Important tools for segmentation They include: Demographics‚ psychographics and personality Consumer Motivation (Chapter 8) Consumer Knowledge (Chapter 9) Consumer Beliefs‚ Feelings‚ Attitudes and Intentions (Chapter 10) Analyzing and Predicting Consumer Behavior Demographics is the size‚ structure‚ and distribution of a population Marketers use demographic analysis as market segment descriptors and in trend analysis I- Demographics A- Structure of Markets B- Geographic Factors
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PSYCHOGRAPHIC PROFILE OF ATLANTA GEORGIA Atlanta‚ Georgia the South’s capital. Atlanta is the way of the south and many people feel like many things are started here too. It is the seventh largest populated city in the country and his home of many true individual consumers. One though may ask what does make up this consumer here in this city of Atlanta and many possible answers may follow. One certain thing is how they perceive life. Atlanta is rush‚ fast ‚ paced society in the eyes of today’s world
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April Harris BA223 – CRN 31138 Marketing Plan Assignment Two (MP2) – Customer Profile Consumer Businesses B2C I have a day spa called Bella Santé‚ which means “beautiful health.” We cater to busy women who have demanding jobs and/or family life and need a place where they can go to completely relax and will walk away knowing that we went above and beyond to ensure their experience was exceptional. We offer a variety of services using special products and provide childcare for mothers who
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Market segmentation: We divided the market segmentation criteria into 3 main groups: Segmentation criteria profile psychographic bahavioural Socio-economic: -disponible Income: -more than average disponible income -less than average disponible income lifestyle: -luxury orientated -value orientated benefits soughts: - price conscious - quality conscious - image conscious - ethical conscious geographic: -location: -urban area -non urban area Buyer habits: -Super/Hypermarkets
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Demographics Profile: (Brief Description) Haiti has a population of nearly 9‚801‚664‚ while the total median age is at 21.6 years old. After the 2010 earthquake the preliminary 2011 numbers differ significantly from those of 2010 due to the demographic effect. Birth rate is 23.87 births/1‚000 populations which is fairly low due to the lower life expectancy‚ higher infant mortality‚ higher death rates‚ and changes in the distribution of population by age and sex. The death rate is 8.1/1‚000 population
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Survey Questionnaire Part I. Demographic Profile of the Respondents Direction: Kindly provide the information being asked and put a check on the option that best reveals your current status based on the given information. Name (optional): 1. Age 21 - 25 31 - 35 26 - 30 36 - 40 years and above 2. Gender Male Female 3. Civil Status Single Widow/ Widower Married Separated 4. Length of Service as Manager 1 - 2 years 5 - 6 years
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• The Islamic Republic of Pakistan covers an area in South Asia of 310‚000 square miles‚ about twice the size of California. The country borders India in the east‚ China in the north‚ Afghanistan in the north-west‚ Iran in the west and the Arabian Sea in the south. It has four major provinces (Punjab‚ Sindh‚ North-West Frontier Province and Balochistan) and two territories (Federally Administered Tribal Areas and Islamabad Capital Territory). The most populous province‚ Punjab‚ has only 26 percent
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Meticulous Martin This is an example of a customer profile‚ it is useful when identifying targeted markets‚ and it gives a better understanding of what the consumer enjoys doing and what they are like as individuals which is important when creating communications. All communications should be targeted to their personality. Martin is a 46 year old manager of an organisation that specialises in financial services based in London. The business currently has 30 employees and has clients list totalling
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Psychographic Segmentation -Income and occupation We have set target for customer that from their income and work as employees in the Kuching. Most of people that live in Kuching city having the high- income because work in big city and also the employees sometimes running out time to go work just buying the fast food. Hashi burger is currently new sale for Malaysian‚ people may be want to try the product to know how the taste of the burger. The camel milk also be targeted because
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Who is the target customer? What are the demographic characteristics? o TWC Customers are generally middle to upper class o Average household income is $53‚546 / year o Racial makeup: 41% white‚ 28% Hispanic‚ 16% Asian‚ and 5% African American o English is the primary language 59% of the time with 20% Spanish‚ 11% Asian‚ and 7% Indo-European What are their
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