www.ccsenet.org/ibr International Business Research Vol. 5‚ No. 1; January 2012 Defining the Concepts of Technology and Technology Transfer: A Literature Analysis Sazali Abdul Wahab National Defence University of Malaysia‚ Kuala Lumpur 57000‚ Malaysia Tel: 60-39-051-3060 E-mail: saw@upnm.edu.my Raduan Che Rose National Defence University of Malaysia‚ Kuala Lumpur 57000‚ Malaysia E-mail: raduan@upnm.edu.my Suzana Idayu Wati Osman Felda Global Ventures Holdings Received: July 12‚ 2011 doi:10.5539/ibr
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that writing is a process. Learning how to plan your research and writing assignments reduces a lot of the pressure that can foster plagiarism. Why Students Plagiarize There are many reasons students
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Issue 1 Subway has not only developed as a brand in Australia but also in its marketing strategy due to the early integration of a digital strategy. This has allowed the Subway brand to further own the ‘Healthy Alternative’ position in the fast food industry as is evident in the recent market research reults (Sprout Research‚ 2013). Subway is a worldwide franchising company and is entirely franchise owned. Subway provides a healthy alternative to fast food by allowing customers to build their own
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THE MULPLIER CONCEPT Multiplier shows how an initial change in consumption‚ investment and government expenditure brings a multiple change in income. Multiplier is the ratio of change in the National Income to a change autonomous expenditure. An initial change in income will lead to greater increase in the final level of equilibrium National Income. SIZE OF THE MULTIPLIER The size of the multiplier depends on how much of an increase in income is spent in an economy. The multiplier is the direct
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MARKETING AND SOCIETY: A SOCIAL RESPONSIBILITY OVERVIEW ============================================= What is MARKETING? -We define marketing as the process of creating consumer value in the form of goods‚ services or ideas that can improve the consumer’s life. What is SOCIETY? -We define society as the community of people living in a particular region and having shared customs‚ laws and organization. What is SOCIAL RESPONSIBILITY? -Social responsibility talks about the obligation of
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1DESTINATION................................................................................................................ 6 1.2 DESTINATION MARKETING 6 1.3 NANDPUR AS A DESTINATION 7 CHAPTER 2 LITERATURE REVIEW 9 2.1 LOCATION OF THE HOTEL 9 2.2 CONCEPT OF THE HOTEL- APPLE RESORT 10 2.3 RATES AND PACKAGES 12 CHAPTER 3-MARKETING STRATEGY 13 3.1 MARKETING MIX 14 3.2 SEGMENTATION‚ TARGETING & POGITIONING (STP) 18 3.4 SWOT OF THE RESORT 18 CHAPTER 4-CRITIQUE 21 CHAPTER 5- CONCLUSION
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related and reflect some of the distinct things that people want from their work as opposed to Maslow’s Hierarchy of Needs which reflect all the needs in a person’s life. Building on this model‚ Herzberg coined the term job enrichment to describe the process of redesigning work in order to build in Motivators. McGregor’s Management Styles – Theory X and Theory Y Douglas McGregor (1906-1964) developed a philosophical view of humankind with his Theory X and Theory Y. These are two opposing perceptions
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[pic] MARKETING ASSIGNMENT 1 Group name: Felipe Ovalhe Bueno- Student ID: 2013204 Paula Andia- Student ID:2013211 Priscila Miyamoto-Student ID: Talumba Rashid-Student ID:2013328 Table of Report: Introduction
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0 INTRODUCTION I as a Marketing Executive from 7 Eleven Company had given a task to conduct a marketing audit. I prepared a discussion paper which covers the topics such as appraising the processes and techniques used for auditing the marketing environments and applying organizational and environmental auditing techniques in a given situation. “The marketing audit is a basic part of the marketing planning process. It is conducted not only at the beginning of the process‚ but also at a series of
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The Memory Process Paper The Memory Process Paper Can you imagine what it would be like to have no memories? Memories play an important role in our self-identity and without them we would being living in world that is completely unfamiliar to us. There are two main components to memory and those are short-term memory which has a limited and brief capability to hold and or store information whereas long term memory is virtually limitless in capacity and is more durable. When studying memory
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