reports that showcase companies’ social and The Ratings Game environmental good deeds. Of the 250 largest multina- tional corporations‚ 64% published CSR reports in 2005‚ either within their annual report or‚ for most‚ in separate sustainability reports – supporting a new cottage indus- Measuring and publicizing social performance is a po- try of report writers. tentially powerful way to in uence corporate behavior – Such publications rarely offer a coherent framework assuming that the
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Corporate Social Responsibilities Tony Fernandes‚ CEO of Kuala Lumpur-based Air Asia started a low-cost airline at a time when everyone thought he would fail. He placed high emphasis on his workforce and flexible HR strategies. During the past few years‚ Air Asia has become one of the best low-cost airlines in Asia and it has also boosted its CSR efforts. Fernandes’ basic sense of CSR starts with his people: Air Asia was one of the first airlines in Asia to hire female pilots. He says that his staff
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Part A - Challenges of responsible business Introduction With the globalisation of world business‚ China has become an appealing market for foreign investors (Zhang‚ 2004); a large number of these entered the Chinese market by forming joint ventures or participating in mergers and acquisitions. The development of cross-national business‚ on one hand‚ has created tremendous opportunities for global collaboration among different countries; on the other hand‚ however‚ it has also created a unique
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In recent years‚ the concept of ethics and social responsibility are essential in the business world as society is increasingly paying attention on the social responsibility of the companies and the ethics of their managers. According to Post et al (1996)‚ ethics refers to standards of behaviour and moral judgement differentiating right from wrong. In addition‚ Bartol et al (2003) defined managerial ethics as “standards of conduct and moral judgement managers’ use conducting their business”. The
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consistent management‚” M&T Bank demonstrates how doing ordinary business benefits society around them. M&T Bank’s policies on Equal Employment Opportunity (EEO) complete the necessary requirement of Mandated Actions under their scope of Corporate Social Responsibility. They state‚ “it is the policy of M&T Bank to provide equal employment opportunities – without regard to race‚ color‚ national origin‚ religion‚ ethnicity‚ sex‚ gender identity‚ age‚ disability‚ citizenship‚ pregnancy‚ veteran status‚
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Marketing Department plays a dominant role to create and develop an exchange relationship between the producer and the consumer. Marketing‚ more than any other business function‚ deals with customers. Creating customer value and satisfaction are the heart of marketing thinking and practice. Sound marketing is critical to the success of any organization – large or small‚ for – profit or non – profit‚ domestic or global. Concept of Market: The word Market was derived from the
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bricks-and-mortar shops‚ mail and phone orders‚ direct selling to consumers in their homes and offices‚ Web transactions‚ and vending machine sales all fall within the scope of retail sector. This sector has continuously sought to expand and diversify‚ making it a fascinating subject for analysis‚ particularly in CSR terms. The purpose of this essay is to give a brief cross-sectional view of the industry as it stands today by detailing the nature of the industry with the dynamics‚ the characteristics of
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Contents Introduction 3 Social Entrepreneurship 3 For-Profit and Not–For–Profit Explained 5 Can Social Enterprises Be Profit Making Organizations? 6 Benefits of a For-Profit Structure 9 Challenges of a For-Profit Structure 10 Conclusion 11 References 13 Introduction The idea of building a commercially profitable business that has a social cause at the core of its mission is gaining in popularity‚ especially as the need for innovation and sustainability within this sector
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the relevant models. (15) 2. How does power effect in decision making for Corporate Social responsibilities. Kindly discuss one such initiative in details. (15) ****** Political Views Affect Firms ’ Corporate Social Responsibility‚ Study Finds ScienceDaily (Sep. 19‚ 2008) — A new study in The Financial Review establishes a relationship between political beliefs of corporate stakeholders and the corporate social responsibility (CSR) of their firms. Companies with a high CSR rating tend to be
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Title of Essay: Why are ‘Corporate Social Responsibility’ strategies important for enterprises? Prof. Dr. Jose M. Magone LV 400591.01 Work‚ Business & Society Berlin‚ 2011 Abstract Nowadays‚ the importance of social responsibility activities is growing awareness for companies.It is directly related to your business and if you want to have long term business success‚ you have to create value for the society.People are aware of the social and environmental problems
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