"The Challenges Of Marketing Banking Services In Nigeria" Essays and Research Papers

The Challenges Of Marketing Banking Services In Nigeria

CHALLENGES OF MICROFINANCE BANKING IN NIGERIA-1 Nigerians, like many other Africans are generally known as their brother’s keepers in view of the extended family system. But when truly analyzed, there is a possibility that this may not be so? Perhaps a hypothetical deep may reveal that not up to 10% of Nigerians would invest in ventures or people that would yield them nothing in return and here I mean, “Returns in the short run or in the immediate”. The returns may be financial, emotional, spiritual...

Bangladesh, Bank, Grameen Bank 1597  Words | 5  Pages

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Marketing Of Banking Services

MARKETING OF BANKING SERVICES. 1. Introduction.  Bank Marketing.  Why Bank Marketing.  Features of Bank Marketing.  Services.  Characteristics of Services.  Difference between Product and Services. 2. Marketing.  Features.  Marketing of Tools and Techniques.  Marketing Mix in Banking.  Growth of Service Market.  Marketing Approach in Banks. 3. Justification for Marketing the Banking Services.  Satisfaction of Customer Needs.  Bank Marketing in the Indian Perspective. 4. Articles...

Bank, Banking, Finance 2078  Words | 7  Pages

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Challenges in Service Marketing

CHALLENGES IN SERVICE MARKETING Managing, growing, and profiting with both product and service businesses are challenging tasks. But the challenges are different from one to the other. Listed below are some of the most common and difficult challenges of growing and managing consulting, professional, or technology service businesses that don't necessary apply to product businesses. • Marketing Intangibles This makes services difficult to conceptualize and evaluate from the client perspective...

Bank, Consultative selling, Customer 1175  Words | 4  Pages

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Banking Service Marketing Mix

BANKING SERVICE MARKETING MIX SERVICE MARKETING MIX ELEMENT The service marketing mix comprises off the 7p’s. These include: * Product * Price * Place * Promotion * People * Process * Physical evidence. PRODUCT: 1. BANK PRODUCTS (A)DEPOSITS: savings, current, fixed etc. (B)ADVANCES: (1) FUND ORIENTED: a. Term loan, b. Clean loan, c. Bill discounting, d. Advances, e. Pre-shipment finance, f. Post-shipment finance, g. Secured and unsecured...

Bank, Cheque, Credit union 1607  Words | 6  Pages

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Challenges for Mobile Banking Services

Challenges for Mobile banking services Mobile banking is also popularly known as SMS banking or M-banking. It is the latest development in the banking sector that enables us to conduct banking transactions by using the mobile phone. Mobile phones are no longer a communication device, but can be used for several other purposes including executing business operations. After internet banking, it has added another dimension to banking by enabling any kind of banking transactions like payments, balance...

Bank, Banking, Electronic commerce 2028  Words | 7  Pages

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Marketing of Banking Services

Marketing of Banking Services Marketing scope in banking sector should be considered under the service marketing framework. Performed marketing strategy is the case which is determination of the place of financial institutions on customers’ mind. Bank marketing does not only include service selling of the bank but also is the function which gets personality and image for bank on its customers’ mind. On the other hand, financial marketing is the function which relates uncongenitalies, differences...

Advertising, Bank, Consultative selling 1433  Words | 6  Pages

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Challenges in Services Marketing

MARKETING CHALLENGES IN SERVICE MARKETING Managing, growing, and profiting with both product and service businesses are challenging tasks. But the challenges are different from one to the other. Listed below are some of the most common and difficult challenges of growing and managing consulting, professional, or technology service businesses that don't necessary apply to product businesses. 1. Clients can't see or touch services before they purchase them Clients can't see or touch services...

