The Marketing Plan for Tea Tree Concealer (THE BODY SHOP) Module Code/Name: BUS4005 / Marketing Date of Submission: 5th December 2012 ------------------------------------------------- Executive Summary Concealer is very popular and its market growth stable because of concealer is very useful to cover the imperfection on the skin. The Body Shop’s Tea Tree Concealer‚ which launched in 2009‚ is this marketing plan’s character. Tea Tree Concealer is a handy portable stick to conceal
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percentage-of-sales accounting ratio‚ this paper forecasts next three-year earnings and financial needs of The Body Shop. Due to lack of information‚ this forecast based on some key assumptions about the relationship between sales and other accounting ratios‚ firstly forecast sales then forecast other ratios in financial statements. Sales: It is assumed that sales growth ratio will maintain at 11% next three years due to the need of increasing revenue of The Body Shop. This figure is the average growth rate
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Anita Roddick‚ The Body Shop Sylvia Whisenant Strayer University Dr. Johnny Maddox Business 302 November 24‚ 2011 Anita Roddick‚ The Body Shop This paper examines the management style of Anita Roddick‚ how her unique style of leadership helped her become not only a success in business‚ but a success in getting the world of corporate business to become green and socially responsible. The Primary Business The Body Shop‚ a world- wide cosmetics company‚ its products are made
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The Body Shop Jamie Drozdz Jennifer Smith-Izzo The Art Institute of Phoenix The Body Shop was first introduced in the 1970’s by Anita Roddick. It all started when Anita walked into a shop located in Berkeley‚ California by the name of The Body Shop and there they sold naturally scented soaps and lotions. This inspired Anita to open her own shop in the UK. She purchased the original naming rights then launched her first shop on March 26th 1976 in Brighton‚ England. The
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SUMMARY OF THE BODY SHOP INTERNATIONAL With a £4‚000 bank loan‚ Roddick developed a line of 25 skin and hair care products based on natural ingredients. Sourcing exotic ingredients like jojoba oil and rhassoul mud from a local herbalist‚ she prepared the first product batches on her kitchen stove and packaged them in the cheapest containers-urine sample bottles. Handwritten labels provided detailed information about the ingredients and their properties. A local art student designed the logo for
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AGENDA PART 1: Introduction 1.1 At first glance..........................................................................................2 1.2 Body Shop brief history.............................................................................2 PART 2: Main analysis 2.1. Body Shop 2.1.1. Philosophy‚ Progress‚ Innovations…………………………………………………………….…3 2.1.2. The U.S. Market challenge...................................................................4 2.1.3. S.W.O.T. Analysis
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The Body Shop Executive Summary The Body Shop Company is an international and global industry that produces beauty and cosmetic products. It started in 26th March 1976 in Brighton by Anita Roddick. After more than 30 years of operations‚ there have been lots of changes and developments in The Body Shop Company‚ which includes the product category‚ the changes from the micro and macro environment‚ and how The Body Shop segments‚ targets‚ and positioned its image and
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The Body Shop International plc is a global manufacturer and retailer of naturally inspired‚ ethically produced cosmetics products. Founded in the UK in 1976 by Dame Anita Roddick‚ The Body Shop now has over 2‚400 stores in 61 countries‚ with a range of over 1‚200 products. Body Shop has a strict no animal testing policy. In fact The Body Shop is the first international cosmetics brand to be recognized under the Humane Cosmetics Standard for our Against Animal Testing policy. The Body Shop
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SWOT Analysis of Body Shop’s retail outlet in Canada Water By Alexandros Georgakakos Executive summary Body Shop International (Body Shop) is a multinational company which is mainly producing ecological skin and hair products. Their products are solely based on natural ingredients and manufactured according to an ethical code which is opposed to animal testing. The cosmetics franchise is considered to be one of the biggest around the globe with a well established reputation in 54 countries.
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1. The Body Shop market SWOT Analysis Strengths: The Body Shop is focusing on products made out of natural products and natural ingredients. They believe these products will give the Body Shop a distinctive niche which will attract customers whom believe in environmental friendly products and that are more environmentally aware. The brand value of the Body Shop will be of a high standard‚ due to the education of their staff and service
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