November 12‚ 2014 PEST The Z3 Roadster initiative developed when a decrease in the worldwide motorcycle market was evident in 1992. In the generation‚ motorcycles were symbols of excitement. There were emotions‚ feelings and fantasies that were tied to motorcycles. Hence‚ BMW developed the alternative vehicle‚ Z3 Roadster that addressed the same emotions‚ feelings and fantasies that motorcycles fulfilled. During that time‚ BMW was aware that other luxury car import manufacturers were to have similar
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Analyze the alternative power car manufacturing industry at the time of the case. At the time of the case there were not many car manufacturers aggressively perusing the development of alternative power cars. Manufacturers may have felt that the alternative power car was a disruptive technology as it was expensive to develop and not in high demand from their current customers. The alternative car manufacturing industry was in its conceptual phase. Consumers were not confident in the alternative power
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LAUNCHING THE BMW Z3 ROADSTER - Arnab Ganguly INTRODUCTION The case deals with the launch‚ of the BMW Z3 roadster‚ a car that revolutionized and rejuvenated the American motor industry. The BMW Z3 was the first modern mass-market roadster produced by BMW‚ as well as the first new BMW model assembled in the United States. The very first BMW assembled in the US was the E36/4‚ 318i that rolled off the Plant Spartanburg assembly line beginning in October 1994. The case talks about the successful
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Launching the BMW Z3 Roadster Case Write-Up Executive Summary: BMW wanted to shape a new corporate image and planned to use the introduction of a sporty new roadster‚ the Z3‚ to set this in motion. In this process‚ they wanted to position themselves as a global brand‚ appealing to broader market segments. Due to their significant financial investment in a new manufacturing plant in South Carolina‚ they were highly motivated to make the launch of their first American-made car‚ the Z3‚ as
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Threat of New Entrants Just entering the automotive industry in 2003‚ Tesla themselves are facing the challenges of being the new entrants into the market. A high capital is required to begin any business expenditure. Tesla is not expected to become profitable for another 18 months (Taylor‚ 2011). There is a relatively low barrier to entry due to the higher demand for environmental friendly vehicles and with other outlets for available technology for lithium-ion batteries‚ it is a level of playing
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for co-founder of Zip2‚ PayPal‚ SpaceX‚ Tesla Motors Salary $1 [1] Net worth $872 million+ Title CEO and CTO of SpaceX Chairman of SolarCity CEO of Tesla Motors Spouse Talulah Riley (2010-) Justine Musk 2000–2008 Children Five sons Signature Elon Musk (born June 28‚ 1971) is an American engineer and entrepreneur best known for co-founding PayPal‚ SpaceX and Tesla Motors. He is currently the CEO and CTO of SpaceX‚ CEO and Product Architect of Tesla Motors and Chairman of SolarCity. Musk
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shows constant decline over a long period of time‚ I will be forced to reallocate my assets into different‚ superior performing securities. With the emergence of new technologies‚ many securities will lose value and many securities will gain value. Tesla Motors has gained as extraordinary amount of value over the last two years‚ from a gross profit in 2011 of only $61‚595 to a gross profit in 2013 of $426‚262‚ because of newer technologies and changed cultural values due to the excessive decline of
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Tesla Motors Introduction Tesla Motors‚ Inc is a Palo Alto‚ CA based company that designs‚ manufactures‚ and sells electric luxury cars and electric vehicle powertrain components. These cars are primarily sold in the United States‚ however they are becoming increasingly popular in the United Kingdom‚ Ireland‚ Japan‚ Hong Kong and Singapore. Currently‚ Tesla has two models available for purchase‚ the Roadster and Model S. A third model‚ Model X‚ will be available at beginning of 2014. Model S car
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wrong by building an eco-friendly line of electric cars at consumer-friendly prices. Tesla has cars ranging from $30‚000 to $130‚000. Also‚ the car is in fact easier to operate and use than most car brands such as Mercedes‚ BMW‚ and Audi. Elon Musk showed me through the establishment of Tesla Motors that engineering encompasses risk because ideas and inventions could be complete failures(the initial critique of Tesla). Elon Musk taught me that engineering takes innovation through his creation of SolarCity
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Elon Musk is an engineer and entrepreneur who builds and operates companies to solve environmental‚ social and economic challenges. He is currently the CEO and CTO of SpaceX and CEO and Chief Product Architect of Tesla Motors. He was an early investor in SpaceX‚ PayPal‚ Inc.‚ Tesla Motors‚ and Zip2‚ and is widely considered a co-founder of each company. Musk invented the Hyperloop‚ a high-speed transportation system. He was born and raised in South Africa; his mother was Canadian and his father
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