A. Background Tesla Motors‚ Inc. is an American company that designs‚ manufactures and sells electric cars and electric vehicle power train components. Tesla Motors is a public company that trades on the NASDAQ stock exchange under the symbol TSLA. Tesla was founded in 2003 by Elon Musk‚ Martin Eberhard‚ Marc Tarpenning‚ JB Straubel‚ and Ian Wright. The headquarters of Tesla Motor located in Palo Alto‚ California‚ USA. Tesla has served in many countries‚ such as United States‚ Canada‚ Japan‚ Australia
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Summer 2012 NEW YORK UNIVERSITY STRATEGIC MARKETING PLAN Strategic Marketing Plan Model S Premium Electric Car‚ Tesla Motors Inc August 20‚ 2012. New York University Author: Partha Mitra 2 Strategic Marketing Revision History Date Version Description Author 07/07/2012 1.0 Initial Draft – Purpose‚ company mission‚ company overview‚ industry analysis‚ Appendix Partha Mitra 14/07/2012 1.1 Added Competitor Analysis‚ SWOT Analysis‚ References
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Business Strategy Case Study-TESLA Team 1: Nitin Majgi Ben Kempenich Nomi Lee David Daar Should Tesla move start to produce gasoline or hybrid powered vehicles? Competitors: Tesla Motors has a focus of differentiation strategy‚ concentrating only on small group of people‚ who are rich and environmental conscious‚ attracted by stylish and beautiful looks of its cars. Because‚ it will be hard to reach out and compete with other auto-manufactured brands
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efficiencies‚ better control over the costs of inventory‚ warranty service‚ pricing‚ and the development of the Tesla brand. Tesla’s Principal Marketing Goals: To generate demand for vehicles and drive leads to sales teams. Build long-term brand awareness and manage corporate reputation. Manage our existing customer base to create loyalty and customer referrals. Enable customer input
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TESLA Motor Inc. Keuka Sailors Keuka College MGT-520-MI007 October 19th‚ 2014 Mr. Andrew A. Kubrich Table of Contents Overview 4 Regulatory Credits 5 Risk factors 6 Risks Related to Our Business and Industry 6 Interest Rate Risk 7 Tesla’s SWOT Analysis 7 Strengths 7 Weaknesses 9 Opportunities 9 Threats 10 Common Size 11 Ratio Analysis 12 Cash Flow Estimation 14 TESLA MOTORS Valuation and Recommendations 15 Overview We design‚ develop‚ manufacture and sell high-performance fully
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EXECUTIVE SUMMARY Tesla Motors is one of the leading producers of electric cars and electric powertrains in the world. Founded in 2003 and based out of Palo Alto‚ California‚ Tesla is currently in 37 countries worldwide. Tesla currently produces 3 models‚ the Roadster‚ Model S‚ and the Model X. A primary issue Tesla faces is the steep prices of all three models. The least expensive model is the Tesla model S. It’s cheapest option begins at $57‚400. Many experts believe that for Tesla to be successful
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Introduction Brief history of the company Tesla Motors‚ Inc. is an American company that was founded in 2003. The driving idea behind the venture was proving electric vehicles could be a viable substitute of the gasoline powered cars without sacrificing comfort‚ performance or luxury. Apart from the core function of designing and producing electric cars‚ Tesla also provides advance electric vehicle powertrain components and know-how to other automakers‚ which are looking into venturing in
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industry. This year‚ the global production of EV is predicted to rise by 67% (IHS‚ 2014). 1.1 Market Trends According to the Green Car Guide (2014)‚ top Battery Electric Vehicles (BEVs) models include the BMW I3‚ Renault Zoe‚ Nissan Leaf and the Tesla Model S. In 2012‚ 90% of the EVs were present in the US (38%)‚ Asia (31%) and Europe (21%) (IEA‚ 2013; see figure 1 in appendix). Sales of BEVs are predicted to grow over the next decade‚ reaching a number of 3.8 million vehicles by 2020. This means
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Summary After experiencing tremendous growth in the past few years‚ Tesla needs to contemplate on the idea of becoming an auto industry giant. In its current situation‚ Tesla cannot achieve that monumental goal because its cars are too expensive for the average consumer. According to USA Today the average price of new car is $31‚252. The basic Model S costs $62‚400‚ which puts it out of the reach of the average consumer. Tesla cannot become like their counterparts at Ford or GM‚ unless they start
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Redlands Capstone Paper General Motors and Tesla Merger Juan Carrillo‚ Shane Cheek‚ Jeffrey Haynes‚ and Peter Delacruz February 23‚ 2013 Dear Fellow Shareholders: A meeting of Shareholders is scheduled for Saturday‚ February 23‚ 2013. Enclosed is a copy of our proxy statement. At this meeting of shareholders‚ the Board of Directors will be seeking approval to acquire Tesla Motors. The Board of Directors believes that this merger will provide General Motors revenue‚ growth‚ and competitive
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