Tipping Point Discussion Questions Introduction 1) What was the point Gladwell makes with the Hush Puppy story? Hush Puppy is a kind of classic American shoes which were considered to be old fashioned in 1994. However‚ because no one would wear Hush Puppy in that age‚ this kind of shoes became so unique and catch some fashion designer’s attention‚ and then Hush Puppy became popular again. Hush Puppy story is an example of epidemics in action‚ through this story‚ Gladwell demonstrated
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POINT OF PARITY AND POINT OF DIFFERENCE These can be utilized in the positioning (marketing)[->0] of a brand[->1] for competitive advantage[->2] via brand/product[->3]. In essence: Points-of-difference[->4] (PODs) – Attributes or benefits consumers[->5] strongly associate with a brand‚ positively evaluate and believe they could not find to the same extent with a competing brand i.e. points where you are claiming superiority or exclusiveness over other products in the category. Points-of-parity
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A Guide to Sealing Cryogenic and Low Temperature Applications • PHARMACEUTICAL • FOOD PRODUCTION • BREWING • CHEMICAL • REFRIGERATION • AUTOMOTIVE • PETROLEUM • TEXTILE • ELECTRONICS • AEROSPACE L-UK/US-CYROGEN-01 CRYOGENIC INDUSTRY AESSEAL® CYROGENIC INDUSTRY IN 4902 - 03/2004 2 A GUIDE TO SEALING CRYOGENIC AND LOW TEMPERATURE APPLICATIONS Introduction The purpose of this report is to give the reader an appreciation of typical applications and problems encountered when sealing
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CALIBRATION OF TEMPERATURE AND PRESSURE SENSORS Mechanical Engineering Department Loyola Marymount University Los Angeles‚ California ABSTRACT In this laboratory experiment‚ an Omega Model PX- 236-060GV piezoresistive pressure transducer was calibrated‚ by using an AMTEK model deadweight pressure tester. For the temperature calibration an Jofra Model C-140 temperature calibrator was used. The experiment began by setting up the Jofra Model C-140 temperature calibrator‚ and taking data from
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calories. Many companies are in the market with their products as complete health products; such as Complan‚ Bournvita‚ Horlics etc. but the parent is always wondered which is the best health drink to buy for their kids? COMPAN VS HORLICS Points of Differentiation: Product wise: Essential nutrients for kids: Look for these components when choosing any nutritional supplement for kid. * Calcium- Required for building strong bones and sustaining a normal
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Recrystallization and Melting Point of Benzoic Acid Organic Chemistry 1 10/4/12 Abstract Recrystallization was done to remove impurities from the sample. The percent recovery of benzoic acid during recrystallization is 23.02%. The difference between the pure and impure samples was observed by comparison of melting points. It was found that impure sample had a lower and wider melting point range of 120.1-122.2 (C). The pure sample melting point range was 121.3-122.5 (C). These ranges helped determine
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Lab Report Effect of temperature on enzyme activity I. Purpose: Determine how effect of temperature on enzyme (catalyse) activity (in the liver). II. Materials * Raw liver * Forceps * 50mL 1% hydrogen Peroxide (H * 25mL graduated cylinder * 50mL‚ 400mL beakers * Pureed liver * 5 Filter-paper disks * Paper towels * Timer or stopwatch * Thermometer * Hot plate III. Procedure 1.Gather all necessary materials; start
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determine the melting points of compounds using a Mel-Temp device. The melting point of naphthalene‚ urea‚ and sulfanilamide are found. This is then followed by the measuring of an unknown compound‚ and an impure sample (a small amount of naphthalene mixed with the unknown). Experiment In the lab‚ the height of the chemical in the capillary was set to 2-3 mm thickness. The voltage at the Mel-Temp started at a low setting of 1.5-2. The heat was lowered when the temperature reached within 10 degrees
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In the novel Catalyst by Laurie Halse Anderson‚ there are three main sections‚ Solid‚ Liquid‚ and Gas. The main character‚ Kate‚ is very interested in science and the three titles are a metaphor for her state of mind throughout the book. The first section‚ Solid‚ shows how Kate is a stable and strong person. The next section‚ Liquid‚ is a time where Kate’s life is very inconsistent and she is unsure about herself. The last section‚ Gas‚ shows how Kate has accepted her fate and tries to help everyone
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The Tipping point: how little things can make a big difference by Malcom Gladwell is a novel that reveals how ideas‚ messages‚ products‚ and behaviors spread‚ which is explained through three rules heavily influence the Tipping Point and are required for one to consider a scenario as the Tipping Point. The Tipping Point is described as the moment of critical mass‚ the threshold or boiling point that results in change (Gladwell‚ 2000‚ p.12). To explain the Tipping Point Gladwell informs the reader
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