The Indian Car Industry By Shyamala Mathan Sankar 2006 A Dissertation presented in part consideration for the degree of MA Marketing. 1 Consumer Perception of Global vs. Local Brands: The Indian Car Industry Abstract Key words: Consumer Perception‚ Global brands‚ Local brands‚ consumer preference‚ Country-of-origin‚ foreign brand‚ globalness‚ Consumer ethnocentrism. This study examines consumer perception of global brands vs. local brands in the Indian car industry. Consumer
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price have never occur before. This case study says about‚ what can be the various reasons or factors of this sudden change in the price trend. This report examines the relationship of gold price with various independent variables like Sensex‚ Interest rate‚ Inflation‚ value of the dollar and exchange rate. The study uses the London data in US Dollars since the year 2007 till date. It also shows the factors which affect the price of gold globally. The future of the gold & gold price movements are determined
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the way the movie industry is doing business. Today’s movie consumers are looking for more convenient ways of viewing films without seating in a movie theatre. They are also seeking better quality and sharper images. To stay competitive and reduce the challenges associated with technological developments the industry must identify best practices and apply those practices to problems the organizations might face. Best Practices in the Movie Industry to Leverage Technological Advancements Best
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Introduction In India‚ the hotel industry has monitored enormous boom in current years. The industry is linked with the tourism industry and the growth of hotel industry was fuelled by the tourism industry. It’s been seen that the industry offers luxury and comfort service to increase the foreign exchange of the economy. Early in 1980’s‚ the hotel industry in India was a budding industry consisting of single hotel companies. Increase in demand for hotels was high in late 1990’s. The increase
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Factors affecting Customer Satisfaction Customer satisfaction is the overall impression of customer about the supplier and the products and services delivered by the supplier. Following are the important factors that could affect customer satisfaction: * Departmentwise capability of the supplier. * Technological and engineering or re-engineering aspects of products and services. * Type and quality of response provided by the supplier. * Supplier’s capability to commit on deadlines
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Factors affecting employee productivity – Case study of private Ghanaian workers working in fast food chains 0Share [pic][pic] | [pic] [pic][pic][pic] | 1.0 Introduction When we say employee efficiency this means the employee characteristics and also relates to the speed and accuracy of an employee against the role‚ job and duties. Employee productivity underpins employee
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Factors Affecting Housing Market Financing - Most consumers have to borrow from a lender in order to afford the purchase of a home. When banks get stricter on loan approvals‚ fewer houses get purchased. If loans are being approved rapidly and more people can afford to by the homes‚ the home‚ supply will decrease‚ allowing owners the choice to increase the price. Supply and Demand - Supply and demand impacts prices in any industry. If more consumers want a good than there are of those goods
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The market environment is a marketing term and refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. The market environment consists of both the macroenvironment and the microenvironment. Microenvironment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself‚ its suppliers‚ marketing intermediaries‚ customer markets
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CONTENTS PAGE Page Section 1 - Introduction 3 Section 2 - Evaluate main factors affecting consumer demands & types of hospitality products 2.1 Seasonality 4 - 5 2.2 Price 6 - 7 2.3 Location 8 - 9 2.4 Contemporary issue 10 - 11 Section 3 - Conclusion 12 Section 4 - References 13 - 14 Appendix 1 & 2 15 SECTION 1 - INTRODUCTION
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Indian Textile Industry The textile industry is the largest industry of modern India. It accounts for over 20 percent of industrial production and is closely linked with the agricultural and rural economy. It is the single largest employer in the industrial sector employing about 38 million people. If employment in allied sectors like ginning‚ agriculture‚ pressing‚ cotton trade‚ jute‚ etc. are added then the total employment is estimated at 93 million. The net foreign exchange earnings
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