Business, Management, Marketing 569  Words | 3  Pages

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Interest-Free Banking and Islamic Banking in Nigeria: Banking Reform

Interest-free Banking and Islamic Banking in Nigeria By: Salim Salihu Muhammed Nigeria’s quest for a virile banking reform had led to the adoption of several policies and strategies that would truly give the nation’s economy an edge towards growth and sustainability. No doubt, the bail outs of “failed banks” and the acquisition of toxic assets from bad banks’ books did saved the economy and Nigerians to a large extent from such kind of economic blows suffered in the Scandinavian banking crises. Without...

1504  Words | 4  Pages

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Challenges of Foreign Banks in Nigeria

is, stable, thriving and can be a good investment opportunity. Government is too involved in the regulatory approvals .None is even left in the hands of the private sector through organised bodies as it is the case in the UK through the Financial Service Authority (FSA). The FSA regulates both prudential aspect and conducts of business. It is funded by industry levy and governs by a board of overseers. This board of overseers are mostly people in the financial sector not necessarily in government...

Bank, Economics, Economy 1696  Words | 6  Pages

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Electronic Banking in Nigeria: Problems and Prospectsks in Nigeria

Managing Challenges in Banking Industry By: Dr. Sudhindra Bhat MBA, MFM, ACS, M.Phil, PGDS&MM, PGDIR&PM, PhD** Management Faculty, Consultant and Corporate Trainer Acharya Institute of Management and Sciences 1st Cross, 1st stage, Peenya industrial Area, Bangalore-560 058 E-mail: bhatt1978@yahoo.com   Financial System is the most important institutional and functional vehicle for economic transformation of any country. Banking sector is reckoned as a hub and barometer of the financial...

Bank, Banking, Credit union 1339  Words | 4  Pages

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Marketing Mobile Money in Nigeria: the Critical Success Factors

No doubt, the cashless economy project of the Central Bank of Nigeria (CBN) is being pursued gradually but vigorously and the introduction of mobile money in Nigeria in recent times can be better appreciated when appraised within this greater scheme of things. In Nigeria, as it is in other developing nations where mobile money operations have successfully taken off, the use of mobile phones as payment platforms has been necessitated by the need to include a greater proportion of the unbanked and...

Bank, Marketing, Mobile banking 1206  Words | 4  Pages

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Marketing and Financial Services

1. Introduction - First of all, this report introduces selected financial services organization HSBC background briefly. And talk about element of marketing. After that, the main content of this report consists three parts: 1.marketing segmentation. It also introduces HSBC how to separate segment, basis of segmentation. 2. Market targeting. After segmentation analysis, we can find the target customer accuracy. 3. Market positioning. Following the selection of segment to target, financial institutions...

Bank, Financial services, Marketing 1665  Words | 7  Pages

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Financial Services Cluster in Nigeria

Assessment of the Business Environment in Nigeria THE NATIONAL DIAMOND Factor Conditions: Despite Nigeria’s substantial natural resources its infrastructure is inadequate, particularly its road and electricity networks, which are a significant obstacle to economic growth. Only 30% of the population7 has access to electricity and only 31% of the road network is paved. Shortcomings in operations and safety have given both the ports and air space a reputation as the most unsafe in the region...

Africa, Economic Community of West African States, Economics 1780  Words | 6  Pages

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Information and Communication Technology (Ict) and Banking Industry

Communication Technology (ICT) and Banking Industry Alawode, Ademola John+ Emmanuel Uche Kaka** * Department of Computer Science, Federal Polytechnic Ilaro, Ogun State, Nigeria ** First Bank Nigeria PLC, Ahoada Branch, Rivers State, Nigeria. Abstract Information and Communication Technology, the language of the new age and its grammar which is Science has become an indispensable and veritable tool for enhancing effectiveness and efficiency in all other aspects of life. Banking industry has learnt the...

Bank, Credit union, Information technology 2391  Words | 7  Pages

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Mobile Banking Challenges

CHALLENGES FOR MOBILE BANKING Key challenges in developing a sophisticated mobile banking application are : Handset operability There are a large number of different mobile phone devices and it is a big challenge for banks to offer mobile banking solution on any type of device. Some of these devices support J2ME and others support WAP browser or only SMS. Initial interoperability issues however have been localized, with countries like India using portals like R-World to enable the limitations...

