1-4050-3144-1-cxc-pi-vi-n 8/15/05 10:44 AM Page i Principles of Business for Caribbean Examinations 4th Edition Ivan L. Waterman and Dave Ramsingh 1-4050-3144-1-cxc-pi-vi-n 9/21/05 2:43 PM Page ii Macmillan Education Between Towns Road‚ Oxford Ox4 3PP A division of Macmillan Publishers Limited Companies and representatives throughout the world www.macmillan-caribbean.com ISBN 1-4050-3144-1 Text © I. L. Waterman and D. Ramsingh 2005 Design and illustration
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Contents I. Introduction 3 II. The Body 5 1. The marketing communication mix 5 1.1. Personal selling 6 1.2. Sale Promotion 6 1.3. The relationship between communication mix’s elements 8 2. Understanding of buying behavior 9 2.1. Stimulus 10 2.2. Process 15 2.3. Respond 17 3. Environmental and managerial forces affecting personal selling for Ginvera products in Vietnam 19 3.1. External Environmental factors 19 3.2. Internal Managerial factors 23 4. Main types
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SAP Big bazaar runs SAP( one of the leading ERP solution provider. ERP means enterprise resource planning- a software solution for various activities like inventory management‚ billing‚ supply chain management etc) Billing Software / Payment counter The billing software that they use is good‚ though we need to be extra careful while the items we purchase are being billed. The executive at the counter most probably is extremely busy and tries his best to type in as fast as possible ending
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• Question 1 0 out of 1 points In making a decision about whether to increase its advertising budget the firm management should not consider Answer Selected Answer: the added revenue from increased sales Correct Answer: interest payments on the firm’s loan. Response Feedback: Is this fixed cost that the firm has to pay regardless of advertising? • Question 2 0 out of 1 points If marginal cost is equal to average total cost‚ then Answer Selected Answer: a.
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when the person is the target of cyber-crime. But computer can be used as targets when the crime is directed to a pc. Also cyber-crime can include traditional crimes that been made with access to the Internet. For example discrimination crimes‚ telemarketing fraud‚ identity theft‚ and credit card account thefts. Simply put cybercrime can be described as any ill-intended action that was conducted by using computers or other devices with the access of internet. These actions can have harmful effects
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t100 ESSAY AND JOURNAL TOPICS Ken Stewart Chapel Hill High School Chapel Hill‚ North Carolina Journal writing is an informal approach to developing students’ writing skills. The assessment is primarily based on improvement and completing a minimum number of pages (5 pages skipping lines) by the established deadline. My feedback to students is focused on interaction with what they have written as opposed to correcting syntax or orthography. Since this is a dialogue journal‚ I respect the confidential
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Advantages [edit] Convenience Online stores are usually available 24 hours a day‚ and many consumers have Internet access both at work and at home. Other establishments such as internet cafes and schools provide access as well. A visit to a conventional retail store requires travel and must take place during business hours. In the event of a problem with the item – it is not what the consumer ordered‚ or it is not what they expected – consumers are concerned with the ease with which they can return
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CHAPTER 8: Marketing strategies CHAPTER SUMMARY Summary (CHAPTER 8: Marketing strategies‚ page 211) • The marketing mix consists of four major elements: product‚ price‚ promotion and place. • Combined with these four Ps are people‚ processes and physical evidence to create the extended marketing mix. • Together‚ these seven Ps make up the strategies of marketing and become the centrepiece of the marketing plan. • The main goal of a marketing manager is to develop and maintain a marketing
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cable companies as they provided more services including new calling features‚ local and long distance telephone‚ providing complete services for internet and computer connections. Global was not ahead of the curve since they dealt with the local telemarketing side only. Gap Analysis: Global Communications Stakeholder Perspectives/Ethical Dilemmas There are three stakeholder perspectives to examine
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INTRODUCTION McDonald’s is one of the best-known brands worldwide. This case study shows how McDonald’s continually aims to build its brand by listening to its customers. It also identifies the various stages in the marketing process. Branding develops a personality for an organisation‚ product or service. The brand image represents how consumers view the organisation. Branding only works when an organisation behaves and presents itself in a consistent way. Marketing communication methods‚ such
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