Emma Richardson is in a dilemma whether to go ahead with the Project Aerial or not. The poor decision making process is one of the main reasons for the dilemma caused. Had the management of TerraCog not ignored the idea of shifting to satellite imagery as soon as Posthaste did it‚ the damage would have been much less. The organisation suffers from inefficient group structure. The decisions were not made in the right manner. When customer requests increased‚ Richard Fiero on his own decided to change
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TerraCog Global Positioning System: Conflict and Communication on project Aerial - Mayank Shah Background and Critical Issues: TerraCog is a privately held company specializing in high-quality Global Positioning Systems (GPS) and fishing sonar equipment. The company has a strong customer base of serious outdoor enthusiasts who value the durability and value-added features of TerraCog’s GPS units. In spring 2007‚ the company embarked on a project to enhance their high-quality GPS
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WRITTEN ANALYSIS AND COMMUNICATION - I TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial By RAHUL.R (111039) To: Richard Fiero‚ President Tony Barren‚ Director of Production Ed Pryor‚ VP - Sales Allen Roth‚ Director of Design & Development Becky Timmons‚ CFO From: Emma Richardson Date: 14th March 2008 Sub: Decision to be taken for the project Aerial It’s high time that we have to take the decision regarding
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Executive Summary TerraCog‚ which has been facing a drop in sales of its GPS products‚ had decided to meet consumer demands of a product with satellite imagery display by launching Aerial. However‚ the decision to launch Aerial has met with a roadblock on price. On one hand‚ the Production and Design & Development departments have expressed their inability to cut down price below $475. On the other hand‚ Sales department has shown a resistance for a price over $425. Evaluating the impact of
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summary: An impasse has occurred in the pricing decision of Aerial‚ TerraCog’s satellite imagery enabled GPS‚ due to a distinct mismatch in the price estimated by the production department and the desired price‚ set by the sales department. TerraCog‚ being already behind its competitor “BirdsI” by about two years‚ needs competitive pricing and superior quality to regain its market share. Exploration of different available options by cooperation of the concerned departments can result in recapturing
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TERRACOG GLOBAL POSITIONING SYSTEMS: CONFLICT AND COMMUNICATION ON PROJECT AERIAL HARVARD BUSINESS SCHOOL CASE STUDY 2184. Discussion Questions 1. How have departmental and individual objectives led to the current situation? 2. What is the current decision-making process? 3. What are the strategic and organizational implications for each of the company’s options? 4. What should Emma Richardson do? This paper provides a case analysis and case solution to an organizational communications
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Martha Rinaldi has been an assistant product manager at leading beverage company Potomac Waters since graduating from business school. Rinaldi is frustrated by her relationships with her boss and a close co-worker. Even though she works hard to please her manager‚ she has received a negative performance evaluation for her first four months. Should Rinaldi leave Potomac for a standing job offer at a company she previously interned with or try to improve her current situation? Martha Rinaldi has
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