Bank, Central bank, Financial services 891  Words | 3  Pages

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Service Marketing

 SERVICE MARKETING (PM601) MINI PROJECT (MENTON BANK) NO NAME MATRIK NO 1 Nurul Asyiqin Binti Mohamad Ruhmilin 07DPR11F2014 2 Eswi Binti Emasain 07DPR11F2012 3 Jannah Jailen 07DPR11F2039 Lecturer : Mdm Siti Hajar Khazali Mini Project (Menton Bank) 1. Identify the steps taken by Menton Bank to develop a stronger customer orientation in its retail branches? Steps taken by Menton Bank to develop a stronger customer orientation in its retail branches: ...

Bank, Consultative selling, Customer 861  Words | 4  Pages

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Gsm Revolution in Nigeria

THREE YEARS OF GSM REVOLUTION IN NIGERIA By Ernest C. Ndukwe, Executive Vice Chairman, Nigerian Communications Commission (NCC) INTRODUCTION ♦ Telecommunications is acknowledged as one of the most important infrastructures essential to the socio-economic well-being of any nation. ♦ The globalisation of world economy has further amplified the importance of telecommunications to the economy. ♦ The Telecommunication Sector is one of the fastest-growing sectors, and in terms of capitalization...

Employment, Mobile phone, Names of large numbers 622  Words | 5  Pages

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Internal Marketing in Services Marketing

importance of internal marketing in service product development. The first part of this essay will discuss the origin and growth of the concept of internal marketing. Then it will focus on the benefits of internal marketing. In the later part, it will demonstrate a specific case, Mary Kay, which has successfully implemented internal marketing. It shall first briefly introduce fuzzy sets and related concepts. The concept of internal marketing originally emerged from the services marketing literature (Berry...

Customer relationship management, Marketing, Marketing plan 1991  Words | 7  Pages

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Central Bank of Nigeria

without the use of physical cash. Payments will range from a list of options such as cheques, wire transfers, debit and credit cards, online transactions, and mobile banking. The advantages of a cashless society are enormous; from regulating, controlling, and securing the financial system of any economy. The Central Bank of Nigeria, led by its Governor Sanusi Lamido Sanusi, has put forward a policy requiring that all cash withdrawals and deposits be set at a daily limit of a maximum of N150, 000...

Bank, Banking, Cash 1599  Words | 5  Pages

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Services Marketing Essay

Case Assignment M.Sc. Services Marketing Spring Term 2015 Key factors that influence customers’ initial Self-Service Technology (SST) trial decision Name: Martin Bartel Submitted to: Prof. Dr. Tomas Falk Submission Date: April 25th, 2015 Word count: 800 Services Marketing 2 Technologies have changed the way people around the globe live, work and communicate. The progress, pace and accessibility of technological developments shaped the way companies offer their services to customers and how...

Customer, Customer service, Dimension 985  Words | 4  Pages

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The Role of Computer in Enhancing Banking Services

THE ROLE OF COMPUTER IN ENHANCING BANKING SERVICES However the use of computer in banking sector can be an The first computers were people! That is, electronic computers (and the earliermechanical computers) were given this name because they performed the work thathad previously been assigned to people. “Computer” was originally a job title: It was used to describe those humans’ beings (predominantly women) whose job it was to perform the repetitive calculations required to compute such things...

Bank, Banking, Cheque 2612  Words | 7  Pages

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Services Marketing

Services Marketing A service is the action of doing something for someone or something. It is largely intangible (i.e. not material). A product is tangible (i.e. material) since you can touch it and own it. A service tends to be an experience that is consumed at the point where it is purchased, and cannot be owned since is quickly perishes. A person could go to a café one day and have excellent service, and then return the next day and have a poor experience. So often marketers talk about the nature...

Customer, Customer service, Marketing 1506  Words | 5  Pages

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Services Marketing

Conventions Centre and City Hall opening this year. In terms of service classification, the client is provided with tangible products such as the room or food, as well as intangible service offerings such as the event or the experience in itself. If we look at this service from other classification framework perspectives, we can deduce that this is a very high contact, highly customisable offering, where one person may pay/hire the service itself, but the recipients will usually be large groups of people...

