Background Telstra is a descendant of the Post Master General’s (PMG) Department of the Australian Commonwealth Public Service. In 1975 telecommunications and postal functions were divided into two statutory commissions: Telecom Australia and Australia Post. Telecom Australia‚ the government-owned communications carrier‚ later merged with a much smaller government body‚ OTC‚ then responsible for international calls. Telecom rebranded itself as Telstra in the early 1990s. Telstra has faced competition
Premium
ACCT 3583 Syndicate Case Study Report Telstra Corporation Limited By BIG MAC Abilene Madeline Johan z3329202 Hui Melina Jarita z3357725 Lingbo Li z3346177 Li Chen z3326855 Xiaoyi Xu z3326452 Yinan Jia
Premium Strategic management
exclusive 3G business laptops to Telstra channel‚ ARN Retrieved from: http://www.arnnet.com.au/article/332840/acer_offers_exclusive_3g_business_laptops_telstra_channel/ Cooper‚ L. (2000) Strategic Marketing Planning for Radically new Products‚ Journal of Marketing‚ Vol. 64 Issue 1‚ pp.1-15. CSL Website (2010) Retrieved from: http://www.hkcsl.com/en/index/index.jsp Durie‚ J (2010) Telstra-NBN deal signals telecom revolution has begun‚ The Australian Grubb‚ B. (2010) Telstra ’price squeeze ’ claims go
Free Mobile phone Strategic management Mobile network operator
analysis of Telstra‚ achieved through the dissection of its target market‚ and the decision making process used by its customers. Additionally‚ through swot analysis and the consumer behaviour model the report elucidates Telstra’s understanding of its consumers and the current marketing strategies it is employing. The report also explores recommendations for Telstra to further develop their marketing strategies utilised within Australia. Business Overview: The market that Telstra provides services
Premium Management Marketing Strategic management
Telstra Corporation Limited Executive Summary Telstra Corporation Limited (Telstra) is an Australian leading telecommunications and information services company‚ building and operating telecommunications networks and marketing voice‚ mobile‚ internet access and pay television products and services. Telstra strives to provide more services and value for money so customer can enjoy the benefits of mobile communications services in day-to-day activities (Telstra‚ 2012). Telstra’s business strategies
Premium Telecommunication Management Corporation
Business Structure Telstra is Australia ’s leading fully integrated telecommunications and information services company. Telstra ’s organizational structure consists of Telstra Retail‚ Telstra Mobile‚ Telstra Country Wide‚ Telstra Wholesale‚ Telstra International infrastructure Services and Network and Technology Group. They offer a range of services from landline telephony‚ to complex mobile services‚ to high speed broadband. As required by the legislation‚ the Federal government remains 50.1%
Premium Strategic management Barriers to entry Marketing
Macro environments relates to the larger forces that have an impact on society as a whole and not just on one or a few organizations. A single organization cannot usually have a significant impact on these forces and therefore can only adapt its marketing mix to account for the opportunities and threats that arise. One of the evidence about this is the article ’Optus hit with $5 million fine’ which was published in The Age of the July 8‚ 2011‚ it identify and explain the impacts and affects this
Free Mass media Advertising
Case 2 Telstra Module 2 External Analysis 1. Define the industry of the company (2.6) Australian mobile telecommunications carrier industry 2. What are the characteristics of the industry that the company is in and how is the industry changing over time? Characteristics: Technology innovation is a key driver for changes and success in this industry. The industry is under scrutiny of government. Government policies play an important role in market competition and pricing. *ongoing price
Premium Marketing Economics Mobile phone
Environmental protection 1 Environmental protection Environmental protection is a practice of protecting the natural environment on individual‚ organizational or governmental levels‚ for the benefit of the natural environment and humans. Due to the pressures of population and technology‚ the biophysical environment is being degraded‚ sometimes permanently. This has been recognized‚ and governments have begun placing restraints on activities that cause environmental degradation. Since the 1960’s
Premium Environmental law United States Environmental Protection Agency Environmentalism
What Should I Do to Protect Environment? Requirements: The writing should include the following aspects: 1. Briefly describe the current severe environment in Shanghai/our country. 2. What should I do‚ as an individual both in daily life and at work‚ to save nature? (You are required to give specific examples to illustrate.) The Influence of Globalization on Me Requirements: The writing should include the following aspects: 1. What does the word "globalization" mean? 2. Any changes happened/happening
Free Environmentalism Pollution Environment