able to spread their risk. Therefore‚ if one market is not performing they can rely on the other (diversification) - Talent across markets - Ability to identify new emerging markets and having
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Running head: Cemex’s Foreign Direct Investment Cemex Foreign Direct Investment Jeff Panian Davenport University Abstract Cemex is one of the fastest growing cement manufacturers in the world. Starting out more than a decade ago Cemex‚ “has transformed itself from a primarily Mexican operation into the third-largest cement company in the world” (Hill‚ 2008). The success of Cemex has been attributed to its skills in customer service‚ marketing‚ information technology
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Corporate Social Responsibility: A closer look at the social performance of CEMEX The relationship between natural environment and industries has often been named ‘dysfunctional’. An increase in the levels of awareness of the society towards activities of companies‚ both positive and negative‚ has pushed corporations to address to their corporate social responsibilities. Industrial Pollution has been a concern for the society. The effects of companies’ actions on the environment are constantly
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Questions 1. What benefits have CEMEX and the other global competitors in cement derived from globalization? More broadly‚ how can cross-border activities add value in an industry as apparently localized as cement? CEMEX and their competitors have realized many benefits from globalization. The first of these was a reduction on tariffs associated with exporting their product. If the manufacturer has a localized facility‚ they do not have to pay export tariffs on the delivery of cement. Next
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Carol Dixon International Marketing Management – BK535-BK50HY Prof/Dr. Min H. Lu June 1‚ 2014 CEMEX - SWOT Analysis Global integration for the cement industry only began in the 1970’s‚ although the industry scores high on most of the factors that should have pushed it to globalization much earlier. These factors include large investment intensity‚ technology intensity in production‚ pressures for cost reduction‚ universal needs‚ presence of multinational competitors‚ and access to localized
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INTRODUCTION Cemex‚ the Mexico’s global giant‚ has been famous worldwide for its high quality products and reliable services in cement industry. It is the third biggest company that operates in US‚ Europe‚ Africa‚ the Middle East and Asia. The company produces and distributes cement‚ ready-mix concrete‚ aggregates and related building materials in more than 50 countries and maintains trade relationships with more than 100 nations. Cemex was founded in Mexico in 1906 but its worldwide presence
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