Better, Management, Marketing 1212  Words | 5  Pages

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Service Marketing

achieve international growth be it service or manufacturing sector. There are many routes for expansion such as, Greenfield investment, Joint venture, Mergers and acquisitions, sales or marketing alliances (The Economist, 2007). There will be many obstacles to achieve this. Services are an important part of global economy and this is increasing. While most of the international business strategies and theories which are good for manufacturing sector could be used for service firms but there are critical...

Business, Globalization, International trade 2456  Words | 7  Pages

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Marketing Of Services

MM05 Marketing of Services Assignment – I Assignment Code: 2013MM05B1 Last Date of Submission: 15th October 2013 Maximum Marks: 100 Attempt all the questions. All the questions are compulsory and carry equal marks. Section-A 1. Customers today have greater expectations from services, making the job of service marketers even more challenging. Comment on the statement. 2. What is the basis of classifying service on the basis of consumer purchase effort? ...

Cost, Has-a, Is-a 1610  Words | 7  Pages

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Fraud Detection and Electronic Banking

NATIONAL OPEN UNIVERSITY OF NIGERIA COURSE CODE :MBA 754 COURSE TITLE: FRAUD DETECTION AND ELECTRONIC BANKING MBA 754 COURSE GUIDE COURSE GUIDE MBA 754 FRAUD DETECTION AND ELECTRONIC BANKING Course Developer/Writer Programme Leader Gerald C. Okereke National Open University of Nigeria Dr. O.J. Onwe National Open University of Nigeria Abdullahi .S. Araga National Open University of Nigeria Course Coordinator NATIONAL OPEN UNIVERSITY OF NIGERIA ii MBA 754 COURSE GUIDE ...

Bank, Credit card, Credit card fraud 654  Words | 4  Pages

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Automated Teller Machine (Atm) in Nigeria: the Present, the Future.

electronic payment in Nigeria. This essay hopes to appraise the advent of ATM driven payment with regard to the present and future. 2.0 ORIGIN OF ATM IN NIGERIA Automated Teller Machines (ATM) was introduced into the Nigerian market in 1989, as a matter of fact, the very first ATM in Nigeria was installed by National Cash Registers (NCR) for the defunct Societe Generale Bank Nigeria (SGBN) in 1989. 2.1 BANKS AND ATMS Banks in the country are now adopting Self Service (ATMs) technology because...

Automated teller machine, Bank, Electronic commerce 842  Words | 3  Pages

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Green Marketing – Opportunities & Challenges

GREEN MARKETING – OPPORTUNITIES & CHALLENGES  BY Miss. P. PIRAKATHEESWARI, Lecturer in Commerce, Sri Sarada College for Women (Autonomous), Salem – 16. "Progress is possible, No one can stop it, but obstacle is there, we have to face it."   - Amartya Sen Introduction Yes, green marketing is a golden goose. As per Mr. J. Polonsky, green marketing can be defined as, "All activities designed to generate and facilitate any exchange intended to satisfy human needs or wants such that satisfying...

Environment, Environmentalism, Marketing 1425  Words | 5  Pages

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Effect of Electronic Transactions on Effective Financial Service Delivery

ELECTRONIC TRANSACTIONS ON EFFECTIVE FINANCIAL SERVICE DELIVERY (A Case Study of GTB, UBA and Access Bank Plc) _____________________________________________ 1.1 BACKGROUND OF THE STUDY Electronic commerce is now thought to hold the promise of a new commercial revolution by offering an inexpensive and direct way to exchange information and to sell or buy products and services. This revolution in the market place has set in motion a revolution in the banking sector for the provision of a payment system...

