TRADE AREA ANALYSIS Trade Area Analysis‚ Development and Mapping Trade area analysis and mapping describe the characteristics of the area around a store or network of stores. Without accurate trade area definitions‚ you cannot measure the key statistics that impact a store’s performance. Use trade area analysis to aid site selection and target marketing. Trade area analysis and mapping tell you: • Where a store’s customers are coming from • How many customers you have in a trade area
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This report aims to examine the strategies applied by Telstra to remain strong in today’s highly competitive world. It will evaluate different business units of Telstra in order to formulate and implement those strategies. Mobile broad band service and 4G LTE voice have seen an extraordinary growth which makes them Telstra’s core products and is eager to expand in this growing area over next couple of years. This report gives an overview of Telstra’s key areas of operation including: • a brief
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Anthony R. Garcia‚ Ph.D. April 22‚ 2014 Table of Contents Page I. Section One – Introduction and Background 2 II. Section Two – Performance Analysis and Cause Analysis 3 III. Section Three – Identifying and Choosing the Appropriate Intervention 7 IV. Section Four – Implement and Change Management 9 V. Section Five – Evaluation and Measurement
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Background Telstra is a descendant of the Post Master General’s (PMG) Department of the Australian Commonwealth Public Service. In 1975 telecommunications and postal functions were divided into two statutory commissions: Telecom Australia and Australia Post. Telecom Australia‚ the government-owned communications carrier‚ later merged with a much smaller government body‚ OTC‚ then responsible for international calls. Telecom rebranded itself as Telstra in the early 1990s. Telstra has faced competition
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In order to establish training plans‚ Banglalink conduct a competency GAP analysis for each employee. A competency GAP analysis is the process of determining the competency level of employees for the purpose of aligning the strategic objectives of the organization with the individual employee performance. It also provides the indications of the areas where the employee needs to be developed. The competency GAP analysis assesses the following three components: Banglalink provides
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About Telstra Telstra have dominated the telecommunications market for over a century by providing integrated services with vast geographical coverage. Telstra’s main areas of expertise are providing telephone‚ mobile‚ internet services and its 3G network to households and businesses across Australia with 9.2 million fixed line services and 9.7 million mobile services. Telstra have strived to be number one in their industry and achieve ultimate customer satisfaction (Telstra website 2009). After
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is an analysis of Telstra‚ achieved through the dissection of its target market‚ and the decision making process used by its customers. Additionally‚ through swot analysis and the consumer behaviour model the report elucidates Telstra’s understanding of its consumers and the current marketing strategies it is employing. The report also explores recommendations for Telstra to further develop their marketing strategies utilised within Australia. Business Overview: The market that Telstra provides
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ACCT 3583 Syndicate Case Study Report Telstra Corporation Limited By BIG MAC Abilene Madeline Johan z3329202 Hui Melina Jarita z3357725 Lingbo Li z3346177 Li Chen z3326855 Xiaoyi Xu z3326452 Yinan Jia
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MARKET ANALYSIS 1. Identifying the Market Melbourne Cup is known in Australia as the ‘Race that stops the Nation’. It is one of the most popular sporting events in Australia and in Flemington it can attract a crowd of over 100‚000 people. Kembla Grange is the NSW premier Racecourse south of Sydney and also races every Melbourne Cup day. There is a need to attract crowds to Kembla Grange and with the competition getting bigger every year with restaurants and clubs offering luncheons to those wanting
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Mobile Telecommunications Provider: Telstra 1. The different marketing communications tools that Telstra can use in order to communicate messages to the people/ customers are‚ advertising‚ public relations and publicity‚ direct marketing‚ sales promotion‚ personal selling and others. Four examples of the marketing communications tools used by Telstra in order to communicate with the customer market are: a) Advertising via outdoor (billboard publicity) b) Advertising (print) c)
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