1.) Integrated Marketing Communications (IMC) is marketing campaigns which move toward to achieve the objectives‚ and use different promotional methods to increase market sales and achieve goals. Advertising‚ sales promotion‚ public relations‚ channels sponsorship marketing and direct marketing are example of the promotional methods in Integrated Marketing Communications (IMC). Companies use the marketing tools or resources to impact consumers and to maximize the profit at the minimal cost. An effective
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The Role of IMC and its theory Is it a bird? is it a plane? Is it a business theory or a marketing theory? A management practice? A philosophy or a concept? A traditional linear marketing process (Kliatchko‚ 2008) or a cross-functional departmental process that requires management and board ‘buy-in’ (Duncan & Moriarty 1998)? Moreover‚ in this era of rapidly developing communications (Internet‚ mobile phones‚ digital communications and rapidly changing society‚ (demise of the family unit‚ the prosumer)
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Introduction This following paper outline an Integrated Marketing Communication (IMC) plan for Subway restaurants. The plan will discuss the promotion of Subways’ 50th anniversary of operation. Advertising and internet marketing strategies will be used to raise awareness towards the target market of health conscience adults from the age 18 - 32. Subway is the second largest franchise quick-service restaurant globally‚ aside by Mcdonalds. It offers a while selection of submarine sandwiches‚ soups
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developing marketing strategy for Danone using IMC mix. As discussed with you during our previous meeting‚ I have concentrated in my studies on IMC mix tools currently used by the company. I find the mix one of the most proper way to communicate with consumers. The report will discuss and give an explanation of using IMC mix in process of selling yogurt called Activia. Moreover‚ the report will support you with information how to use the tools of IMC mix in a proper way. As a fact that our company
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1. Introduction. Tesco a leading food retailing company founded in 1924 by Sir Jack Cohen who used gratuity from his Army service to start selling groceries in London’s East End markets. The food and drink retail sector rеprеsеnts the largest industry in the UK‚ providing еmploymеnt for over thrее million people in primary production‚ manufacturing and retailing. In 2003 retail accounted for 9% of gross domestic product (Data monitor‚ 2003). In recent years UK supermarkets
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Northwestern University defined IMC as “The process of managing all sources of information about a product/service to which a customer or prospect is exposed which behaviorally moves the consumer towards a sale and maintains customer loyalty.” After I read the definition that Don Schultz gave‚ that made me want to really look into all of the definitions that I could find. As I started to read and search for five (5) different definitions for Integrated Marketing Communications (IMC)‚ I was amazed at the numerous
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University of Westminster “Integrated marketing communications are far from reality in most companies. A number of strong barriers prevent IMC from being implemented quickly and efficiently.”- De Pelsmacker Managing Marketing Communications 2011 Introduction Integrated Marketing Communications‚ (IMC) has been one of the major communications developments in the last decade of the 20th century (Kitchen & Schultz 1999‚ 2000) It is regarded as a fundamental paradigm shift in the thinking
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plan is to be submitted in written form and also uploaded through the RMIT course website. The plan should be formulated in the context of the Integrated Marketing Communications Process. It should be completed as follows: STAGE 1 Stage 1 of the IMC plan details the research and analysis undertaken in preparing your group’s creative brief. 1. Situation Analysis Perform a thorough analysis of the situation confronting the brand‚ internally and externally. The purpose of this is for the learner
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This assignment requires us to select a retail store in Malaysia and write a report that covers all the significant areas in retailing. Our group has agreed to choose Tesco Extra Ampang as the retail store for this assignment because Tesco is a well-known retail store in Malaysia. When people mentioned about hypermarkets in Malaysia‚ Tesco is surely to be the former one that comes into our mind. We do believe that by choosing a retail store that we have experienced with would facilitate the process of
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Summary This report is pertaining to Tesco Stores (Malaysia) ethical issues. Ethical dilemma is one of the problems that many companies in the world will face including Tesco Malaysia. To write this audit ethical report and know the dilemma that face by Tesco‚ I carry out an investigation on Tesco in my country using environmental scanning method. In this report also I will be discussing on the following issues: 1) Two main ethical dilemma face by Tesco using environmental scanning method
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