formerly help only by the nobility or the clergy.” During the electronic era in 1840s came the development of the telegraph. The way the telegraph work was by dot-dash electronic signals which was a great contribution to communication. The telegraph made messages more rapid‚ made it easier to coordinate military operations‚ and it also led to other developments. The telegraph led to the “radio‚ the fax machine‚ and the cell phone‚ which ironically resulted in the telegraph’s demise.” Finally
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Developing Coherent Paragraphs ______________________________________________________________ Paragraph structures provide a map for your ideas‚ guiding readers through your reasoning. Keep this simple set of principles in mind while you write‚ and use it as a checklist when you’re revising. Use Topic Sentences State the central idea of each paragraph explicitly in a topic sentence. That’s one way to show that you have thought through your material. In academic writing‚ the topic sentence
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era. Electronic media are media that use electronics or electromechanical energy for the end-user to access the content. The initial form of electronic communication was the telegraph. In attempting to refine telegraph technology‚ Alexander Graham Bell discovered that he could broadcast his voice across a telegraph wire in 1876. This was followed by radio‚ television‚ transistor radios and now it has reached up to the modern computers. Most new media are in the form of digital media. As
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from http://hbr.org/2002/08/creativity-is-not-enough/ar/1 Macleod‚ D Malthouse‚ E. C.‚ & Calder‚ B. J. (2010). Media placement versus advertising execution. International Journal of Market Research‚ 52(2)‚ 217. doi: 10.2501/S1470785309201181 McLuhan‚ M Ogilvy‚ D. (1985). Ogilvy on advertising. New York: Vintage Books. Oxenford‚ D. (2008). Embedded advertising and product placement. Television Broadcast : TVB‚ 31(8)‚ 26. Reid‚ A. (1994). Can media strategy seize the creative initiative? Campaign
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Title of the Paper : Post Modern Style of Mass Communication Author : Rama Golwalkar - Potdukhe B.Com.‚ LL.B.‚ M.M.C. (NET) D. CYP Ex-HOD‚ Department of Mass Communication‚ GH Raisoni Institute of Information Technology‚ Shraddha House‚ Kings Way Nagpur. Presently working as Asst. Professor‚ Symbiosis Institute of Media and Communication‚ PUNE Submitted to International Conference on Style and Stylistics Organised by Dept. of Linguistics and Foreign Languages‚ RTM Nagpur University‚
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------------------------------------------------- Functions of Mass Communication W right (1960) characterizes seven functions of mass communication that offer insight into its role in our lives. * Surveillance. The first function of mass communication is to serve as the eyes and ears for those of us seeking information about our world. When we want to find out the latest news about what’s happening‚ we can turn on the television‚ surf the internet‚ or read a newspaper or magazine. We rely
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University of Phoenix Material Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: Questions Answers What were the major developments in the evolution of mass media during the 20th century? During the 1900’s magazines along with newspapers became the leading literature for media. When the 1940’s rolled around radio was invented and became the new way to get in touch with the masses. Folks often tuned into to get the news on what was going on during
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Synthesis Using Two Sources Which one do you think is better; what we see on our television screens or what we see on our computer screens? In Steven Johnson’s‚ “Watching TV Makes You Smarter‚” and Nicholas Carr’s‚ “Is Google Making Us Stupid?” both authors highlight the ways media have changed the way we learn in the world today; Johnson argues that television is having a positive effect on society and‚ in fact‚ is making us smarter‚ while Carr contends that media‚ especially
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The role and functions of the mass media are frequently a subject of debate in modern societies and critically asses a range of theories of their influence on beliefs and behaviours. From the beginning of 15th century with the development of media‚ it had the simple meaning of communication‚ which used tools to produce‚ store and deliver information. Later‚ society witnessed new ways of spreading more types of information as in data‚ image‚ sound and communication tools between people. Modalities
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Sophisticated societies are dependent on mass media to deliver health information. Marshall McLuhan calls media "extensions of man." G. L. Kreps and B. C. Thornton believe media extend "people’s ability to communicate‚ to speak to others far away‚ to hear messages‚ and to see images that would be unavailable without media" (1992‚ p. 144). It follows that employment of mass media to disseminate health news (or other matters) has‚ in effect‚ reduced the world’s size. The value of health news is related
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