wrong by building an eco-friendly line of electric cars at consumer-friendly prices. Tesla has cars ranging from $30‚000 to $130‚000. Also‚ the car is in fact easier to operate and use than most car brands such as Mercedes‚ BMW‚ and Audi. Elon Musk showed me through the establishment of Tesla Motors that engineering encompasses risk because ideas and inventions could be complete failures(the initial critique of Tesla). Elon Musk taught me that engineering takes innovation through his creation of SolarCity
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Elon Musk is an engineer and entrepreneur who builds and operates companies to solve environmental‚ social and economic challenges. He is currently the CEO and CTO of SpaceX and CEO and Chief Product Architect of Tesla Motors. He was an early investor in SpaceX‚ PayPal‚ Inc.‚ Tesla Motors‚ and Zip2‚ and is widely considered a co-founder of each company. Musk invented the Hyperloop‚ a high-speed transportation system. He was born and raised in South Africa; his mother was Canadian and his father
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Introduction In the case "Launching the BMW Z3 Roadster" the reader is immersed into the magical world of automobile marketing. The case deals with the launch‚ of the now infamous BMW Z3 roadster‚ a car that revolutionized and rejuvenated the boring American motor industry back in the mid 1990 ’s. The case talks about the successful first phase launch of this new drop top beauty. It focuses on the customers and how they suddenly picked up the marketing cues and stories depicted by the various
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| Rashanna Etenburn | BUSI 510 – Managerial Economics | | Executive Summary Tesla Motors is among the top 25 companies “going green” for our economy. Tesla motors is a venture aimed at proving that cars can be environmentally friendly‚ without giving up the speed and power‚ purchasers love. The cost of running this amazing‚ green driving machine is a mere 2 cents per mile. (Ryan‚ 2008) Tesla Motors is a company looking to produce a high-performance electric sports car‚ and is backed
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Tesla Motors Norbert Binkiewicz Justin Chen June 4‚ 2008 Matt Czubakowski 1 SWOT Analysis Strengths • • • • Good engineering and technology research capability Able to raise large amounts of capital First mover advantage; the first company to offer a relatively practical fully electric car‚ customers include high-profile figures like Arnold Schwarzenegger‚ George Clooney‚ and Jay Leno Designs and builds many of the components in its cars‚ including the power electronics
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The Smart Car Contents PAGE Executive Summary…………………………………………………………3 Introduction…………………………………………………………………..4 History of the Smart Car…………………………………………………….4 Features……………………………………………………………………....5 Economic Impact…………………………………………………………….6 Fuel Efficiency……………………………………………………………….6 Safety…………………………………………………………………………7 Environmental Impact……………………………………………………….7 Competitors/Comparison…………………………………………………...9 Marketing……………………………………………………………………..10 Critique………………………………………………………………………
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ossible-ideas-actually-work/. Last accessed 12/12/2013. 13. Cooke‚ A. (2011). Motivation at work. In: Cooke‚ A Organisation Environment. London: Pearson Custom Publishing. p190. 2. Angelova‚ K. (2013). Elon Musk Had Amazing Severance Packages For Tesla Employees In Case The Company Failed 3 4. CEO.com. (2013). 3 Reasons Why Elon Musk’s Impossible Ideas Actually Work. 5. Cooke‚ A. (2011). Organisation Environment. London: Pearson Custom Publishing. 6. Mind Tools. (2013). Hofstede ’s Cultural Dimensions
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Launching the BMW Z3 Roadster A Case Analysis Submitted to: Prof. Jayasimha K.R. Introduction Bayerische Motoren Werke (BMV) was a global automotive company‚ primarily into manufacturing luxury cars originated in Germany‚ with a significant position in the luxury/performance segment of the U.S. automotive market. In the early 90s‚ owing to competition from competitors such as Lexus‚ Acura and Infiniti‚ the company had repositioned its brand to more quality-oriented and had adjusted
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APRIL ‚ 2010 CASE 7: LAUNCHING THE BMW Z3 ROADSTER Shift in Marketing Strategy The introduction of the Z3 Roadster provided BMW’s marketing team the exciting opportunity‚ not only to promote a great new product‚ but to change their entire corporate image. The Z3 appealed to a new target market; and the marketing approach needed a shift from traditional to non-traditional. Z3’s target market was defined in psychographic terms‚ as opposed to the more traditional demographic terms. Potential
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Table of contents 1. Introduction 3 2. Market definition 5 3. Industry attractiveness and profitability 5 4.Tesla in the market 9 4. Sustainability of the competitive advantage 11 1.1 Trends in the automotive industry 11 1.2 The isolating mechanisms 12 1.3 Strategy recommendations 13 5.Conclusion 14 6.Bibliography 14 1. Introduction The Encyclopaedia Brittanica defined the automotive industry as all the companies and activities involved in the manufacturing of motor vehicles‚ including
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