MANAGERIAL ACCOUNTING FOR DECISION MAKING AMIS 823 – Spring 2008 Course Syllabus INSTRUCTOR: Prakash R. Mulchandani OFFICE HOURS: M/W 3:30-4:30pm‚ and by appointment OFFICE: 432 Fisher Hall E-MAIL: mulchandani.3@osu.edu TELEPHONE: (614) 247-6267 FAX: (614) 292-2118 COURSE OUTLINE This course focuses on the strategic nature of management accounting and emphasizes the critical role that information plays in decision-making‚ strategy execution‚ and overall enhancement of a firm’s
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Discussion Questions: 1. Identify the strategy changes that have taken place at Hard Rock Café since its founding in 1971. Hard Rock Café is one of the most recognized brands globally. Since its founding in 1971‚ Hard Rock Café has been continuously upgrading itself to bring the brand to where it is now - adapting to the times and changing when change demands. Hard Rock started as a London Café serving classic American food. It became a “theme” chain selling memorabilia in tourist destinations
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The Ballad of the Sad Cafe: Love and Attraction The Ballad of the Sad Cafe by Carson McCullers is a story of love illustrated through the romantic longings and attractions of the three eccentric characters; Miss Amelia‚ Cousin Lymon‚ and Marvin Macy. McCullers depicts love as a force‚ often strong enough to change people’s attitudes and behaviors. Yet‚ the author seems to say‚ if the love is unrequited‚ individuals‚ having lost their motivation to change‚ will revert back to their true selves
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Design of Good and Services Hard Rock Café is customized to meet cultural needs‚ to reduce response time to meet customers requirements. They offer meals‚ entertainment and most importantly an experience. They are composed of 12 hotels/casino‚ live music venues‚ and a huge annual Rockfest concert. They also sell merchandise. All this is offered with the main goal of selling an experience. Managing Quality They are unique‚ the go beyond both the physical characteristics and service attributes
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Marketing Strategies of Starbucks and Café Nero Starbucks is an international coffee company that is based in Seattle‚ Washington. It is known as ‘’SBUX’’ in the NASDAQ stock market. Starbucks is considered to be the largest coffee company in the world‚ due to having $10.7billion revenues in 2010 and having 16‚850 shops in 40 countries (Lepore 2011). It mainly focuses on selling drip brewed coffee‚ espresso hot drinks‚ sandwiches‚ pastries‚ salads….etc.) In 1999‚ Starbucks experimented with a
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Strengths The creator and owner‚ Carl Bruckner‚ while not indicating any previous experience in the industry‚ has taken an innovative approach to marketing a widely consumed beverage. Recognizing that coffee has a predictably consistent sales model but is lacking in a unique presentation and marketing angle‚ he has created a way to draw people in who might otherwise drink coffee at home‚ at work or at school‚ while having the same convenience of internet that his business offers. The business
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Market Segmentation: For Café de Coral‚ it has different groups of target customers by various segmentations. 1. Demographic segmentation - Income -Café de Coral has segmented the customers by income. It primarily targets at the middle income group (Monthly income around HK$10‚000 and HK$30‚000) rather than low-income group1. The reason for choosing this segment is the middle-income group has better purchasing power and requires products with quality. But for low-income group‚ as they lack
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K.J. Orso 1-2-13 Maria W. Stewart gave a very powerful lecture in Boston in 1832. In 1832 it may of been hard to associate the atributes of educator and writer with an African American however an African American educator and writer is exactly was Ms. Stewart was. Her desperate and emotional tone conveys her position on equality beween whites and blacks. Her plea for the equal treatment and equal oppertunity for both african americans and whites is helped by her expert use of language‚ unarguable
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Maria Montessori was an Italian philosopher she was a single child raised by wealthy and well-educated parents‚ she was also very bright‚ studying both modern languages and natural science. Graduating from technical school in 1886‚ Montessori went on to attend Regio Instituto Tecnico Leonardo da Vinci. Where she became the first woman in Italy to qualify as a physician. Throughout her time Maria often worked with children with learning difficulties in socially deprived areas‚ due to her interest
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From your knowledge of restaurants‚ from the video‚ from the Global Company Profile that opens this chapter‚ and from the case itself‚ identify how each of the 10 decisions of operations management is applied at Hard Rock Café? Design of Goods and services Hard Rock Café is providing the customers with an experience of music‚ rock and roll ambiance as well as good food. This unique experience is not limited to the meals on the menu. They combine the good food with the harmony of their memorabilia
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