Bank, Banking technology, Credit union 1523  Words | 5  Pages

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Service Marketing

Introduction Lusch et al. (2007) describe as marketing emerged in the beginning of the 20th century, it embraced the goods-dominant (G-D) logic. The concept of the Four Ps of marketing mix – product, price, place and promotion became treated as the basic model at that time. (Grönroos, 1989) Today, this paradigm is beginning to lose its position. Service marketing is one leading new approach to marketing. Four main characteristics of services defined by Kotler et al. (2009) are intangible, perishable...

Consumer behaviour, Customer, Customer relationship management 1123  Words | 4  Pages

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service marketing

 Services Marketing Name:Hang Hu Student number: 12350648 Date:26/03/2014 Introduction: As a Level 2 student studying Advertising and marketing, Service marketing plays an important role in my study. Service marketing is a sub field of marketing which covers the marketing of both goods and services (Wikipedia.com, 2014). It is considered to be...

Case study, Customer, Customer service 2260  Words | 15  Pages

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Service Marketing

Week 3 Assignment 3: Service Marketing Eddie Calrlson Strategic Marketing MBA 6011 Dr. John Temmings August 30th, 2012 The three elements that I would like to cover today would be the interactions that our customers of Airways interact with our service. Specifically the interactions a customer has when learning about our service offerings- from the initial purchase to the contacts that they have while flying with us, and lastly the after purchase experience. We pride ourselves...

Customer, Customer service, Flight 695  Words | 3  Pages

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service marketing

BMKT 6334: Services Marketing Fall 2014 – Mini Term I Assignment 1 Due: August 30, 2014 Note: This assignment may be completed individually or by a group (maximum three students). “Tell me and I’ll listen. Show me and I’ll understand. Involve me and I’ll learn.” -- Teton Lakota Indians This assignment concerns topics discussed in Chapters 1, 2, and 4, and Case 6 – People, Service, and Profit at Jyske Bank in Services Marketing: Integrating Customer Focus Across the Firm (6th edition)...

Answer, Answers, English-language films 769  Words | 2  Pages

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Marketing

WHY DO SMALL SCALE BUSINESS FAILS IN NIGERIA. DEFINTION OF SMALL SCALE BUSINESS Small scale business are normally privately owned corporations ,partnership or sole proprietorship. Small business are commonly in many countries, depending on the economic system in operation, A small business can be started at a very low cost and on a part-time basis. WHY SMALL BUSINESSES FAIL IN NIGERIA There is a huge and continuously growing literature on this subject...

Business, Corporation, Customer service 1751  Words | 6  Pages

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Service Marketing Mix

Service Marketing Mix The service marketing mix is also known as an extended marketing mix and is an integral part of a service blueprint design. The service marketing mix consists of 7 P’s as compared to the 4 P’s of a product marketing mix. Simply said, the service marketing mix assumes the service as a product itself. However it adds 3 more P’s which are required for optimum service delivery. The product marketing mix consists of the 4 P’s which are Product, Pricing, Promotions and Placement...

Customer, Customer service, Management 895  Words | 3  Pages

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Service Marketing in Banking Sector.

SERVICE MARKETING IN BANKING SECTOR AND RECENT PERCEPTIONS IN MARKETING THOUGHTS OF SERVICES MARKETING IN BANKING Marketing approach in banking sector had taken significance after 1950 in western countries and then after 1980 in Turkey. New banking perceptiveness oriented toward market had influenced banks to create new market. Banks had started to perform marketing and planning techniques in banking in order to be able to offer their new services efficiently. Marketing scope in banking sector...

Advertising, Bank, Consultative selling 1827  Words | 8  Pages

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The Role of Information Technology in the Marketing of Bank Services in Nigeria.

changes in competitive behaviour, marketing and customer service (Kotler, 2007:312). In other word, it is the automation of processes, controls, and information production using computers, telecommunications, software and ancillary equipment such as automated teller machine and debit cards. It is a term that generally covers the harnessing of electronic technology for the Information needs of a business at all levels. Ifezue (2003:38) lists some banking services that had been revolutionized through...

