HANOI UNIVERSITYFACULTY OF MANAGEMENT AND TOURISMPRINCIPLE OF MARKETING REPORTOMO – UNILEVER VIETNAM Tutor: Phạm Thị Phượng Students: Khương Dư Kim Trần Thị Hồng Nga Đỗ Quỳnh Trang Hoàng Thanh Loan Tutorial: Tut 5 – Second Major Hanoi‚ May 2012 | PRINCIPLE OF MARKETING REPORT Subject: Principles of Marketing Tutorial: 5 – Second Major Tutor: Phạm Thị Phượng Group members: 1. Khương Dư Kim - ID 0907010110 2. Trần
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The Association of Business Executives International Business Case Study Unilever Afternoon‚ 4 December 2012 This is an open-book examination and you may consult any previously prepared written material or texts during the examination. Only answers that are written during the examination in the answer book supplied by the examination centre will be marked. 6IBCS1212 © ABE 2012 Notes l As in real life‚ anomalies may be found in this Case Study. Please simply state your assumptions
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to be made. This is also true for mergers and acquisitions. When two companies come together both of them have their individual work cultures and identities but in order to work together successfully they have to make some changes. Only then can a merger or an acquisition be successful. This is very simply put. However it is not so simple‚ nor is it just a matter of making changes. In fact there are a lot of things that go into making a merger successful. These are the issues that one
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What is Merger and Acquisition (M&A)? Acquisitions and mergers mostly happen when a company wants to expand in a new territory‚ but does not have enough expertise to do business over there‚ or when a company wants to expand into a new business and does not have technologies to produce that new kind of product or service. Merger and acquisition doesn’t require any sort of subsidiary or joint venture. It is a decision taken by the top management of the company meaning it is a corporate level strategy
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MERGER OR ACQUISITION There are several critical success factors in a solid transition and integration plan. Utilizing the elements of a recent client success as a blueprint for developing a solid integration plan‚ the following key points achieved the intended results: 1. Clarify the business model - surprisingly‚ many of the 80% of mergers and acquisitions that fail to achieve the intended results do not clarify their business model upfront and stick to it. This is a critical success factor
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Mergers & Acquisitions + = Branding as an engine for mergers and acquisitions MetaDesign Unit 2601‚ Zhongyu Plaza A6 Gongti North Road 100027 Beijing +86·10·85 23 57 88 www.metadesign.cn Leibnizstraße 65 10629 Berlin +49·30·59 00 54·0 www.metadesign.de Grafenberger Allee 100 40237 Düsseldorf +49·211·69 07 87·0 www.metadesign.de 615 Battery Street San Francisco‚ CA 94111 +1·415·627 07 90 www.metadesign.com Klausstrasse 26 8008 Zürich +41·44·560 34·00 www.metadesign.ch Mergers and acquisitions
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References: * http://www.squaretoiletries.com/manufacturing_unit.php * http://www.scribd.com/doc/33888729/Strategic-analysis-of-UNILEVER-BD-Ltd * www.wikipedia.org/wiki/unilever * www.unilever.com.bd * www.squaregroup.com.bd * Marketing report of Unilever Bangladesh Ltd.
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Unilever is a company that operates all over the world. They produce a wide range of products‚ concerning all sorts of food‚ detergents and etc. For a large company like Unilever to be successful‚ they have to implement a certain strategy and to have vision and mission. For this assignment we are focusing on the UK market. The brand we chose is Carte D’or. To start with the overall vision of Unilever. They are looking at developing new ways of doing business for the future‚ to increase the benefits
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INTERNSHIP REPORT ON Hair Care Survey on Parlors & Salons in Dhaka Guided by Ms. Farhana Nur Malik Lecturer BRAC Business School Ms. Ankan Siddiquee Brand Activation Manager Unilever Bangladesh By Kamrun Nahar ID-08104011 BRAC Business School Brac University Date of Submission: 19 December 2011 LETTER OF TRANSMITTAL 19 December‚ 2011 Ms. Farhana Nur Malik Lecturer BRAC Business School BRAC University Subject: Submission of internship report Dear Madam‚ I would like to take this opportunity
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Merger Fundamentals Firms sometimes use mergers to expand externally by acquiring control of another firm. The objective for a merger should be to improve the firm’s share value‚ a number of more immediate motivations such as diversification‚ tax considerations‚ and increasing owner liquidity frequently exist. Sometimes mergers are pursued to acquire specific assets owned by the target rather than by a desire to run the target as a going concern. Mergers‚ Consolidations‚ and Holding Companies
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