Sino College Customer Relations Management Strategies Victor Chak Billy Keung Jonathan Cheung Customer Relationship Management (BMC 333) Kenneth Ng 22/11/2013 Table of Contents Introduction 1 Contents 2 1.Organization background 1.1 Weakness in CRM strategies 2.1 2.New mission statement 2.1 Slogon & core value 2.2 Target market selection 2.2 3.New Loyalty program 2.4 4.General Customer relations strategies 2.5 Conclusion Reference Introduction
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CUSTOMER RELATIONSHIP MANAGEMENT IN MARKETING FINANCIAL SERVICES (A CASE STUDY OF UNIBANK GHANA LIMITED) ABSTRACT Customer relationship management is a customer focused business strategy that dynamically integrates sales‚ marketing and customer services‚ in order to create and add value for the company and its customer. Consequently‚ the research project addresses problems of customer relationship management in the banking industry. Some of the problems are in the past few
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On Customer relationship management (bigbazaar) (Sub:CRM) Submitted by SHIKHA GANGWAR Under the Guidance of Mr. Satya S. Banerjee (Asst. Prof. FMS) Submitted to National Institute of Fashion Technology‚ Department of Fashion Management Studies‚ Ministry of Textiles‚ Government of India Plot no. 24‚ Chandaka Industrial Estate‚ Opp. KIIT School of Management‚ Bhubaneswar‚ Odisha. 2012-2014 What is CRM (customer relationship management)? CRM (customer relationship management)
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of customer relationship management 1.1 introduction 1.2 data warebouses case study 1.3 customer contact 1.4 organizational implications 1.5 the payback 1.6 value for the customer case study 1.7 value for the company case study 1.8 buzz‚ not buzz-word 1.9 social customers relationship management chapter 2 how to manage customer relationship 2.1 sponsorship & leadership 2.2 customer profitability management 2.3 customer context & customer intimacy
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Customer Relationship Management “Customer relationship management is a comprehensive strategy and process of acquiring‚ retaining and partnering with selective customers to create superior value for the company and customers”. Importance of CRM * Identifying customer needs. * Identifying untapped business potential. * Identify strong & weak points of suppliers. * Benchmarking to achieve global excellence. * Help in rediscovering the customers and understanding them
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Behaviour & Information Technology Vol. 28‚ No. 4‚ July–August 2009‚ 373–387 Modelling electronic customer relationship management success: functional and temporal considerations M. Khalifaa* and K.N. Shenb a Information Systems Department‚ City University of Hong Kong‚ 83 Tat Chee Avenue‚ Kowloon‚ Hong Kong; bDepartment of Management Information Systems‚ Abu Dhabi University‚ PO Box 59911‚ Abu Dhabi‚ United Arab Emirates (Received 23 November 2006; final version received 26 January 2008)
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The Customer relationship management (CRM) is about the management of the clientele‚ their records and their relation and to use this data to further develop the customer relation policies and management decisions. Basically the CRM is the integration of people‚ technology and the business process in the quest to protect the existing clientele and provide the pragmatic opportunities to further enhance the circle of satisfied and loyal customers. The CRM is the catalyst that provides useful help
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Membership Card In Queen Club‚ we have provided a membership card for all of our members. This membership card is for individual. This membership card is easier for our staff to recognize the member’s personality detail and the behavior of the members. In additional‚ the member also can enjoy the member prices when dining in our restaurant and collect the point too. Once the member has collected the point until the target‚ they may get a free gift from our club such as they may get a free voucher
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Framework for Customer Relationship Management Introduction: This article explores the plethora of literature available on CRM and relationship marketing and emphasizes the need for a single‚ process-based framework that helps in making a comprehensive CRM strategy followed by its successful implementation. The objective is to highlight CRM’s role in enhancing customer value and
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Chapter 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications Learning Objectives 1. 2. 3. 4. 5. How do enterprise systems help businesses achieve operational excellence? How do supply chain management systems coordinate planning‚ production‚ and logistics with suppliers? How do customer relationship management systems help firms achieve customer intimacy? What are the challenges posed by enterprise applications? How are enterprise applications used in platforms for
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