2009 Tata Tea Marketing Plan (Marketing Management-I) Table of Contents Situation Analysis________________________________________3 Rationale behind Choosing this Brand________________________8 Market Research________________________________________10 Competition in Tea Industry_______________________________13 SWOT Analysis_________________________________________17 Marketing Objectives____________________________________19 Marketing Strategy______________________________________20
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THE DIFFERENCE BETWEEN COFFEE AND TEA. 1. Acidity Profoundly acidic drinks can contribute to digestive troubles‚ for example‚ indigestion and heartburn. So which is more acidic‚ tea or coffee? Acids are acrid and destructive. They turn out to be more unbiased when blended with a base (soluble). The pH scale depicts chemicals extending from extremely neutral (7.0)‚ acidic (0) and to a great degree soluble (14.0). Coffee beans grown in mineral-rich soil and high altitudes frequently deliver more
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Executive Summary: The tea market of Bangladesh is growing rapidly. Tea sales have increased over the past years with the number of tea stalls offering sit down services. Most of the peoples of Bangladesh have accepted tea as an affordable refreshing beverage. We have surveyed different stores of Dhaka in order to create a new tea brand for the consumers researching on the current tea brands. After researching the market we came to know about the existing tea brands of Bangladesh. Our research
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major point in the relative growth of Tata Tea is that of Efficient Brand Differentiation & Strong Strategic Planning. The market share of Tata Tea in comparison with HUL on the basis of the Value can be shown below: {draw:frame} ANALYSIS OF MICRO‚ MACRO AND GLOBAL ENVIRONMENT COMPETITIVE STRUCTURE The number of firms in an industry or those supplying substitute products affects the strength of competition. The competitive structure in which Tata Tea is operating is Monopolistic Competition
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’s%20Tea%20Culture(%E9%87%91%E6%99%93%E5%AE%81).htm China ’s Tea Culture [pic] Content [pic] • λ China‚ the Homeland of Tea • λ Types of Chinese Tea • λ Advantages of Tea-Drinking • λ Tea Production • λ Tea-Producing Areas • λ Links to the tea sites [pic] China ’s Tea Culture People throughout China drink tea daily. Because of the geographic location and
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Tea Culture in China China is the homeland of the tea‚ it is the country that finds and utilizes tea first in the world. In China‚ the history of tea had more than three thousand years old. Over one thousand years ago‚ Chinese people began to have the habit of drinking tea. Now‚ tea is a part of Chinese people’s life. Seven most important things in daily life of Chinese people are expressed in a proverb often recited when people talk about their family budget. "Seven elements face you on opening
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Black tea has a deep history‚ even though we have been familiar with it in these days. The history can’t be described just by which the development of tea producing method‚ but also by which has entwined the nations with each cultural‚ political‚ and religious backbone. In history‚ tea culture was developed in China. The ancient Chinese people drank teas as a miraculous medicine to be perpetual youth and longevity. Even after teas had been exported into Europe by the Dutch East India Company since
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INTRODUCTION Bangladesh is a small tea producing country sharing 2% of the world’s Tea production. Tea is an agro based‚ lab our intensive and export oriented sector and plays an important role in the national economy through export earnings‚ trade balancing and employment generation. Our Tea industry dates back to 1857 when the first tea garden was established at Malnicherra in Sylhet District. Today we have 163 Tea Gardens with a grant area of 1‚15‚757.41 hal of which 52‚317.21 hal or 45% is under
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SWOT Analysis Strength 1. Strong back end integration‚ it plants as well as process the tea 2. Very large installed capacity of tea factory of 1.5 million kg/annum 3. Operates its own wholesale outlets at Indore‚ Jaipur‚ Kanpur‚ Allahabad 4. Have a diversified portfolio of investments in various industries 5. Estates located in quality tea producing belts in Jorhat district in Assam Weakness 1. No technology has been imported from abroad and the company thus lacks operational efficiencies
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ubble tea‚ also known as pearl milk tea or boba milk tea‚ is a Taiwanese tea-based drink invented in tea shops in Taichung‚ Taiwan‚ during the 1980s.[1] The term "bubble" is an Anglicized imitative form derived from the Chinese bōbà (波霸) meaning "large breasts‚" slang for the large‚ chewy tapioca balls commonly added to the drink. These are (粉圓‚ fěnyuán)‚ also called "pearls" (珍珠‚ zhēnzhū). Most bubble tea recipes contain a tea base mixed with fruit or milk. Ice-blended versions are usually mixed
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