CASE STUDY MASSENGILL’S DEPARTMENT STORE 1. The utilitarian approach seems to best describe Marv Heimlers turnaround strategy at Massengills. I think so because his decisions would result in the majority of employees keeping their jobs although a smaller amount would be laid off. This shows he is doing what’s best for the company and still seeks the interest of the greater number of people. To him‚ if he had not made the decisions he made‚ everyone would be out of a job. a) Individual
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Department Stores: Big Lots and The Retail Industry Michael Martinez Business Department Stores: Big Lots and The Retail Industry I. Problem Identification This paper seeks some of the major developments in the strategies of Big Lots Inc. in order to improve their market share. The main problem that this paper would like to investigate is the kinds of marketing strategies that the company employs in order to achieve greater market share. This paper would also assess the kind of competition
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SPPRIMAN Kimbel’s Department Store Problem Statement Frances Patterson‚ Kimbel’s CEO a regional chain of upscale department stores based in St. Louis. Kimbel faces the same challenges faced by most deopartment stores these days‚ how to stop loosing share of overall retail sales from competing discount stores. Frances was dismayed that it is rare to find a salesperson actively enganged with a customer and even rarer to find them engaged when the customer is willing to buy. Frances
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in which a new department store has been added. As I approached the department store‚ I noted that it was rather warm outside; I had arrived about 4:20 p.m. and this weather was normal for the time of day. I inferred that it there would be a sale; it was the Wednesday after Labor Day and most stores had sales during the holiday. However‚ there was no indication on the windows or within the store about any sales. There seemed to be a lot of cars outside‚ but as I entered the store‚ there were very
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HARRODS Harrods is the biggest department stores in London which attracts people not only from London but also people from all over the world. The store occupies a five acre site and has over a million square feet of selling space in over 330 departments. The history of this luxurious department store started when Charles Henry Harrod (b1799) opened a whole sale grocery and tea seller shop in Cable Street‚ Stephaney‚ East London in 1834. This essay tells us about the development of Harrods over
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On the cusp of the 1990’s‚ Randall’s Department stores encountered a quandary surrounding their pricing strategies: Should they continue to pursue Every Day Low Pricing strategies coupled with frequent promotions or determine a narrow focus on one or the other? If this is preferable‚ then which one will reap the biggest benefits for the department store? Competitors were aggressively promoted their established brand promotions with more fervor than ever‚ and Randall’s was slipping in market dominance
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Yedo Department Stores Profitability report Executive summary Due to extended research we determined that Yedo strategy of selling luxury goods and focusing on richer part of society is main disadvantage‚ particularly in current economy. Expanding products offer and attracting younger clientele should show positive results in near future. Also we recommend launching an on-line store to fill the gap and reach new customers. Introduction This report will look at: Yedo’s competition Expanding
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Case 4: Massengill’s Department Store Massengill’s Department Store had been a fixture in small and mid-sized cities across the Southeast for 75 years. But for the past couple of decades‚ the Atlanta-based chain had been slowly going downhill. Once a cutting-edge retailer‚ Massengill’s had come to be known primarily for its dilapidated stores and dowdy-looking clothes. Everyone knew the chain was on the verge of bankruptcy. But that was before Marv Heimler. Heimler had been lured away from his job
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compensated for their level of effort‚ compared to other sales people and the compensation they receive for their level of work (Daft & Marcic‚ 2010). 2. What needs are met under the commission system? Are they the same needs in the shoes and handbag department as they are in lingerie? Explain. Solution: Higher level needs can be achieved through a commission payment system. Increased commissions and sales effort by the staff can lead to increased recognition of individuals and some will be able to
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same in both departments‚ a straight commission system in the lingerie department does not offer the same level of reward as it does in a shoes and handbags department. The per-item commission on lingerie is much lower than for shoes and handbags‚ resulting in reduced motivation because the lingerie salespeople must sell more products to make the same commission. 3. I think that Patterson should continue on the straight commission plan but alter it slightly. I think that in departments such as the
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