Case Study 1 Cemex: A DIGITAL FIRM IN THE MAKING 1. How did digital technology transform the way Cemex ran its business? In previous years when Cemex began‚ the business’ operations ran without the use of digital technology‚ they used telephones as a communication medium between customers and employees. However‚ this proved to be futile because it was very time consuming and costly to Cemex. Phone lines were jammed as customers‚ truckers and dispatchers tried to get orders
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06 Internal Analysis In this part‚ the report will briefly illustrate the result from analysing the internal environment of CEMEX by supply chain analysis and resources and competences framework and VRIO model. 6.1 Value Chain Analysis Activities | Resources | Competencies | PrimaryActivities | Supply chain management | | * Good relationships with products suppliers and transportation companies | | Operations | - Internal design | - Import products from Vietnam | | Distribution
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Miguel Athayde Marques‚ Ph.D. MANAGING IN A GLOBAL CONTEXT Academic Year 2014-2015 1st. Trimester Class number one September 4‚ 2014 WELCOME Introduction - Welcome Let’s get to know each other Please introduce yourself by stating: § your name‚ § the School where you come from‚ § if you have had any course in International Business before. Miguel Athayde Marques‚ Ph.D Managing in a Global Context Introduction - Welcome Miguel Athayde Marques athayde.marques@ucp
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In September 2004‚ Lorenzo Zambrano‚ the chairman and CEO of Mexican cement maker CEMEX‚ sat in his gleaming modern office in the IBM Tower in New York City‚ an office suite similar in look and feel to CEMEX’s international headquarters in Monterrey‚ Mexico. He was feeling both exhilarated and nervous. His successful company‚ widely admired in its region and a recipient of major international awards for sustainable development‚ had just offered $5.8 billion to acquire the largest producer of
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(www.interscience.wiley.com). DOI: 10.1002/jid.1059 GLOBALIZATION‚ PRODUCTION‚ EMPLOYMENT AND POVERTY: DEBATES AND EVIDENCE1 RHYS JENKINS* School of Development Studies‚ University of East Anglia‚ Norwich‚ UK 1 THE DEBATE ON GLOBALIZATION AND POVERTY The impact of globalization is one of the most controversial development issues of the day. Globaphobes attribute most of the ills of the world to globalization. The anti-globalization movement has focused attention on the extent to which
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Cemex Case Write-up Cemex and the Low Income Construction Market * Cemex’s target market in Mexico does not realize their dream home‚ while they can afford it. * Cemex’s revenue comes from big-ticket/large scale customers‚ middle- and upper-income individuals‚ and low income/do-it-yourself homebuilder customers. The sales for low-income customers only drop 10-20% during 1994 Mexico crisis. And Cemex see large market potential in low-income customers market. Thus‚ Cemex’s target market
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Globalization‚ the Problem of War‚ and Normative Issues 游安娜 499570458 企管三 Defining Globalization and the Importance of Global Studies In this essay I wish to address the connection of globalization to normative issues. Before doing so‚ I need to review the issue of defining globalization and to indicate the emergence of Global Studies
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How did CEMEX elect to compete in a Blue Ocean? How might the changes that they undertook be viewed from the perspective of core competencies? CEO Zambrano realized that due to the consolidation and commoditization of the construction products industry‚ traditional concrete manufacturers would struggle to survive if they did not expand into uncharted markets. Until the late 1990s‚ CEMEX had focused almost exclusively on cement. However‚ customers found little use for cement unless paired
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HOMEWORK ACTIVITY on ’’Globalization’’ Deadline: Tuesday 24th September‚ 2013 Presented to Mrs. Sophia Miah by Laeticia Poiré-Hill In my own words‚ globalization can be seen as an ongoing process of integrating technology‚ economy‚ politics‚ communication and various cultural exchanges of the world without hindrance or any barrier whatsoever‚ it is an elimination of barriers to trade‚ communication‚ economic‚ political‚ and cultural exchange. The theory behind globalization is that worldwide openness
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Globalisation has had a positive impact on the environment to some extent but there are still some crucial negative impacts of globalization in play. The negative impacts are mainly export-orientated destruction on the environment whilst the positive impacts are increase awareness and multinational corporations’ research into eco-friendly technology. The main positive impact that globalisation has on the environment are that there is improvements in the use of resources and awareness and
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