Bank, Computer, Debit card 10390  Words | 40  Pages

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Service Marketing Mix

SERVICES MARKETING MIX I am study of the 7 p’s of KOTAK MAHINDRA BANK in related to marketing research. I also study in details 3 p’s of service marketing like people, process, & physical evidence etc. 1) People 2) Process 3) Physical evidence 4) Product 5) Price 6) Place 7) Promotion 1) PEOPLE: - In the people in the service mix in service organization are people assented organization and...

Business, Kotak Mahindra Bank, Management 806  Words | 3  Pages

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Characteristics of Services

2c)Using a service provider of your choice, identify and explain four characteristics of services and the implications of each to the marketing of services Services are activities performed by the provider, unlike physical products they cannot be seen, tasted, felt, heard or smelt before they are consumed. Services are intangible, they do not have features that appeal to the customer’s senses, their evaluation, unlike goods, is not possible before actual purchase and consumption. The services have...

Customer service, Good, Marketing 911  Words | 3  Pages

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Service Marketing

 Consumer Decision Making: The Three-Stage Model of Service Consumption Pre-purchase Stage Service Encounter Stage Post- encounter Stage Customers seek solutions to aroused needs Evaluating a service may be difficult Decision to buy or use a service is triggered by need arousal. What promts us to purchase? Needs. Triggers of need: Unconscius minds Physical conditions External sources Need arousal leads to attempts to find a solution. Evoked set – a set of products and brands...

Cognition, Customer service, Decision making 373  Words | 3  Pages

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Service marketing

Introduction A service quality gap analysis is a management technique and a setting performance standard which is based on the actual level of business performance and delivered. By analyzing five gaps, firms can find some way to increase company’s profit and performance. Service quality gaps always occur in the real business environment and it is an inevitable problem. However, enterprises often based on their customers, markets and their product quality to analysis their SERVQUAL and help them...

Customer, Customer service, Good 1739  Words | 8  Pages

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Service Marketing Introduction

 Service Marketing Control Continuous: 20% group assignment week 10 20% individual week 8 20% test: 2 Q° during 2 hours Subject to analyse: Service Organization (can be from food sector (restaurant), hotel, education, hospital (medical services…) See from both sides: Favourable and Unfavourable (+suggestion to ameliorate an unfavourable point) Marketing Mix Service: 7P’s : Product Intangible product, you do not own the product, experience of using it. You don’t buy the provider of the service...

Consultative selling, Customer service, Goods 501  Words | 2  Pages

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Marketing Challenge

NIKE MARKETING CHALLENGE Contents 1. Introduction: Section: 1.1: Summary 1.2: Historical goals in Marketing 1.3: History and development of the company 2. Marketing activities Section: 2.1: Innovation 2.2: SWOT 2.3: Marketing mix 2.4: Targeting strategy 3. Recommendation and conclusion ...

Athletic shoe, Bill Bowerman, Marketing 1668  Words | 6  Pages

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Marketing Healthcare Services

Marketing is concept that helps determine the success of an organizational mission. Essentials of Health Care Marketing (2006) define marketing as, the execution of the conception, pricing, promotion, and distribution of the goods, ideas and services. The author, Berkowitz (2006) goes on to say, “in order to respond to customers, an organization must develop a product, determine the price customers are willing to pay, identify what place is most convenient for the customers to purchase the product...

Advertising, Health care in the United States, Marketing 1084  Words | 4  Pages

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The Operations, Problems and Prospect of Pos Adoption in Nigeria

recent cashless policy of the Central Bank of Nigeria CBN has generated mixed reactions, controversies and public debates over the citizens’ preparedness and relevance of the policy. For1 instance, public argument on the one hand is that banking services in Nigeria are faced with low penetration, financial exclusion and poor infrastructure. Notwithstanding, the CBN has made it known that there is no going back on the policy because of the enormous challenges and cost associated with the cash based system...

