Background Telstra is a descendant of the Post Master General’s (PMG) Department of the Australian Commonwealth Public Service. In 1975 telecommunications and postal functions were divided into two statutory commissions: Telecom Australia and Australia Post. Telecom Australia‚ the government-owned communications carrier‚ later merged with a much smaller government body‚ OTC‚ then responsible for international calls. Telecom rebranded itself as Telstra in the early 1990s. Telstra has faced competition
Premium
About Telstra Telstra have dominated the telecommunications market for over a century by providing integrated services with vast geographical coverage. Telstra’s main areas of expertise are providing telephone‚ mobile‚ internet services and its 3G network to households and businesses across Australia with 9.2 million fixed line services and 9.7 million mobile services. Telstra have strived to be number one in their industry and achieve ultimate customer satisfaction (Telstra website 2009). After
Premium Marketing
ACCT 3583 Syndicate Case Study Report Telstra Corporation Limited By BIG MAC Abilene Madeline Johan z3329202 Hui Melina Jarita z3357725 Lingbo Li z3346177 Li Chen z3326855 Xiaoyi Xu z3326452 Yinan Jia
Premium Strategic management
Mobile Telecommunications Provider: Telstra 1. The different marketing communications tools that Telstra can use in order to communicate messages to the people/ customers are‚ advertising‚ public relations and publicity‚ direct marketing‚ sales promotion‚ personal selling and others. Four examples of the marketing communications tools used by Telstra in order to communicate with the customer market are: a) Advertising via outdoor (billboard publicity) b) Advertising (print) c)
Premium Marketing Public relations
An In-depth analysis of Telstra: Human Rights Obligations Introduction Telstra is the largest Australia’s leading telecommunications and information services company that offering a full range of communications services such as mobile network (Telstra‚ 2014). Its potential customers are ranged from Asia Pacific to Africa with the bright success performances. Therefore‚ it mainly involved large amounts of two stakeholders which are employees and customers. Definition of Human Rights Human rights refer
Premium Human rights Law Universal Declaration of Human Rights
organisation with particular reference toward Australia’s largest and most successful telecommunications provider‚ Telstra (Telstra‚ 2013). Applying widely recognised theoretical frameworks and concepts against these focus areas‚ a critical analysis has been conducted and assessed with the findings referenced throughout the report determining the positive and negative impacts each are having on Telstra the organisation and its stakeholders. The three focus areas of power‚ control and resistance are major
Premium Political philosophy Management Power
Exam cases: • McDonald’s • Telstra Pre-seen exam information Semester 1 2013 CPA Program professional level Global Strategy and Leadership © CPA Australia Ltd 2013 Case Study 1 McDonald’s case facts McDonald’s Corporation: A strategic approach to global growth McDonald’s Corporation (McDonald’s) is the world’s leading global foodservice retailer with more than 33 500 restaurants serving nearly 68 million people in 119 countries each day (McDonald’s 2012a). In 2011 the company generated
Premium Mobile phone
How We Make a Telephone Call 1. A Formal Telephone Call A: Hello‚ is this PSU Surathani Campus? B: Yes‚ that’s right A: Could I speak to Mr. Anan‚ please B: Yes‚ who’s speaking‚ please? A: My name is Thomas Smith B: Just a moment please‚ Mr. Smith A: Thank you 2. A Wrong Number A: Hello‚ Is Mr. Smith there‚ please? B: I’m very sorry there is no Mr. Smith here. You probably dialed the wrong number A: Is this 573-1253 B: No‚ this is 573-1235 A: I am very
Premium 2005 albums 2007 singles 2005 singles
Make and Receive Telephone Calls This unit is about making and receiving telephone calls and transferring calls‚ when necessary‚ in a business environment. 1- Understand how to make telephone calls. 1.1 Describe the different features of telephone systems and how to use them. Telephone systems have many different features this allows us to handle and manage calls in a professional manner. • Call holding- places a caller on hold so you can perform another task. This could be to locate paperwork
Premium Telephone call Telephone Telephone number
This report aims to examine the strategies applied by Telstra to remain strong in today’s highly competitive world. It will evaluate different business units of Telstra in order to formulate and implement those strategies. Mobile broad band service and 4G LTE voice have seen an extraordinary growth which makes them Telstra’s core products and is eager to expand in this growing area over next couple of years. This report gives an overview of Telstra’s key areas of operation including: • a brief
Premium Marketing Telecommunication Internet