focuses on architectural pain coatings and sundries. With a growth rate at the approximate rate of inflation expected for 2005. Of the national $12 billion market‚ Dallas Fort-Worth (DFW) regional sales were estimated at $80 million dollars with Jones Blair capturing $12 million dollars. It is characterized by a slow growth rate that be attributed to a number of things such as the housing market‚ and the increase in products and materials that don’t require paint (aluminum siding for houses‚ injection
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Re: Jones-Blair Company New Marketing Efforts Executive Summary Mr. Barrett faces different propositions of where and how to organize corporate marketing efforts in the architectural paint coatings market under Jones-Blair Company. Each executive has a different proposal such as: increasing brand advertising‚ lowering paint prices‚ hiring new representative or keeping status quo. This executive community still has not decided on which proposition to choose. I recommend hiring a new representative
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Textual Analysis: The Blair Witch Project Horror movies always have one thing in common; the victim(s) and the monster. The monster typically is a human who uses some kind of weapon to demise their victim‚ and the victim usually finds a weapon to use against the monster‚ usually killing them. In the movie‚ The Blair Witch Project‚ that is not the case. The Blair witch is never seen in the movie‚ but uses nature to haunt her victims. The victim’s on the other hand only have a 16 mm camera‚ and
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Jones Blair Case SWOT Analysis: Strengths High quality products High quality service with Knowledgeable sales representatives that know customers personally Mature market 1-2% sales growth long-term Shelf goods 43% of total industry dollar sales Specialty paint stores & lumberyards most frequently patronized Distributes through 200 independent paint stores Maintaining margins while increasing R&D‚ material‚ & labor costs Market to major business/financial center (DFW)
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Morala Basic analysis Genre: Political advertisement or discourse. Mode: Exposition‚ argumentation. Text function: Persuade‚ convince people of the positive effects of government’s measures and political decisions. Text producer: Tony Blair. Former Prime Minister of Great Britain. This speech emphasizes the benefits that future social and economical measures will bring to Britain. Text receiver: Citizens of Britain. Adults and people who can vote. Time and place: The Labour centenary
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individual undergoes a traumatic situation‚ the ramifications of these actions seep into an individualfs psyche unknowingly. In effect this passes through memory and becomes sub-consciously buried within a personfs behavioural patterns generally. The Reader by Bernhard Schlink explores the concept of a young mans subconscious desire for a woman whom he gcanft remember to forgeth (1Memento) as she is so deeply inlaid within his soul. Critically acclaimed as gA formally beautiful‚ disturbing‚ and
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Jones Blair Company The US paint industry was in a mature stage of life cycle. During 1999 sales were around $13 billion. The following are three different segments of the US paint industry. 1. Architectural Coatings:used for general purpose which accounts for 43% of total sales‚ sold through wholesaler and retailer to end consumer. 2. OEM coatings: formulated for industrial purpose which represent 35% of total sales. 3. Special Purpose Coatings: designed for special or environmental conditions
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Case: Jones Blair Company Question: 1. What share does Jones Blair have of the rural household market segment? Rural professional market? Answer: Rural Household Market Segment 14.6% Rural Professional Market Segment 56.3% Rationale: Household Professional TOTAL DFW (non-rural) $1‚800‚000/$33‚600‚000 = 5.4% $4‚200‚000/$14‚400‚000 = 29.2% $6‚000‚000/$48‚000‚000 = 12.5% Non-DFW (rural) $4‚200‚000/$28‚800‚000 = 14.6% $1‚800‚000/$3‚200‚000 = 56.3% $6‚000‚000/$32‚000‚000
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Shelly Kapur March 1‚ 2008 Jones-Blair Case Study Jones Blair Company is a privately held‚ regional paint corporation with a market comprised of 50 counties throughout the states of Texas‚ New Mexico‚ Oklahoma‚ and Louisiana. Its headquarters are located in Dallas‚ Texas‚ which is also home to the 11 county Dallas-Fortworth greater metropolitan area. These 11 counties represented 50% of total dollar sales for Jones-Blair in 1995 and serve as the business and financial center for the company’s
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The Blair Witch Project The Blair Witch project is a film released in on 30th July 1991 about 3 film school students who go in search of the local legend‚ The Blair Witch. The Blair Witch project can be followed on www.blairwitch.com. The audience was tripped into thinking that the Blair witch project was real‚ this was a very affective marketing plan that got the film $248‚639‚099 at the box office. People were going online to follow the story and to find out more. There were also books
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