Bank, Banking technology, Credit card 1080  Words | 4  Pages

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distribution in banking

DISTRIBUTION IN BANKING BUSINESS Distribution in financial services marketing is concerned with how the service is delivered to the customer, making sure that it is available in a place, at a time and in a format that is appropriate and convenient for the customer. In a growing number of countries, the expansion of the financial services sector has been accompanied by a significant blurring of lines between different institutional types with, for instance, retail banks offering insurance products...

Bank, Banking, Branch 1971  Words | 4  Pages

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The Globalization of Service Marketing

The Service Marketing in the Globalization The burning issue Nowadays, the globalization pushes the service marketing into the fierce competition. Furthermore ,we can not avoid it ,because it influence every aspect of our lives. So many people think whether it is an opportunity or a challenge in this fierce competition?How Can they take use of the service to dominate the marketplace. This essay will discuss how does the globalization affect the service marketing, how do the companies manage...

Better, Company, Customer service 752  Words | 3  Pages

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The Relevance of Marketing in Post-Consolidation Banking in Nigeria: an Illustrative Approach

THE RELEVANCE OF MARKETING IN POST-CONSOLIDATION BANKING IN NIGERIA: AN ILLUSTRATIVE APPROACH BY AMINU, S. A., A LECTURER IN THE DEPARTMENT OF MARKETING, LAGOS STATE POLYTECHNIC, ISOLO CAMPUS asabiod2001@yahoo.com Abstract The purpose of this article is to assess the relevance of marketing in post-consolidation banking in Nigeria. The study highlighted the fact that prior to the consolidations in 2004, majority of the banks paid little or no attention to marketing. However, with successful...

Bank, Central bank, Customer 5592  Words | 16  Pages

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8 Ps of Service Marketing

People and Services Marketing 'People' as part of the marketing mix People are the most important element of any service or experience. Services tend to be produced and consumed at the same moment, and aspects of the customer experience are altered to meet the 'individual needs' of the person consuming it. Most of us can think of a situation where the personal service offered by individuals has made or tainted a tour, vacation or restaurant meal. Remember, people buy from people that they like...

Customer, Customer service, Marketing 1414  Words | 4  Pages

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Careers in Banking

BANKING Are you looking for a career field that can: ■ ■ ■ ■ ■ Consider a Career in Provide a wide range of job opportunities and experiences? Build your confidence by helping you develop new skills? Encourage on-the-job training and reward achievements in higher education? Challenge you to solve problems and help others manage their finances? Offer opportunities for leadership and community service? ? ? Do you want a career in a field that offers its employees competitive salaries...

Bank, Banking, Central bank 1752  Words | 7  Pages

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Case: Marketing and Service

business, both with regard to the sales (“front end”) and service (“back end”) departments. Carol wonders whether a turnaround is possible. Auto World has been financially deteriorating for the past 18 months. The business has been losing money as a result of several factors, including, on the sales side, a decline in new car sales caused in part by rising interest rates, squeezed margins due to promotional activities, and rising fuel prices. Service revenues are below average compared to other similarly...

Automobile, Car dealership, Customer 2453  Words | 7  Pages

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Retention Strategies in Post Consolidation Banking Industry in Nigeria (a Case Study of First Bank Nigeria Plc)

CHAPTER ONE Introduction The Nigerian banking industry is one of the most dynamic and competitive industries in the Country. The banking industry has transformed rapidly in the last ten years, shifting from transactional and customer service-oriented to an increasingly aggressive environment in which competition for revenue is top priority. The Nigerian Bank can now fit into the global definition of bank. Consolidation of the Nigerian Banking sector is one of many reforms of the Gen. Obasanjo's...

Bank, Banking, Cheque 1350  Words | 5  Pages

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Marketing Challenges in the Global Economy

American Intercontinental University MKT640 – A Managerial Approach to Marketing Marketing Challenges in the Global Economy November 11, 2012 Abstract This article discusses some challenges faced with product development in the global economy. Brief case studies of Apple, eBay, and Levi Strauss & Co., provide real-world examples of the challenges – competition, reach of influences, infringement, etc. Embracing technological advances, such as social media, is essential for leveraging a competitive...

