| GLOBAL MARKETING-2 | | | PILLSBURY COOKIE CHALLENGE | | GROUP-12‚ Roll No-2210‚2240‚2249 | 10/20/2011 | | What consumers should the team target? Pillsbury should target Scratch Users segment which is 61% as compared to 49% in US. They have almost 24% as refrigerated users‚ when we go through the qualitative research which suggests the following: * Product should be easy‚ quick‚ practical‚ affordable and pleasing to children. * The Baking experience was important
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Mia Hughes Kristen’s Cookie Company – INDIVIDUAL WORK 2/8/12 MGT 6400 – Management of Business Processes and Operations Dr. Grady S. York 1.Assuming you have only one order‚ how long will it take you to fill the order? Based on the flowchart from the group analysis‚ it will take 26 minutes to fill one order. I came to this conclusion based on the number of minutes it takes to clean equipment and mix the dough (6)‚ scoop dough into tray (2)‚ pre-heat oven and set timer (1)‚ baking time
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time by utilizing resources to its best.(for eg: Using electric mixer to its maximum limit‚i.e once to make a dough for 3 dozen cookies instead of using three times).Also process can be twisted according to convenience. As a result Cost-of-time per cookie will decrease. • Higher productive than previous system. Disadvantage: • Capital Investment: High capital investment to buy ingredients for both “pre-stock” and “fresh cookies”. • Risk & wastage: Higher financial & ‘time’ risk than conventional
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Labor per Order Labor per Dozen* $10/hr (flexible) $8/hr (inflexible) 1 Doz 12 min 12 min $2.00 $2.66 2 Doz 17 min 8.5 min $1.42 $2.66 3 Doz 22 min 7.3 min $1.22 $2.66 Flexible labor can be reallocated to other work when not needed for cookie baking. Therefore‚ we only incur an opportunity cost for the time that flexible labor is activated for cookies. Inflexible labor cannot be re-allocated. Thus‚ we must pay workers their hourly wage whether they are activated or not. If our unit
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How to Motivate Fred Maiorino Fred Maiorino was employed by Schering-Plough for 35 years and on July 19‚ 1991 he was terminated. Fred was terminated because the lack of motivation he has once Jim Reed was hired. The factors that inhibit Jim Reed from motivated Fred Maiorino are lack of leadership‚ lack of goals‚ and lack of an effective employee performance review. Leadership Jim Reed fails to motivate Fred because of the unsuccessful role as leader. A successful leader has the ability to manage
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Solution to Kristen’s Cookie Company (A) Before answering specific questions‚ it is useful to make a diagram of the overall process: Note that in this diagram‚ activities are arranged in columns to indicate which resources are being used. Inside each activity symbol are written the capacity (in dozens of cookies) and the cycle time (in minutes). 1. How long will it take for you to fill a rush order? Assuming this order is for one dozen cookies‚ we will need to do the following: Activity
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discovered murders are sure to send a chill up your spine. Fred West was born September 29‚ 1941.He was the second of six children to be born into a family of poor farmers. West claimed that his father had incestuous relationships with his daughters‚ one of the many peculiar norms in this household along with bestiality. West’s mother‚ Daisy‚ also sexually abused him at the young age of twelve. Taking into consideration the start and upbringing of Fred West‚ you can take an understanding to why he met the
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One of the principal thesis that the author‚ Fred Dretske‚ wants to represent in his work is “to think of knowledge as an evidential state in which all relevant alternatives (to what is known) are eliminated”. Dretske in his work has developed an analysis of knowledge critiquing Unger’s argument about “skepticism”‚ which is a trend and philosophical doctrine that believes that truth does not exist or that the human being is unable to know if it exists. For that‚ he tries to understand and explain
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How Do You Make the Best Cookie? Who doesn’t love a good cookie? The quest for that melt-in-your-mouth‚ gooey‚ and blissful tasting cookie is a never-ending battle. My science experiment will answer the age-old question: Is it possible to make the perfect cookie? My science experiment is identifying the best method for making the most delicious cookie. If I vary the amount of time I refrigerate the cookie dough‚ then the batch that was freshly baked will be moister and ultimately
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&& PURPOSE Have you ever bitten in to a cookie and thought‚ "this is the best cookie in the whole wide world!"? Was it homemade? Store bought? Everyone has a favorite cookie. Some prefer chocolate-chip‚ peanut butter‚ others prefer oatmeal raisin. Whatever your favorite type of cookie is‚ you’re probably always wanting batch after batch. In this science fair project‚ you can continue your quest for the "best" cookie by seeing if a small change in your cookie recipe changes the flavor. -HYPOTHESIS
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