What is the value proposition of XM to different consumer segments? Who should be the primary target market for XM? XM satellite radio’s value proposition for their customers is XM’s ability to provide radio service throughout the entire country regardless of a consumers’ location. Furthermore‚ terrestrial radio offers limited selection and is becoming increasingly cluttered with commercials. Therefore‚ XM satellite radio provides a greater selection of radio for the various preferences of consumers
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1. Define the customer/prospect segments. In 1997 XM Satellite Radio was investigating how they could utilize customer segmentation to create a focused target market in their business plan. After proper consideration XM Satellite Radio determined that a multi-segmented approach would be advantageous to their business model. A multi-segmented approach would allow for XM Satellite Radio to tailor certain stations to meet the needs of large populations that share distinct characteristics. This approach
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In 1978 a radio station owned by Pacifica Foundation Broadcasting out of New York City was doing a program on contemporary attitudes toward the use of language. This broadcast occurred on a mid-afternoon weekday. Immediately before the broadcast the station announced a disclaimer telling listeners that the program would include "sensitive language which might be regarded as offensive to some."(Gunther‚ 1991) As a part of the program the station decided to air a 12 minute monologue called
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Radio James Robert Kennedy also known as Radio is a twenty-tree year old man living with intellectual disabilities. He pushes around a shopping cart along the streets. He is interested by a high school football team‚ but after the team coach also known as coach jones takes pity on him for his disabilities and his great spirit‚ he asks him to help the team after the day the team member’s duct aped him and locked him in a storage shed. The coach confronts them‚ and takes radio home where he meets
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PSY 281-01 Biography Assignment July 15‚ 2013 RADIO Cuba Gooding Jr. starring as Radio Radio is a Drama/Sport movie filmed in 2003 that revolves around Radio‚ portrayed by Cuba Gooding Jr. Radio displays multiple behaviors that are consistent with the psychological disorder‚ Obsessive-Compulsive Disorder‚ defined in The Diagnostic and Statistical Manual of Mental Disorders IV (DSM-IV). His life consists of rigid structure and exhaustive daily rituals. This will soon be drastically altered
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Satellite radio is a technology that provides a radically new way to listen to radio. XM’s service makes use of advanced satellite capabilities and elaborates terrestrial receiver architecture to deliver a wide array of high quality radio programming nationwide. In early 1998‚ Robert Acker‚ director of strategic planning at XM‚ needs to develop a marketing strategy for this new radio service. There are several decisions that need to be made by the company in order to finalize the business plan. At
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Instructor: Jason Beaton Course: Broadcasting 1 Date Due: 06/13/13 Brief History of Radio Broadcasting According to an online article that was written by Gearbox (2011)‚ the radio has become one of our most simple forms of broadcasting and communication. From helping connect soldiers on the front line of battle to entertaining the commuter on their ride to work‚ the radio is a part of everyday life. The article gives a brief history of radio broadcasting‚ in addition to how the low cost and
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The radio has become one of our most simple forms of broadcasting and communication. From helping connect soldiers on the front line of battle to entertaining the commuter on their ride to work‚ the radio is a part of everyday life. With it’s low cost and simplicity of technology it is very easy to tune in to your favorite station however‚ it was not always this way. It began in 1887 when a man named Heinrich Hertz discovered radio waves and their ability to transmit code wirelessly. Hertz’s research
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102 Crn#20189 Radio; Directed‚ Mike Tollin Released: October 24‚ 2003 1. James Robert Kennedy nicknamed‚ ’Radio’ because of his vintage radio amassment and his love of music‚ is a loner in Anderson‚ South Carolina‚ pushing his ever-present grocery cart up and down the streets. He verbalizes with no one and is infrequently verbalized with‚ until one day‚ Coach Harold Jones‚ one of the town’s most reverenced men‚ and coach of the popular high school football team‚ befriends him. Radio is suspicious
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OF FILM: Radio Briefly summarize the film. This movie is about a young man from the Anderson‚ SC area. The man has some difficulties in his life since he was born mentally challenged. Throughout the movie Radio (James Kennedy was his real name) befriends head football coach‚ Coach Jones. The first time they met in the movie was when Radio brought back a football that had been kicked over the fence a day or two earlier and Coach Jones told him he would buy him a hamburger. Then Radio started hanging
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