Ethics, Facebook, IPhone 2105  Words | 6  Pages

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The Difference Between Marketing Services and Marketing Products

Title: the difference between marketing services and marketing products Submitted by; Xin Tian Submitted to: Rita Kelly Subject: Services Marketing Date: 15th November, 2011 Class: B.B.S (Marketing) CW838(3) The difference between marketing services and marketing products The title of my assignment is the difference between marketing services and marketing products. This essay will introduce the main differences of the marketing services and marketing products, the differences...

Business, Distribution, Goods 1842  Words | 6  Pages

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Collapse of the Universal Banking in Nigeria

COLLAPSE OF UNIVERSAL BANKING SYSTEM IN NIGERIA: AN ASSESSMENT OF THE INTRODUCTION OF SPECIALZED BANKING AND HOLDING COMPANY SYSTEM. BY AIMINHIEFE OSAGIE BENEDICT Osazemogie@yahoo.co.uk, 08055819143 BEING AN M.Sc. (ACCOUNTING AND FINANCE) SEMINAR PAPER, DEPARTMENT OF ACCOUNTING, FACULTY OF MANAGEMENT SCIENCES, BENUE STATE UNIVERSITY, MAKURDI.   Abstract The Central Bank of Nigeria (CBN) recently reviewed the universal banking system in favour of separate banking licenses under...

Bank, Bank regulation, Bank run 10252  Words | 29  Pages

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Changing Face of Banking Services

to Indian service industry. Probably Indian banking industry learnt a tremendous lesson. Pre-liberalization, all we did at a bank was deposit and withdraw money. Service standards were pathetic, but all we could do was grin and bear it. Post-liberalization, the tables have turned. It's a consumer oriented market there. Technology is revolutionizing every field of human endeavor and activity. One of them is introduction of information technology into capital market. The internet banking is changing...

Bank, Banking, Cheque 800  Words | 3  Pages

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Challenges of Hospice and Palliative Care in Nigeria

till she was longer no more. She was ready, her immediate family was ready, but, the hospital wasn’t quite ready. Turns out, they were not well equipped for that kind of thing. In this paper, issues surrounding inadequacies of Palliative care in Nigeria will be examined. Health care should be a necessary right for everyone irrespective of age, gender, religious tendency, educational background, social status, and race or color during any illness and especially when nearing the end of life. According...

Curative care, Death, Health care 1551  Words | 5  Pages

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Cameroon: Challenges and opportunities in trade finance

Cameroon: Challenges and opportunities in trade finance Executive Summary Cameroon's financial services sector is not adequately aligned to contribute to the longer‐term goals of diversifying the economy and export markets to ensure long‐term economic growth. Eighty percent of credit is short‐term. Lack of access to credit limits the ability of SMEs to diversify production or increase vertical integration, thereby limiting their development potential. In part, this is a result of poor coverage...

Bank, Economics, Export 1009  Words | 4  Pages

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Service Marketing

Services marketing Sucessful e com website- Myntra.com ------------------------------------------------- About myntra: Myntra was established by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena in February 2007. All three are IIT alumni, and have worked for several start-ups. Myntra is headquartered in Bangalore and has been funded by Venture Capital funds like IndoUS, IDG & Accel Partners.[6] The company started off in the business of personalization of products, and soon expanded to...

Boo.com, Dot-com, Dot-com bubble 2039  Words | 7  Pages

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assignment on service marketing

 Assignment on Service Marketing “Consumer buying behavior in Services like- Banking, Heath, Insurance ad Recreation” Submitted to Shahin Ahmed Chowdhury Assistant Professor Department of Marketing University of Dhaka Submitted by Group- “Scintilla” Number Name Roll 1 Md. Jahander Ali 038 2 Kamrul Islam 126 3 Rifat Hasan 128 4 Israt Jahan 142 5 Faiza Noshin Rahman 182 Date of Submission- 24/08/2014 Consumer behaviour is the study of individuals, groups, or organizations and the processes...

Actuarial science, Business, Insurance 1017  Words | 9  Pages

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